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Posts Tagged ‘sony’

Red, White And Boo: Valentine’s Day Inspired Tech For The Loves On Your List

February 12th, 2015 by Christen

Looking for a few ways to woo your sweetheart this Valentine’s Day?  Nothing says “I Love You” like a shiny new piece of technology!  No seriously, Nearly 97% of consumers will use tech to find the right gift for their loved ones and since getting the latest technology is pretty high on everyone’s list – why not get Valentine’s Day inspired tech gifts for the loves on your list.  From light and compact computers to hot red smartphones and speakers – I’ve gathered just a few of my favorite gadgets that any guy or girl would love as Valentine’s Day gift below!



Dell XPS 13 ($799)
The XPS 13 isn’t just the smallest 13-inch laptop on the planet, it also has the world’s first virtually borderless infinity display with optional touch. The virtually borderless infinity display cleverly fits a 13-inch display into the size of an 11-inch laptop. Compared to the Apple® MacBook Air 13, the XPS 13 is 23% smaller with the same size screen.  It’s lightweight, stylish and the perfect gift for the guy or girl on the go!


Sony Smart Watch 3

Sony SmartWatch 3 ($249)
The first Sony smartwatch powered by Android Wear, the SmartWatch 3 provides useful information at a glance and also responds to voice command. Personalize your SmartWatch 3 with hundreds of apps based on your interests, and for the fitness enthusiast, take advantage of the built-in accelerometer and the only smartwatch with untethered GPS functionality, so you can leave your phone or tablet behind while you track your run. The Sony SmartWatch is perfect for fitness buffs or the gadget geek in your life.



Sony Bluetooth speaker

Ultra Portable Bluetooth Speaker SRS-X3 ($119)
Spice up any moment with full, portable sound. Easily connect your compatible Bluetooth devices using NFC and wirelessly stream rich sound or hands-free calls. It also plays for up to 7 hours of battery life.  Not all Bluetooth speakers are created equal, but this stylish and long-lasting speaker is the perfect accessory for the audiophile in your life.



Sol Republic Tracks Air

Sol Republic Tracks Air ($199)
Tracks Air are SOL REPUBLIC’s first wireless Bluetooth headphones to push the limits, and rival the sound of wired headphones with the freedom to move. Tracks Air comes with a 100-Day Money Back Guarantee, so you can go from 0 to 100% Wireless with nothing to hold you back.  Available in a variety of colors include black and red, these headphones are perfect music lovers to enjoy their favorite sounds on the go without interruptions.




Sony Cam
Action Cam Mini HDR-AZ1 ($249)
The Action Cam Mini makes shooting video more fun, with a lightweight (it’s less than a pound!), splashproof body and superior sound. Gear up with Action Cam Mini and make the most out of your movie-making adventures.  Film your favorite home movies from anywhere with this action cam – it’s the perfect gift for the adventurous guy or girl in your life!



Droid Turbo

Verizon Droid By Motorola Turbo ($199)
Rise to the moment with Droid Turbo by Motorola. Get a turbo processor with 2.7 GHz speed. Keep going all day and night with Turbo charging and up to 48-hour battery life*. See every detail with the 5.2-inch Quad HD display and 21-megapixel camera. With Metallized Glass Fiber, it s as strong as it is quick. Only on Verizon. The Droid Turbo comes in 32GB and is available in Metallic Red or Metallic Black.



Sony talk

Sony SmartBand Talk ($169)
Let SmartBand Talk tell you how you live and move. It detects when you have been running and walking. You can view your daily progress in the SmartBandTalk E Ink display and take calls hands-free. This stylish smart band is a gift that any fitness buff would love – or buy one for you and the loved one on your list and get fit together.



Skip the roses and fancy meals this year, if you’re still looking for more Valentine’s day gift ideas or want to drop a hint to your Valentine (or share your tech gift ideas) leave us a note in the comment section below!

