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Posts Tagged ‘twitter’

Esurance Is Giving Away 1.5 Million Via Twitter Sweepstakes #EsuranceSave30

February 3rd, 2014 by Christen Rochon

Wondering why #EsuranceSave30 is trending on Twitter this morning?  Esurance is giving consumers a chance to win$1.5 million in a first of it’s kind Twitter sweepstakes.

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John Krasinski announced Esurance’s Twitter sweepstakes in a television commercial that aired on FOX at the conclusion of last night’s game.  Appearing on camera with a giant pallet of money, Krasinski told viewers all they need to do to have a shot at winning $1.5 million — the largest single amount of money ever given away using the Twitter platform — was tweet #EsuranceSave30.

Why $1.5 million dollars?  This was the first time Esurance purchased national advertising associated with one of the year’s biggest media events, and in keeping with their efficient approach to insurance, they opted for air time immediately following the game. Compared to an in-game commercial, the post-game time slot provided a 30 percent savings =  (totaling $1.5 million), and Esurance is passing those savings to one consumer using the simplest, most modern means available.

 

The entry period for the sweepstakes lasts until 1:00 a.m. PST on February 4, and the winner will be revealed Wednesday night during Jimmy Kimmel Live! on February 5, at 11:35pm | 10:35pm CT on ABC.

Have you begun tweeting #EsuranceSave30 yet?  What would you do with your $1.5 million dollar winnings?

 

Five Things To Know About Twitter IPO And NYSE

November 7th, 2013 by Christen Rochon

 

Twitter IPO

What’s all the buzz regarding Twitter’s NYSE debut today? Twitter is taking over the New York Stock Exchange and the public is eating it up.  Thinking about buying Twitter stock?  Here’s five things to know about Twitter IPO and NYSE.

1. The magic number WAS $26. Twitter priced shares at $26 a pop, above the $23-$25 that had been predicted. The $26 price values the company at $18.34 billion. That’s more than Macy’s, which has a market capitalization of $17 billion, and Bed Bath & Beyond, which is around $16 billion. According to markets service Dealogic, Twitter becomes the second largest Internet IPO by an American company, trailing only Facebook. It’s also the third-largest U.S. IPO this year. UPDATED: Twitter actually began trading at a whopping $45.10 that’s more than 73% of it’s original set price.

2. A busy debut. As with many high-profile IPOs, Twitter will see plenty of activity on day one at the stock exchange. “We’re going to see enormous trading volume,” says Global X Funds CEO Bruno del Ama, who expects a bump in Twitter’s share price by the close of the markets. Once the initial Twitter buzz hits, the company’s share price will eventually fall back down. “In a few days after the IPO, you’re going to start seeing the stock price settling down a little bit,” says del Ama.

3. The world’s newest billionaires. Twitter co-founder Evan Williams, owner of the largest stake in the company, will reap the most rewards from the IPO launch. He’s expected to rake about $1 billion. If the stock price doubles, fellow co-founder and Square CEO Jack Dorsey would join Williams in the billionaires club. On March 21, 2006, Dorsey posted the world’s first tweet: “Just setting up my twttr.”

4. How prepared is the NYSE? There is some concern Twitter’s arrival could feature the same scattered technical glitches that plagued Facebook when it joined the Nasdaq last spring. However, following a successful test run, the NYSE appears confident it can handle the extra volume. “We are being very methodical in our planning for Twitter’s IPO, and are working together with the industry to ensure a world-class experience for Twitter, retail investors and all market participants,” said NYSE spokeswoman Marissa Arnold in a statement.

5. Should you get shares of Twitter? There are several ways for regular investors to snag Twitter shares, from working with a brokerage firm to buying through a mutual fund. But should you? As USA TODAY”s Matt Krantz explains, if you don’t know how to buy shares of IPOs, then don’t try. But even if you do invest regularly, you might want to hold off. As Krantz notes: “If the large, wealthy investors aren’t snapping up the shares, you should ask why not.”

Twitter IPO

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Open Season: Now ANYONE Can Send You Direct Messages On Twitter

October 15th, 2013 by Christen Rochon

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One more day, one more social media option and update. Twitter is now making direct message available to users who you don’t follow. (The good thing is that it’s not automatic – you can choose to opt into this feature at your discretion.). Many users are expecting an influx of increased spam messages and more by opting into this feature, however I don’t know who would want to or why. If we are are not following each other on Twitter, chances are we aren’t at a stage of interpersonal communication yet. (There’s levels to this…)

Don’t expect too many people to sign up for this random social media option but at least it’s available for those who want to be to reached out and touched via private message.

