Topshop Teams Up With Google For London Fashion Week
UK high street clothing staple Topshop has teamed up with Google+ for this season’s London Fashion Week. According to The Next Web, the theme for the fashion outlet this time around is to re-imagine the future of the fashion show. While the online activity of the Topshop Google London Fashion Week collaboration will be engaging, the actual event will be taking place at The Tanks at the Tate Modern in London, England.
Those who are not able to snag tickets for the catwalk can naturally tune in online. Not only will the runway be on show, but model profiles, the work of makeup artists, designer fittings and celebrity arrivals will be accessible.
The Topshop Google London Fashion Week collaboration makes fashion accessible to anyone with an internet connection. Topshop has already been setting up for its show on Google+ with content around the making of the event complete with model diaries and product design. Fans of the stream can also try for tickets to see the event and on February 17, exclusive content will be posted along with material onYouTube.
Interestingly this year Topshop Google London Fashion Week collaboration is also adding ‘Model Cam’. It’s pretty much as it sounds. The model diaries provide a narrative of the ‘Road to the runway’ and followers can read up on the experiences of Cara Delevigne, Jourdan Dunn, Rosie Tapner and Ashleigh Good who will be updating their activities from first fittings to the bright lights of the catwalk.
A Google+ photo booth has been installed where users can try on outfits and create a moving image on a catwalk which will be uploaded in an interactive digital shop window and appear on the company’s Google+ page. It’s only at Topshop’s flagship store on Oxford street for now, but hopefully the Google+ booth will make it’s way to American locations soon. Until then, enjoy London Fashion Week from the comfort of your laptop or online with live streaming on DivasandDorks.com soon.
Are you looking forward to more fashion being accessible via technology? What brand are you looking forward to connecting with in a unique way online soon?