Smartphone Gifts for Everyone on Your List (GIVEAWAY) #BigGiftGuide

December 5th, 2014 by Christen

It’s no secret that smartphones are the hottest gifts on top of everyone’s wish list this year!  Whether its the iPhone 6/6 Plus, Motorola Turbo or Samsung Note 4, there are plenty of options to fulfill the smartphone mobile needs of moms, dads, grandparents and teens everywhere.  If you’re not quite sure on which smartphone gifts are right for the person on your list, I’ve round up a few of my holiday picks of smartphone gifts for everyone on your list – plus a cool holiday giveaway just for you below.



iphone6 1

iPhone 6 / 6 Plus

The iPhone 6 and iPhone 6 Plus jumped in sales during the Back Friday and Cyber Monday shopping sale days – and it’s one of the top smartphone gifts many lists this year.  Both are the latest in smartphone offerings from Apple and with upgrades like the new A8 chip delivers more power, even while driving a larger display. Other Features include: Wi-Fi hotspot, iMessage, SMS, MMS, Email, Push Email, Built-in rechargeable lithium-ion Battery, Talktime: Up to 14 Hours (3G), Standby: Up to 250 Hours (3G). [Must Read: 6 Things To Know About The iPhone 6 and iPhone 6 Plus]



Droid Turbo

Droid Motorola Turbo


The Droid Motorola Turbo from Verizon is made to keep going all day and night. It comes with a Turbo Charger—get up to eight hours of battery life in just 15 minutes. Enjoy up to 48-hour battery life. It even offers convenient built-in wireless charging. The 21-megapixel rear-facing camera launches with a simple flick of your wrist, helping you capture the action as it happens. Record video at 4K—creating a cinema-like experience—and play it back at the same quality. The dual LED flash offers more light for better color and softer shadows in your images. ($199.99 / 2-yr contract)




Samsung Note 4


The Samsung Note 4 has a wide-angle, 3.7MP front-facing camera so you can capture crisper selfies with all of your friends and more of your background. And when you want to photograph anything else, the Galaxy Note 4 comes equipped with a 16MP rear camera with built-in Optical Image Stabilization. So, even when you zoom in, the details in your photo remain in focus.  It’s a great device for busy moms, dads and even tech savvy grandparents this season!



Sony Xperia Z3v

Sony Xperia Z3v


The Sony Xperia Z3v from Verizon is the smartphone that does more and goes further – whether further is a run in the rain or a dive in the pool. With the highest waterproof rating*, you can find your way in a downpour, take pictures underwater, or just wipe off your phone after an unexpected spill. Years of Sony camera expertise have been brought to Xperia Z3v, a premium phone with Cyber-shot and Handycam technologies. So you can capture moments in any light, shoot steady videos on the move, and take crisp pictures even under water. ($199.99/2-yr contract)





HTC Desire Eye


The HTC Desire Eye from AT&T with its 13-megapixel front-facing camera, the HTC Desire Eye is the ultimate selfie machine. But it’s also an excellent Android smartphone for the not-so-selfie-savvy too. The ultimate entertainment device, the excellent 5.2-inch, full HD LCD and front-facing speakers make the Desire Eye a perfect smartphone for consuming media on the go. ($149.99/2-yr contract)  


[Must Read: Discover Why The HTC RE Camera Will Be On The Top Of Everyone’s Wish List]



Lumia 1520 Green

Microsoft Lumia 1520

Meet the Lumia 1520, the phone with an extra-large, six-inch, 1080p full HD display with excellent outdoor readability. Its redesigned start screen lets you make the most of the extra space, and its 20-megapixel PureView camera and Nokia Storyteller app tell you your stories the way they’re meant to be told. ($99/2-yr contract)

Microsoft Lumia Giveaway
Microsoft #LumiaCheer Holiday Prize Pack 
Lumia 1520 (red, green or white)
Lumia 1520 cover (red, green or white)
Microsoft zip-up hoodie
Microsoft water bottle
Wireless charging pad
$20 Microsoft Store giftcard



