You Choose: Amazon Crowdsources New TV Pilots With Amazon Studios
May 10th, 2013 by Nicole
What better way to give TV viewers what they want than to ask them. That’s what Amazon is doing. Amazon is trying to transform TV. Amazon is using social media to engage, market, and advertise its new TV series by using crowdsourcing to help select its next big web TV series. Crowdsourcing is a open-call of collecting information from a community of people to gain insight, contribution, and opinions. Consumers can participate, get their views heard, and make an impact.
The retail giant Amazon posted 14 TV pilots and ask viewers to critique them. Of the 14 TV pilots are a musical office comedity set in Manhattan, A live action comedy Alpha House, set in Washington, D.C. about four Senators, and Zombieland, a cult-like movie. Amazon is innovating TV media and transforming how TV series are traditionally selected – either by focus groups or TV executives. Now, we get to decide what TV series get made. It will be the largest focus group ever and you can be apart of it.
Amazon is using its technology of tracking user behavior and buying style in this new field for them. In their production of these movies and TV series, they are crowdsourcing the creation of new content thereby they can track and offer more products and services based on your viewing habits. This new venture will also bring more revenue stream to Amazon Prime Instant Video Service. Amazon’s main online competitor is Netflix who also develops its own original content and video service. Want to be a part of this? Make your opinion known.