Tyra Banks Steps Up In The Start Up Game With Locket Mobile Ad App
It looks as if your favorite celebs are going GEEK and diving into the technology sector left and right these days. MC Hammer, Ashton Kutcher and Will.i.am is just a few influential celebrities placing their influential dollars and name in the startup community and now Tyra Banks joins in the ranks with her investment in the Locket mobile advertising application. Locket, an Android application that brings beautiful content to smartphone lock screens, marks the first Ad Tech investment for Tyra Banks through Fierce Capital, LLC, the investment arm of The Tyra Banks Company.
Banks continues to connect with startups who share her innovative and progressive approach to business, and Locket is one of them. “When I first met with the Locket team, my immediate reaction was, Locket is genius!” says Banks of the Android application. “It’s hard to believe that this idea began with a group of young entrepreneurs working in a small apartment, living off of pizza and ramen to make their startup a reality. Yunha Kim (CEO and Co-Founder of Locket) is a kick ass female living with five of her male team members to bring her vision to life of disrupting the mobile marketing world.”
In just a few months, Locket has surged to over 350,000 users, serving over 10 million impressions every day. App developers can now use the lock screen as real estate to display visually appealing content and re-engage users. Locket is currently working with top app developers in various verticals, including sports, entertainment and lifestyle.
Tomorrow, Banks and Locket will host an Instagram contest to give one of Banks’ Instagram followers a free Locket advertisement to promote his or her business endeavor. To enter the contest, Banks’ followers must post a picture on Instagram of the product or service they would like to advertise with the hashtag #LocketAD by 11:59 p.m., Eastern Standard Time on Monday, November 25. Banks and Locket will announce the winner of the contest on Banks’ Instagram profile on Wednesday, November 27 at 3:00 p.m., Eastern Standard Time.