For your chance to win the #LumiaCheer Holiday prize pack – Follow @DivasandDorks on Facebook, Instagram, Twitter and Tweet to win:
I found a #BigGiftGuide prize from @DivasandDorks – Enter to win the #LumiaCheer prize today!

a Rafflecopter giveaway


In addition to making great smartphone gifts for others, these gifts would make great personal gifts for yourself too!  Are you looking for more smartphone gift ideas this season?  Check back daily as we’ll be sprinkling in some unbelievable holiday prizes for you to keep (or giveaway) this season (Hint:  Remember Diva Days Of Christmas prizes of yesteryear?  We’re upping the ante and will be bringing you bigger and better prizes unlike anything we’ve ever done before!  You won’t want to miss out!)  All December long, make sure you check back daily for your chance to win!



Who’s been naughty or nice on your Christmas list?  Need help finding the perfect gift this season?  Tweet us “Hey @DivasandDorks I need your help finding the perfect gift! #BigGiftGuide”  for personalized help finding the right gift this year! 




Best Buy Is The Ultimate Destination For The Latest Cameras And Camcorders

December 2nd, 2014 by Christen

Cameras From Best Buy


The holidays is the best time to capture unforgettable memories that you’ll cherish forever and Best Buy is the ultimate destination for the latest cameras and camcorders to capture those memories in a flash. Not all cameras are created equal.  Lucky for you, Best Buy has the best cameras from major manufacturers at the best prices for everyone.  Discover how you can find the best camera for you (or that special someone on your gift list) from Best Buy today.  These cameras from Best Buy include major brands like Nikon, Sony and Samsung, and they all come equipped with built-in Wi-Fi so you can share amazing photos with ease. Upgrade your camera in time to capture precious holiday memories this season and find the right cameras from Best Buy for you and your family below!



Nikon Cameras From Best Buy

Nikon D5300 DSLR w/18-55mm VR Lens

This Nikon D5300 DSLR camera comes with an AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II lens that enables you to capture sharp photos and video footage. Optical image stabilization helps prevent blurring to ensure image clarity.  A DSLR with built-in Wi-Fi so you can capture high quality photos and share them instantly, the Nikon D5300 is also available in red or gray.


DI multi Nikon D5300back

For more details on the Nikon D5300 visit the Best Buy product page HERE.





Sony Cameras From Best Buy

Sony ?6000 Mirrorless Interchangeable Lens Camera

This Sony Alpha A6000 features a 24.3-megapixel, Exmor APS-C CMOS sensor that makes it easy to shoot scenes in stunning clarity. Built-in Wi-Fi lets you share stored content across devices. The Sony a6000 compact system camera with the World’s Fastest Autofocus is also available in white or silver.


DI multi Sony a6000back

For more details on the Sony a6000 camera visit the Best Buy product page HERE.




Samsung Cameras From Best Buy

Samsung Galaxy Camera 2

This Samsung Galaxy 2 digital camera’s 16.3-megapixel, 1/2.3″ BSI CMOS sensor allows you to capture sharp images and high-definition video footage. The 4.8″ touch screen simplifies operation, and built-in Wi-Fi makes sharing stored files easy. A digital camera that allows you to shoot, share, and use Android apps all in one.


DI multi Samsung Galaxy Camera 2 back

For more product details on the Samsung Galaxy Camera 2 at HERE.



Visit the Best Buy Holiday Gift Center to see more great cameras, whether you’re giving as a gift or upgrading for yourself. Never miss a moment. #CamerasatBestBuy




Disclaimer: The reviewer has been compensated in the form of a Best Buy Gift Card and/or received the product/service at a reduced price or for free.

The Waterproof Sony Xperia Z3v Is Coming To Verizon Wireless

October 20th, 2014 by Christen

Sony mobile unveiled the latest addition to the Xperia Z3 series making the Sony ecosystem (smart wear / tablets) complete – meet the Sony Xperia Z3v for Verizon Wireless.  With long-lasting battery life, gaming through PlayStation 4 remote play, this waterproof smartphone may be the game changer for the active user by land and by sea.