More than likely it’ll be used by brands and news sources who would utilize this feature similarly as they would a dedicated email marketing list – making it easy to target & optimize Twitter user relationships.

If your favorite brand or news source wanted you to opt in for this new feature would you?

Scandal, Breaking Bad, The Blacklist – TV and Twitter Converge

October 9th, 2013 by Nicole

 

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The founders of Twitter could not have predicted this.  Twitter and TV?  But Twitter’s goal is clear now – if you enjoy watching good TV, take to Twitter and talk about – engage.

Scandal ranked #1 on the new Nielsen Twitter TV ratings for its season premiere last week.  The popular drama clocked in 713,000 tweets reaching a Twitter audience of 3.7 million.

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Breaking Bad’s season finale generated a record 1.24 million tweets. The conversation peaked at 22,373 tweets per minute.

Twitter’s history has been known for breaking news like the Arab Spring, US Airways Flight 1549 landing on the Hudson River, to Lady Gaga’s meat dress at the VMAs and now TV conversation.

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Fred Graves, the head of Twitter TV said, “When viewers watch TV–their smartphone or tablet at their side–using Twitter to chat with their virtual friends about a program, it creates “the world’s biggest couch,” he says. And who better to have gossiping on the sofa with you than the star of the show?”  I know you agree.  I sure do.  So if it’s Scandal, Breaking Bad, Games of Thrones, or Homeland, I look forward to reading the Tweets and engaging my Twitter friends in real time.

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Nevertheless, Twitter has a few hills to climb – getting celebs to join Twitter and also Tweet about their TV dramas, which is the case with James Spader, the star of the highly rated The Blacklist.  Spader is not on Twitter but the company is trying to get him on.

“The actor is returning to television this fall as a creepy criminal mastermind in a highly anticipated show called The Blacklist, Graver wants Spader on Twitter posting behind-the-scenes photos from the set, live-tweeting episodes, conversing with fans–and hell, maybe even tweeting creepy criminal-mastermindy things. That would be just fine.”  (Fred Graver, Twitter’s head of TV)

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And so as Nicole Laporte put it, “Today, Twitter and TV may be synonymous–a show is no longer a show without a requisite hashtag.”

Tell us what you watch and tweet.

Twitter Launches Emergency Alerts Service in US

September 26th, 2013 by Christen Rochon

Yesterday, Twitter launched Twitter Alerts, a new feature that gives users important and accurate information from credible organizations during emergencies, natural disasters, or moments when other communications services aren’t accessible. Currently only organizations in the US, Japan, and Korea can send Alerts, but Twitter says it we will expand the service to include more public institutions and NGOs around the world.

Twitter Launches Emergency Alerts

Here’s how it works. First, you have to sign up to receive Twitter Alerts from a given account (so that you only receive relevant information). Once you do, you will receive a notification directly to your phone whenever that account marks a tweet as an alert.

To sign up, you can go directly to an account’s setup page, which you’ll find at twitter.com/[username]/alerts. On Twitter for Web, you can see if an organization is part of the program when you visit its profile.

Twitter Launches Emergency Alerts

Notifications are delivered via SMS, and also appear differently on your home timeline from regular Tweets (they are indicated with an orange bell). If you use Twitter for iPhone or Twitter for Android, you’ll also receive a push notification; you need to be using at least Twitter version 5.10 for iOS or Twitter 4.1.6 for Android.  Many already use the social network during emergencies, so building on that use case can only help the service grow in the future.

 

Twitter Launches Emergency Alerts

 

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How To Successfully Quit Your Social Media Addiction

May 31st, 2013 by Christen Rochon

Are you addicted to Facebook, Instagram or Twitter?  Do you have a social media addiction that has completely taken over your life?  Earlier this week, I shared how to identify your Tweetaholism (Noun.  An addiction to the consumption of social media via Twitter or the mental illness and compulsive behavior resulting from Twitter dependency.) via Top Ten Reasons You May Be A Tweetaholic…  If you find yourself having one or more of the common warning signs of being addicted to Twitter, it’s okay.  There’s hope for a speedy recovering – but only if you follow these tips on battling your social media addiction below.

