Twitter is changing the way we view content mixing offline and online behaviors. Yes people. On October 9th, Twitter signed a deal with Comcast Xfinity TV cable service that let their viewers access TV shows and also buy movie tickets from Fandango directly from a tweet – seriously. Viewers will see a ‘see it’ button in a tweet for them to click and access the two services. The two companies are calling it an instant online remote control. And you thought social media was just for socializing – no it’s for consumers to be social, engage, view, and buy.
Imagine tweeting back and forth with your twitter friends about a popular show and then you have the option to “see it”. It sounds like the obvious next step in twitter and TV integration.
And that’s not all. The ‘see it’ button will allow Comcast Xfinity TV subscribers to set their DVRs, tune to shows online via TV or mobile device, and tweet in real-time. The channels that are currently on board for this new service with Twitter is NBC, USA, Bravo, and MSNBC. More channels will be added soon.
The company said, “We are trying to take advantage of all these social media conversations by linking people to our great content,” said Sam Schwartz, Comcast Cable’s chief business development officer. “Social media has become another way people find TV shows they want to watch, and we want to be right there in that discovery process.”