Xperia Z3v in water

The Sony Xperia Z3v is fully operational up to 1.5 m under water – take deep diving photos, video and more.


{Must Read:  The Sony Xperia Z2 Tablet Is The Lightest Waterproof Tablet You’ll Ever Meet}


The Xperia Z3v is built beautifully with durability in mind.  It’s sleek build features aluminum sides and tempered glass panels on the front and back, lending it as the highest waterproofed smartphone available today.


Xperia Z3v Verizon


Gaming, Display and Sound

Sony has engineered a revolution in gaming technology and made Xperia Z3v one of the first smartphones in the marketing with the PlayStation 4 Remote Play.  With Remote Play, you can use your Xperia Z3v to remotely connect to your PS4 to play games with the TV is in use.  Connect using the Dualshock  4 wireless controller and wifi and continue to play PS4 games anywhere in at home.  Watch crystal clear videos on the 5.2-inch 1080p full HD display and enjoy booming audio with built-in S-Force front surround sound.

Xperia Z3v all


Capture memories with the 20.7MP rear-facing camera equipped with a wide-angle 27mm G lens.  Video clips can also be shot and shared in 4K resolution, giving you the power to future-proof your precious memories and moments.  The Xperia Z3v build on an already impressive camera experience by empowering users with built-in Xperia camera apps.  Use the front and rear-facing camera simultaneously to create one image with your face in it!

Xperia Z3v

The premium Android 4G LTE waterproof smartphone engineered for users to connect, create and share on-the-go with Sony’s innovative camera and technology will be available nationwide October 23rd for $199.99 (with a new 2-year activation) in stores and at  For a limited time only, customers who purchase the Sony Xperia Z3v smartphone can get $200 off a Sony Xperia Z2 tablet.  For more information on the new Sony Xperia Z3v visit

Sneak Peek: The Hottest Sony PlayStation Games For The Holidays

October 15th, 2014 by Christen

Just in time for the holidays, Sony PlayStation has upped the gaming ante with a host of new games and entertainment assets for the entire family!  As an avid non-gamer, I’ve enjoyed the advancements of the gaming industry from afar however, the latest gaming event hosted by Playstation has awakened the gaming giant in me and I’m ready to play!




During the exclusive Playstation gaming preview, guests had the opportunity to preview the latest from Playstation 4, PlayStation Vita, PlayStation TV and the brand’s venture into virtual reality gaming – Playstation Morpheus!

PlayStation 4

Playstation 4

PlayStation 4 – Available today for $399 comes in “Jet Black” with a DUALSHOCK 4 Wireless Controller.



PS4 is the #1 selling next-gen console with 10 million units sold worldwide, the fastest selling console in PlayStation hardware history.  So it’s only right that I get into a little game play with the newest addition to the gaming roster, LittleBigPlanet 3. Critically acclaimed and best-selling PlayStation franchise LittleBigPlanet™ makes its debut on PlayStation 4 system with LittleBigPlanet 3. Sackboy is back, this time with playable new friends in an all new handcrafted adventure to revolutionize the way gamers Play, Create and Share in the world of LittleBigPlanet (Check out the game in action with the official trailer here.)



PlayStation 4

PlayStation 4 – Available today for $399 comes in “Glacier White” with a DUALSHOCK 4 Wireless Controller.


PlayStation TV

PSTV Standalone 1Sony’s much-hyped new PlayStation TV goes on sale in North America today at a $99 expected retail, or $139 for a bundle including a DualShock 3 controller, memory card and “The Lego Movie” video game. Users can access a range of content including select PlayStation Vita games, classic PS One and PSP titles from PlayStation Store, select PlayStation 3 games via PlayStation Now streaming service, or PlayStation 4 games streamed from a PS4 in the household over local Wi-Fi.


PlayStation Morpheus


Playstation Morpheus
While I got the chance to dive in and play numerous games for Sony’s Project Morpheus, it’s not yet clear when the headset will be ready for sale to the public.  Allegedly, Sony has completed 85 percent of the work it will take to make Project Morpheus available to the public soon.  (But don’t count on playing Morpheus this holiday season, because it won’t be available.)  Hopefully, the virtual reality device will be ready to be used with PlayStation 4 consoles in early 2015. No price or availability details has yet been released.