 

SOCIAL MEDIA ADDICTION5. Own up to your Twitter addiction. Yes, it’s a cliche that half the battle is admitting the problem but not acknowledging it means you won’t change the addictive behavior. And before you rush to tweet that you have a Twitter addiction, by all means admit it to yourself but remember that there’s no need to tell the world.

 

4. Introduce your road to recovery.  If you must say something about toning down your Twitter use, lay it on in much more general terms, such as:
“Got a novel to finish. You won’t see much of me here for a bit.”
“Giving birth tomorrow. Since I’m no supermom, you won’t see me around till I know how to parent.”
“Tweeting less ‘coz I’ve discovered marathon running. Off to train!”

 

3. Plan your Twitter time. If you’re inwardly groaning about how any person could ever “plan” the use of what is essentially a spontaneous medium, you’re right. Twitter works because of its spontaneity. Allow yourself a set amount of time every day, reserved for Twitter.

Suggested: 15 minutes every 3 hours, or one single block of an hour a day when everything else is taken care of.  Set precise tweeting times. This is different from the previous suggestion in that you can set a time every day, say 12:30PM to send one tweet message. Stick the to exact allotted times.  Check when your tweets have the most impact. Using only high-impact times can lessen your daily usage. Choose your time to coincide only with the time of most impact; this will vary depending on where you live and your interests.
2.   Set aside “pure Twitter time”. This means avoiding use of Twitter as something you can do while multitasking, such as watching TV, reading your exam notes, or writing articles about quitting Twitter.

 

 

 

1.  Spend time away from TMI (too-much-information). The constant bombardment of messages can induce a sense of constant hyper-awareness that keeps you on edge, in need of reacting and worrying over things you can’t, on the whole, change. Give yourself information free time, chilling under some trees, or down at the gym, or wherever your favorite quiet spot is. Without your phone.  Maybe even take a social media hiatus by completing a summer bucket list like Ty of GorgeousInGrey.com – there’s no time like the present to get started.

 

Now that you have a step-by-step guide to successfully quit your social media addiction, what are you waiting for?  Unplug from the grid and enjoy living addiction free this summer!  But first, make sure to share this post with your family and friends via Facebook or Twitter…(Hey, I’m not an enabler – I’m just trying to help you help others too!)
 

 

African Americans and Social Media – The Numbers and Networks

May 15th, 2013 by Nicole

 

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You’re on social media, your friends and family are too. What about the rest? What are African Americans’ numbers in the world of social media? Read some interesting stats and comparisons:

According to a Pew Research Study, African Americans are the largest users of Twitter and Instagram.  They are usually, young adults between 18-29 years old, women, and urban residents.

”Twitter, Instagram are popular among blacks. Among black Internet users, 26% use Twitter, far outpacing whites (14%) and Hispanics (19%). In August 2011, 18% of black Internet users were using Twitter.”  (usatoday.com)

 

 

 

 

 

African Americans and Social Media – The Landscape of Social Media Users

 

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·  Urban African-Americans aged 18-29 use Twitter and Instagram more than other demographics. While the study does not include Americans under age 18, I believe many high school students use both heavily.

·  Tumblr is a young person’s medium. Most users are aged 18-29.

·  Hispanics are heavy users of every social media channel. They are more likely to use social networking sites than Caucasians or African-Americans.

·  Urbanity plays a role. Slightly more social media users live in urban environments than suburban or rural ones. Significantly more Twitter, Instagram and Facebook users live in urban areas than other environments. (ragan.com)

 

 

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Did you notice that the households with the lowest income use social media the most? Why do you think that is?

The study also suggests that women as a whole dominate social media.  So why Twitter and Instagram?

These social media platforms are influential, free, accessible, and have a far reach.  Wayne Sutton of socialwayne.com has said Twitter enables a level playing field in getting voices heard.  Twitter provides an equal channel where one can get their opinions heard and broadcast their thoughts. Users have  somewhat of a direct connection to brands, artists, and support.

 

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Another reason why African Americans lead the way in social media interaction is because of their increasing numbers in the use of smart phones.  54% of African Americans own smart phones, which leads to the use of social media apps and consumerism.

What Does Your Social Media Personality Say About You?

February 6th, 2013 by Christen Rochon

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If you’re on popular social networking sites such as Facebook and Twitter, you can probably group friends into categories based on their online behavior. There’s the vaguebooker (also known as the “sub-tweeter”). The humblebragger. The guy that won’t stop talking about politics. And the one who spoils every good scene on your favorite TV show (also known as the “spoiler”.)  So what does your social media personality say about you?

