Nissan, autonomous driving and the internet of thingsNissan is a pioneer of the electric vehicle movement, having introduced the world's first mass-market electric car, the Nissan LEAF, in 2010. Today, there are more than 275,000 Nissan EVs on the road globally with 102,000 of these vehicles in United States alone. Nissan is heavily focused on preparing for “LEAF-to-Home” commercialization in the U.S., similar to what is available on the market in Japan today. In 2012, Nissan introduced this system in Japan, allowing drivers to supply a house with the energy stored in a Nissan LEAF battery. By charging the vehicle at night when electricity is cheaper and powering a household during the day, the system assists in alleviating power consumption during peak periods when demand is highest and most expensive. It can also be used as a backup power supply for blackouts and emergencies. Today about 4,000 households in Japan are utilizing their EVs to manage home energy use, and hundreds of EVs are powering buildings in Japan and Europe. As a demonstration at SXSW, a production LEAF was utilized for a somewhat different task – powering smoothie machines to provide yummy refreshments at the event. For more on our #NissanSXSW adventure, follow #NissanDiversity on Twitter, Instagram and Facebook and get details on the 2017 Nissan Rogue at Nissan.com.
ENTER TO WIN AN IPOD SHUFFLE FOR YOU AND A FRIEND!
Winning is easy! Follow @DivasandDorks on Twitter, Facebook and check out the full list of all this week's SXSW Coverage, from the videos, photos and links below. I'll be randomly selecting a winner and shipping these new iPod Shuffles off to one lucky winner soon!
Visit any one of these posts and COMMENT for your chance to win...
Every March, creatives of all stripes gather in Austin to witness, share and inspire the visions that will galvanize the filmmakers and ideas of tomorrow. SXSW Film Conference & Festival champions the vitality, innovation and opportunity that drives the entertainment and media landscape, and boldly tackles the evolution of all aspects of “film” today, down to its very definition. A nexus of discovery and collaborative energy, SXSW Film celebrates the art and business of the possible.Winding down my SXSW experience, I got the chance to check out a variety of film screenings and premiers in Austin. One of my favorite premieres had to be the family-friendly comedy... BAD WORDS. Jason Bateman makes his directorial debut with the subversive comedy, BAD WORDS. Bateman stars as Guy Trilby, a 40-year old who finds a loophole in the rules of the National Quill Spelling Bee and decides to cause trouble by hijacking the competition. Contest officials, outraged parents, and overly ambitious 8th graders are no match for Guy, as he ruthlessly crushes their dreams of victory and fame. As a reporter attempts to discover his true motivation, Guy finds himself forging an unlikely alliance with a competitor: awkward 10-year old Chaitanya (Rohan Chand of ‘Homeland’), who is completely unfazed by Guy’s take-no-prisoners approach to life. The movie also stars Allison Janney, Kathryn Hahn and Phillip Baker Hall. Check out some behind the scenes moments as we talk to the stars about SXSW, BAD WORDS the film and more.
SXSW Music festival is in full swing. With major concert headliners like JAY Z, Kanye West and more - if you love good, live music then Austin is the place to be. Armed with the LG G Flex by AT&T, I got the chance to see why Austin is known as the "live music capital of the world" first hand. Check out some of the great live performances and AT&T's Mobile Movement fun in the video below.
The 21st annual SXSW Interactive Festival returned to Austin and armed with the LG G Flex from AT&T, I uncovered some of best that the conference and Austin had to offer.
The 21st annual SXSW Interactive Festival returned to Austin from Friday, March 7 through Tuesday, March 11. An incubator of cutting-edge technologies and digital creativity, the 2014 event featured five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer.
This weekend, SXSW gaming fans got a taste of what it feels like to be America's favorite video game characters during the real world Marion Kart 8 experience in Austin, TX. Pennzoil presented Mario Karting Reimagined, a real-world racing experience based on the highly anticipated Mario Kart 8 video game for Wii U, brought to life on the grounds of SXSW Interactive. As the Official Motor Oil & Auto Fuel Sponsor of the 2014 SXSW Interactive Festival, Pennzoil introduced this innovative experience to consumers as a way to convey the innovation tied to Pennzoil Platinum Full Synthetic Motor Oils with PurePlus Technology.