Playstation Morpheus


For more on pricing and availability of the featured PlayStation products just in time for your holiday wish lists visit


The Sony Xperia Z2 Tablet Is The Lightest Waterproof Tablet You’ll Ever Meet

August 18th, 2014 by Christen

Back to school shopping season is here, and just in time for your next tablet purchase the lightest, slimmest and ultimate waterproof tab is here – meet the Xperia Z2 tablet, exclusively from Verizon Wireless.  FYI – This isn’t an ordinary tablet –  The Sony Xperia Z2 tablet brings the best of both worlds together in a perfectly portable tab for work and play.  It offers the best of Sony’s TV and audio technologies in the slimmest and lightest waterproof LTE tablet.  As the first tablet display with Live Color LED for the best entertainment viewing experience, the Xperia Z2 is the ultimate accessory for viewing your favorite movies on the go.


Xperia X2


With the Xperia Z2 tablet, Sony has developed a tablet that is both beautifully sleek and portable.  You get only the best in sharp imagery with the Live Color LED display – it provides the best natural color and perfectly sharp images on screen, it’s like watching a 60″ Bravia TV in the palm of your hand.  The Xperia Z2 audio experience is just as amazing as the visual experience.  The Xperia Z2 tablet offers a clear and dynamic sound quality experience through Sony’s Front Surround, ClearAudio+ and Digital Noise Canceling features.


Xperia X2

The tablet comes ready to go with pre-loaded Xperia camera apps to add an extra dimension of fun and creativity to your camera experience.  No more will you have to rely on downloading additional apps to find that perfect filter.  The 8.1 (rear) megapixel  & 2.2 (front) mega pixel camera allows for crisp and clear HD video and HD video chatting.  The Xperia camera apps allow AR effect for video, timeshift burst, background defocus and more.  With Xperia’s pre-loaded suite of apps, you can snap the perfect picture (or edit it until it’s perfect) the first time, every time.


Xperia X2


The 10.4″ sized Xperia Z2 tablet is equipped with a super fast processor featuring Qualcomm Snapdragon 801 processor combined with STAMINA mode. Designed to increase performance and battery life, you’ll never continue to make a mad dash for your charging chord ever again.  The 6000mAh battery (coupled with STAMINA Mode) offers up to 10hours of multimedia usage.  This is definitely the device you need for those long cross-country (and even some international) airline trips.


Xperia X2


Wirelessly and seamlessly share content with your smartphone or TV via One-touch mirroring (NFC) and exclusive innovative accessories.  It comes with 32GB of internal memory and with the purchase of an additional memory card, you can use the microSD card slot for expandable memory up to 128GB.  Can you imagine watching a great movie during your subway commute home (New Yorkers) and then with the swipe of your finger, being able to continue your viewing experience on your television without any additional cable cords or data transfer?


Xperia X2



Did I mention that it’s water proof?  Talk about a tablet that the entire family can enjoy.  Need to entertain the kids during one last summer road trip?  Charge up the Xperia with your kids favorite movies and be prepared for 10 continuous hours of pure uninterrupted bliss (no matter what spills incur).  The Xperia Z2 offers blazing fast speed with 4G LTE connectivity, Bluetooth 4.0 wireless technology and available for $499 exclusively at Verizon.



CES 2012: Clash Of The Tablets (Which One Is Best For You?)

January 18th, 2012 by Christen

The tablet market continues to grow by leaps and bounds this year, and many new versions were introduced last week at the 2012 Consumer Electronics Show in Las Vegas. Some innovations to the tablet are major. Fujitsu’s tablet can be fully submerged in water for up to 30 minutes without any damage, while Lenovo’s tablet can easily be converted into a laptop with double the battery life.  Looking for the Tablet best suited for you and your life?  Check out a few that caught our eye and discover which tablet is best for you!