This social behavior study by MyLife, was conducted among 890 adults ages 18 and older and there’s a good chance you fit into one of these personas. In fact, if you’re a young parent, there’s a 88% chance you are posting pictures of your kids or talking about parenting at least once a month. Not to mention 25% of users are “vaguebooking” by posting intentionally vague updates which encourage people to react and inquire for more details.  (Still interested to see what your social media personality says about you?  Read more below…)

The infographic also has some interesting findings about searching behaviors on social media sites too. In fact, nearly 25% of men under the age of 35 admit to looking at a former girlfriend’s social media profile page once a month. Women do this less often (20%).   What’s your social networking persona?  Discover the truth within the infographic below…

 

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Post via Images via iStockphotoCWLawrence and MyLife.com

Discover 5 Ways Social Media Can Actually Improve Your Relationships

February 1st, 2013 by Lifestyle Staff

Technology and social media have been said to ruin relationships, and as of late this theory has skyrocketed. We’re bold enough to say, however, that if technology is able to tear your relationship down to its foundation, it may not have been strong in the first place. Facebook, Twitter, Instagram, and Skype are not necessarily the enemy of monogamous relationships (they’re just the ones who bare the blunt of the blame.) Contrary to popular belief, they can actually help relationships – Don’t believe us?  Check out a few ways technology and social media can be used to keep a healthy relationship below.

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Now we’re no relationship experts, however we have found some tips from our own experiences and seeing what works in other successful relationships. These tips are also taken from lessons learned from observing couples that allowed social media to affect their relationships negatively. It should also be noted that these tips are for those with the goal of monogamy!

 

Have fun.

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If this is the person you may spend the rest of your life with, you should be able to have fun with them. Tell jokes and laugh a lot. Send them all the funny e-cards and quotes that remind you of your partner, even if it’s about their smelly feet! Use your smart phones as tools to have fun together. Challenge your boo in a game of Words with Friends, even if you are sitting right across the room from each other or miles apart.

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Don’t just have date nights, enjoy every night.

Last week I read a blog from a writer who does not believe in date nights with her husband of 9 years. Going into the read I was thrown off by the title “I Don’t Believe in Date Night” but as I continued to read, it all made sense. Couples should enjoy all of their time together, even if they were just arguing with one another. Having a set date night could set the pattern that this will be the only time you both enjoy each other’s company. Use different ‘best of’ apps like Yelp, Happy Hours, and Places to find new and spontaneous outings for regular nights when you both have down time.

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You can still be on Facebook, Twitter, Instagram, etc. even when you’re in a relationship. Use it to send funny and sweet e-cards like mentioned above. Send them flirty messages as if you were just getting to know each other- you know, role play! However, you can’t be obsessed with social media as when you were single. Keep in mind that you now have to manage how much time you spend on social media. Also, don’t leave your friends behind. It’s actually healthy if your partner knows your friends and you all hang out together, they’ll feel more included. Furthermore, it’ll be no suspicions when friends post on your wall.

Communicate.

Communication is key, and with so much technology there is really no excuse! When you’re happy, sad, mad, excited let your partner know. Use your iPhone emojis or e-cards when you don’t have the words. A lot of times the other person doesn’t even know you’re feeling some kind of way, and they certainly should NOT find out through a post or status message. On the contrary, use your status posts to say how much you love them or how happy your boo makes you!

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Imagine how special they’ll feel when they stumble upon this. A conversation can fix everything! If you’re both near a computer have a quick Skype chat to work it all out, rather than texting- which can cause confusion of emotions. Most importantly, talk about what you’re both comfortable sharing on social media sites in regards to your relationship and exes, that way you’re in complete agreement and there will be no surprises.

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Encourage your partner to be great.

This world can be tough. Having someone to encourage you throughout the day is an amazing feeling. Use Twitter or Facebook to give share some encouraging quotes with your lover. Support all the things they share as well. Don’t just be a “yes man” but actually give feedback. Help them be a better them.

 

So to be clear, social media itself isn’t to blame for the demise of what was supposed to be happily ever after. Instead, it’s an avenue by which threats can develop if you fail to communicate about them, and one that can heighten problems that already exist. Time to stop blaming social media and use it to your relationship’s advantage! It is possible!

 

What other ways do you use social media to help your relationship? Tell us below…

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