“The collaboration with Nintendo’s Mario Kart franchise marks two iconic brands coming together as leaders on the front lines in their respective industries,” said Chris Hayek, Pennzoil Global Brand Manager. “Mario Karting Reimagined is sure to surprise SXSW attendees with the way that it uses the iconic elements of the Mario Kart 8 video game to capture the inspiration behind PurePlus Technology, pushing the boundaries of innovation and imagination.”
Mario Karting Reimagined allowed SXSW attendees to get behind the wheel of a super-powered go-kart inspired by the Mario Kart 8 video game. For drivers to gain a competitive edge during the on-track experience, participants must collect the Pennzoil Complete Protection icons on the track that act as simulated power-ups, appearing in the form of Pennzoil branded icons to compliment some of the traditional Mario Kart 8 icons. The live racing will be broadcast on a jumbo-tron, with each go-kart’s performance behaving normally until an icon is tripped on the track. Once activated, the go-kart will experience the effects of the icon in real-time to trigger speed boosts or slow the go-kart down. Just as the Mario Kart video game series is known for its unpredictable racing fun, Mario Karting Reimagined had participants compete for the checkered flag on Pennzoil’s custom course, where anything could happen. As drivers passed certain areas of the track, the image showing each driver’s point of view on the jumbo-tron will flip upside down, just as Mario and his friends can defy gravity and drive upside down in Mario Kart 8. Each participant will walk away with their own digital video link to their Mario Karting Reimagined experience, offering a helmet camera view of their track laps and personal Complete Protection score. Attendees were also able to participate in a special gameplay preview experience with the upcoming Mario Kart 8 game for Wii U before it launches in stores this May. Mario Kart 8, the newest installment in the fan-favorite video game series from Nintendo, launches exclusively for Wii U on May 30, introducing anti-gravity racing, allowing players to drive up vertical surfaces and even upside down on inverted tracks. Players will be able to race alone, with other friends in the same room via split-screen multiplayer (multiple controllers required; sold separately) or online with others from around the world (broadband Internet access required). Players can even capture their favorite gameplay clips and share them using the new Mario Kart TV feature. The game includes a selection of the most recognizable characters from the Mushroom Kingdom such as Mario, Luigi, Princess Peach, Bowser and, for the first time ever, the seven Koopalings that first made their debut in Super Mario Bros.™ 3. For more information on Mario Karting Reimagined Powered by Pennzoil at SXSW or Pennzoil Platinum motor oils with PurePlus Technology, visit www.motoroilreimagined.com and follow @Pennzoil and #MotorOilReimagined on Twitter to stay up-to-date on Pennzoil news at SXSW as it happens. For more information on Mario Kart 8, visit www.nintendo.com.
Hi @ladygaga, glad you could join us at #themobilemovement with @att, us and @VICE pic.twitter.com/AldFPh2CJ2
— Motherboard (@motherboard) March 11, 2014Created by AT&T in collaboration with VICE's Motherboard, the three-day interactive showcase celebrated young innovators by elevating mobile innovations to new heights. Guests experienced apps in amazing new ways, enjoy indoor and outdoor entertainment, networked in the AT&T lounge and experienced interactive musical performances.
Culminating the final night of the three-day experience was an interactive film screening, VIP reception, musical performance by DJ Shadow, Machine Drum and Reggie Watts. Check out more photos of Lady Gaga from inside The Mobile Movement event below. Wondering why Lady Gaga is in town? The five-time Grammy Award winning powerhouse brings her unique voice and talent to this year's SXSW joining an impressive roster of past SXSW Music keynote speakers including music legends like Lou Reed, Dave Grohl and Bruce Springsteen. As the first SXSW Music female speaker in 15 years, Lady Gaga name will be on everyone's lips during SXSW Music festival --- and we saw her first at The Mobile Movement with AT&T. Just in case you're in Austin and can't get enough of Lady Gaga, you can check out her keynote Friday, March 14th at 11am in the Grand Ballroom of the downtown Hilton Austin (the keynote conversation will be led by John Norris of Fuse and is open to those with SXSW Platinum and Music registrations or Artist Wristbands.) You can also check out her live performance with Doritos on Thursday night at Stubb's BBQ in Austin.