5.  Fujitsu Arrows 

Fujitsu Arrows: 1GHz dual core device running a Texas Instruments OMAP 4430 chipset along with 1GB of RAM and a 10.1-inch 1280x800 pixel touchscreen.

Fujitsu Arrows 10.1-inch tablet, running on Android, can survive a dip in water—and full submersion for up to 30 minutes. The built-in camera can recognize hand gestures for operation even without directly touching the screen. As a result, smooth operation of the tablet PC is possible when preparing food and the user’s hands are not clean, or even when in the bathtub and user’s hands are wet.It has not yet been released in America, but it is being sold in Japan. For more on the Fujitsu Arrows, click HERE.

4.  Lenovo Yoga

Yoga is similar to Intel's ultrabook specs being sub-18mm thick, featherlight, and has an Intel Core CPU, and can take up to 8GB of RAM.

Yoga was that it was a fairly standard Lenovo ultrabook, that was until I saw its party trick, which saw the Yoga’s screen folding all the way back on itself to convert into Windows 8 tablet. Folding a notebook PC screen all the way back felt plain wrong and I was waiting to hear the sound of snapping plastic but as a tablet the Yoga felt great in hand and was very light to carry.  For more on the Lenovo Yoga, click HERE.

3.  Sony Tablet S

The wedge shaped design and 9.4 inch touch screen makes the Sony Tablet S one of the most comfortable tablets ever held...

With two big bonuses outweighing the other tablets on this list….1.  Flash enabled and 2. The 9.4″ touch screen, Wi-Fi®, universal IR remote, latest Android™ platform, Sony Entertainment Network with Music Unlimited, Video Unlimited and games for PS Certified devices.  For more on the Sony Tablet S, click HERE.


2.  Toshiba Excite X10

With the Excite X10, Toshiba is trying to have it all. The company claims that the Excite is the “world’s thinnest” 10.1-inch tablet, but it also wants to be the most accessible.


The Excite, a 10-inch Android tablet, is .3 inches thick and weighs 1.2 lbs. The screen supports a 1280 x 800 resolution and is coated with an anti-smudge surface. Inside, the tablet is running a 1.2 GHz dual-core Texas Instruments CPU and 1GB of RAM. It’s yet to be determined if the Android OS will be Honeycomb or Ice Cream Sandwich.  For more on the Excite X10, click HERE.

1.  Samsung Galaxy Note

Samsung Galaxy Note runs Android 2.3 (Gingerbread), has a 1280×800 pixel Super AMOLED screen, runs on a 1.5GHz dual-core processor, and has an 8MP rear camera and 2MP front camera.


It’s pretty much a tablet in terms of size, and it runs Android 2.3 (Gingerbread), a version of Android built for smartphones. But in my mind its more of a smaller tablet than a larger smartphone. For more on the Galaxy Note, click HERE.


These tablets definitely caught my attention during my time at CES – I’m looking forward to bringing you a detailed user experience with the Sony Tablet S fairly soon.  The good people over at Sony provided me with a Sony Tablet S to play with and I’ll be bringing you a play-by-play experience on the device soon…stay tuned…

Have you considered other tablets on the market?  Which tablet would you prefer?

OMG Becky, Look At Her App…It Is SO Big!

November 16th, 2011 by Tech Staff

Sometimes you need an app for productivity and other times, just for a good gut-busting laugh.  This is one of those times.  Karoake singers everywhere rejoice – this week, Sony Music – Legacy Recordings officially launched Sir Mix-A-Lot’s Baby Got Back App! Can you believe it’s the 20th anniversary of the hit song?  (I can remember sneaking to watch the video as a kid…and the opening dialogue? I knew it by heart! LOL)  In advance of the upcoming twentieth anniversary of the original release (May 7, 1992) of “Baby Got Back,” his chart-topping multi-platinum Grammy-winning hip-hop celebration of female pulchritude, Seattle-based rap icon Sir Mix-a-Lot is bustin’ out his Baby Got Back app, the ultimate 21st century booty-based app, exclusively for the iPhone.

