New York Fashion Week is slowly become a fashionable gadgenista’s playground! With more and more designers embracing the geek within with tech-savvy accessories, embracing social networking platforms and partnering with technical companies – it has transformed from a fashion only event to a fashion and technology extravaganza. The early adopters of fashion & technology include Vivienne Tam and Ralph Lauren – and this season each designer (along with others) did not dissapoint on the tech factor.
Check out our D&D Top Three Tech Picks of NYFW SS12:
Vivienne Tam – Takes fashionable tech from the runway to the yoga mat…
Vivienne Tam integrated the iSport Immersion headphones into her new Fashion Yoga collection. During the presentation, 20 female yogis, wearing Tam’s new line, each wore a pair of the washable and sweat-proof iSport Immersion headphones, designed specifically for athletes and workout enthusiasts.
Lenovo – Gives geek fashion a home, during Fashion’s Night Out…
Lenovo invited DivasandDorks.com to join them at Saks Fifth Avenue for the Fashion’s biggest night of the year – Fashion’s Night Out. To promote the new u300 Lenovo models, Lenovo offered hands on previews and more.
Marchesa – Takes fashion three dimensional with 3D on the runway…
Marchesa partnered with HP to bring extraordinary technical fashions to New York Fashion Week. From a runway show in 3D to a bedazzled version of the newest HP netbook to hit store shelves. For more on Marchesa and their tech fabulousness check it out here.
With more and more designers and brands making fashionable technology mainstream – I can’t wait until next season, I’m sure it’ll only get bigger and better as each season progresses…
It’s officially less than a month away and the Spring 2012 Mercedes Benz Fashion Week show line up has been announced. There’s an impressive list of new and returning designers that are prepared to show their latest collection at Lincoln Center to hundred of thousands of fashion industry professionals, insiders and VIPs.
“New York City is the fashion capital of the world, and from September 8th – 15th Lincoln Center will become the heartbeat of the city,” says Peter Levy, SVP Managing Director, IMG Fashion Worldwide. ”Mercedes-Benz Fashion Week, the city’s single largest media event, is proud to offer some of the biggest names in fashion, as well as young and emerging talent, an unsurpassed platform to debut their Spring 2012 Collections.”
“This season’s diverse lineup ofdesigners is a testament to Mercedes-Benz Fashion Week and Lincoln Center’s ability to create a world stage for the fashion industry to showcase everyone from the well established brands to the future stars,” said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA. ”The scope and support of the event continues to evolve and with it comes new opportunities and benefits for those involved.”
Mercedes-Benz Fashion Week will present the following designers:
Tommy Hilfiger Men’s
Son Jung Wan
Diesel Black Gold
Chado Ralpho Rucci
Milly by Michelle Smith
MADE IN AFRICA: by ARISE MAGAZINE
*Denotes first time showings at Mercedes-Benz Fashion Week / Lincoln Center.
Many of you emailed, tweeted and asked about more details regarding the Vivienne Tam Square credit card reader that I posted about last week (received from her Mercedes Benz Fashion Week runway show). Vivienne Tam partnered with Square to launch a limited edition “Double Happiness” Square credit card reader.
Square is a revolutionary service that enables anyone to accept credit cards by simply plugging a card reader into your phone or iPad. Vivienne collaborated with Jack Dorsey, CEO and co-founder of Square and creator of Twitter, to create a one-of-a-kind reader by merging technological simplicity with elegant aesthetics. For more information on Square please visit ??Squareup.com (UPDATED BONUS: Square has just slashed its per transaction fees. For more details click below.)
The “Double Happiness” Square is available exclusively online and at Vivienne Tam’s Soho boutique.To purchase a limited edition “Double Happiness” Square click here
Two dollars from each sale will benefit Happy Hearts Fund, a nonprofit organization founded by model and humanitarian Petra Nemcova. For more information on Happy Hearts Fund and its mission to improve children’s lives through education and sustainable programs in natural disaster areas, please visit www.happyheartsfund.org.
New York Fashion Week is a week filled with amazing models, outrageous fashions and celebrity sightings. Several celebrities explored the world of fashion through the eyes of fashionable designers such as Vivienne Tam, Diesel, Charlotte Ronson and more!
Angela Simmons and her uncle Russell attended the Charlotte Ronson Fall 2011
Singer Deborah Cox and June Ambrose at Vivienne Tam.
Singers Eve and Kat Deluna attend the Rebecca Minkoff Fall 2011
Kanye West and Kid Cudi at the Band of Outsiders Fall 2011
Keri Hilson at Diesel Black Gold Fall 2011
The one show I have been anticipating for days has been this show – Vivienne Tam! As everyone knows I’m a huge fan of Vivienne Tam for her fashionable designs on and off the runway. In addition to runway designs, she’s also responsible for the limited technical designs of HP Netbooks, Monster Cable headphones and more! With all the anticipation and preparation, could you believe that a freak auto malfunction almost prohibited me from making the show?
(With only 15 minutes until the 3pm start time… I made a mad dash from my Harlem apartment to the town car waiting for me downstairs. Everything seemed fine considering that it’s a 10-minute drive on the West Side Hwy from my apartment to Lincoln Center…all was well until I heard the words that no one running late wants to hear from their driver…”UH-OH…” As we’re approaching the on ramp, the car stops & will not start. Cars are passing by, honking and we’re stuck. I’m beyond livid because at this point I know that I will miss this show! I demand the driver calls another car immediately since I now have 5 mins to make the show. (7 minutes later – a car arrives and I head to Lincoln Center) I arrive at Lincoln Center at 3:18 check-in and was briskly ushered into the show with seconds to grab my seat and watch the show begin!)
“Fall 2011 is about duality, a balance of new and old, ancient and modern. In China, we are deeply aware of our contradictions: in awe of our cultural traditions, yet striving to be modern….The bright colors of the opera costumes are adapted to the sophisticated palette of today’s urban woman, with subtle opulence.” – Vivienne Tam
And what a show it was, it began somewhat slow for the first several designs but with standout “flapper-style” pieces and asian infused designs it was a great show! Vivienne even included her tech-style in her gift to guests as she provided a Vivienne Tam designed mobile credit card reader Square.