Samsung confirms that it will host a special concert at SXSW this Wednesday, 3/12, with JAY Z and Kanye West. Samsung will be rewarding Galaxy owners with complimentary tickets to the show. At 10 a.m. on Tuesday, Samsung will be giving away wristbands to Galaxy owners and a guest at the Galaxy Experience on 2nd & Trinity in downtown Austin across from the convention center. See below image for details on how consumers can win JAY Z And Kanye West SXSW tickets.
Samsung has continued to build their relationship with Roc Nation since last year when they helped launched JAY Z’S new album, Magna Carta Holy Grail. JAY Z And Kanye West SXSW performance on Wednesday is the first time the two will perform together since Kanye joined Roc Nation. It’s been since 2012 that their Watch the Throne tour ended. Additionally, Samsung will be hosting several concerts for Galaxy owners throughout the week (Thursday-Saturday nights). These shows will showcase a variety of music genres and will again be offered on a complimentary basis to Samsung Galaxy owners with Milk Music. Samsung plans to distribute concert wristbands only to owners of Galaxy devices with the newly launched ad-free radio service called Milk Music downloaded on their devices. They can pick up their wristbands at the Galaxy Experience pop-up location at 2nd Street and Trinity Street starting Tuesday at 10 a.m. CT. Other musicians performing this week for Samsung will be Janelle Monae and Gary Clark Jr. on Thursday, Broken Bells on Friday, and Cut Copy and Holy Ghost! on Saturday. JAY Z and his entertainment company Roc Nation previously partnered with Samsung in 2013 to release his 12th studio album, Magna Carta Holy Grail. They gave away 1 million copies of the album, purchased for $5 each by Samsung, to Galaxy owners, who had to download an app to snag a copy. The stunt influenced the Recording Industry Association of America to modernize its 55-year-old certification process to immediately include digital sales. Wednesday's concert will be the first time JAY Zand Kanye have performed together since Kanye joined Roc Nation earlier this month. They previously shared the stage during the Watch the Throne tour, which ended in 2012. Could this weekend be as epic as anticipated? I hope so!
Visit a roller derby, go kayaking or even check out some of the many food trucks within Austin's city limits. This visually stunning dome with surround sound fully immerse visitors inside of some of the best attractions the Austin has to offer.
Located in the heart of the SXSW action within the Austin Convention Center, guests can plug into productivity as well as step inside the teleportation dome for some outdoor fun. The domed teleportation activation visually transports you to some of the hottest sights and sounds of Austin, other AT&T SXSW activations and just in case you can’t be in two places at once, the teleportation dome even streams SXSWi keynote and panel discussions – so you don’t miss a thing.Need to juice up fast? The AT&T charging stations, offers power and protection within the charging station lockers where guests can lock up their charging device and get to other things without the worry of a lost or stolen phone. There's so much more going on outside of the Austin Convention Center too. If you're enjoying SXSW check out AT&T Teleportation Lounge and other activations going on throughout downtown Austin all week long and discover more on ATT's blog.
Nas hosted "The Hard Things About Hard Things" panel discussion with Ben Horowitz. Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, held a lively conversation about building and leading a business when there are no easy answers. Drawing from his storied career—as software engineer, cofounder, CEO, and investor—Ben shared practical wisdom, insights, and anecdotes from his own experience founding, running, selling, buying, managing, and investing in technology companies. Discover more from the Image Think infographic for visual highlights and insights into the SXSWi panel below...
Shaquille O'Neal was one of the first big-name celebrities to embrace social media -- witness his more than 8 million followers on Twitter. He's now turned a lot of his attention to wearable technology, which looks to be one of the biggest areas of emphasis at the 2014 SXSW Interactive Festival. In this conversation with Rick Valencia of Qualcomm, Shaq revealed his plans for dominating this brave new world of wearables as well as proclaimed his love for wearables stating he simply loves the fact that they keep fitness simple by tracking all your workout data in one place.
Discover more from the Image Think infographic for visual highlights and insights into the SXSWi panel below...