Sir Mix-a-Lot’s Baby Got Back app comes fully-packed with a buttload of hand’s-on features including the Mix Makeover photo lab, the Ba Dunka Dunk club game, Sir Mix-a-Lot’s Booty Calls, a social media Text Mix and more.  As a deluxe visual bonus, the Baby Got Back app includes the old school but still-hot-and-hilarious “Baby Got Back” music video (briefly banned by MTV in 1992).

The Ba Dunka Dunk game is a fast-paced romp through a virtual clubland where back and booty rule.  The aim is to fill hot pants in motion as you tilt your device from side-to-side, maneuvering the booty girls around obstacles and into the right fit.  The better you get, the faster the action.

Baby Got Back’s Mix Makeover photo feature allows you to take a new or existing photo and manipulate any aspect that appeals.  With the twist of your fingers, you can blow-up and stretch any visual assets–fore and aft, tops or bottoms–to suit individual taste before sharing the results with friends.

This app definitely provides a laugh to get you though the day and for $.99 cents – it’s definitely worth a laugh or two share with friends.

You Play Like A Girl…

June 16th, 2011 by Christen

Who says that gaming is a guys-only sport?  I remember playing all the hot new games (back in my day) including, Super Mario Bros (The Original), Duck Hunt, (remember the Power Pad) and even battle games like Mortal Kombat, Street Fighter & 007.  (That is, until my younger brother kicked my butt so hard in 007 that I refused to pick up another gaming controller ever again.)




If you’re a girl that’s into the games, this is for you!  Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, “Games and Girls: Video Gaming’s Ignored Audience,” which finds that the large female gaming market is more nuanced than its casual-centric reputation suggests, and that opportunities to profitably meet the needs of women and girls with games tailored to their preferences are underutilized.

The report examines the changing demographics of the female gamer and how, despite widespread interest in gaming among women and established market representation (50% overall), marketing efforts have largely ignored the group. According to Interpret’s New Media Measure™ syndicated study, console use among female gamers has increased significantly in the past two years – and not just for the Wii. In fact, 21% of women gamers now use an Xbox 360 and 16% a PS3, up from 17% and 12%, respectively, in 2009. Furthermore, women demonstrate increasing but under-acknowledged variety in genre preference – 44% prefer genres other than Casual, Exercise, and Music/Rhythm.

“Women not only exhibit different gaming behaviors than men, but also express attitudes about gaming that are dissimilar to those of their male counterparts,” said Courtney Johnson, Interpret analyst. “For instance, they are much more likely to prefer to play solo than men, and play games for less competitive and more narrative- and character-driven reasons. It remains to be seen whether developers and marketers will effectively invest in understanding and exploiting the undertapped female gaming market.”




{Vegas Baby!}: Int’l Consumer Electronics Show

January 3rd, 2011 by Christen


It’s the International Consumer Electronics Show – that’s right if its a gadget that tickles your fancy then it’s here…(all in Vegas baby!)  All week long Divas and Dorks will be reporting live with breaking news from Sony, LG and Monster Cable, (Beats by Dre, Diddy Beats, Heart Beats by Lady Gaga and more…HINT, HINT…I smell a surprise for all Justin Beiber fans.)

From CES Tweet Ups to the Mashable Awards we’ll have it all…stay tuned!  Until then, check out these flix from last year’s CES…(it’s pretty safe to say, that I won’t have to worry about any fashion faux pas since I’ll probably be the only one strutting my stuff throughout the conference in my Christian Louboutins 😉 LOL)

Lady Gaga makes an appearance with Monster Cable’s CEO Noel Lee, Jimmy Iovine and Dr. Dre at the 2010 International CES.

2010 International CES attendees fill the North Hall exhibits to get a look at the latest in technology and cool new gadgets.

Industry professionals enjoy the opportunity to talk to exhibitors about their products in the North Hall of the Las Vegas Convention Center at the 2010 International CES.

2010 International CES attendees pour into the Central Hall exhibits to get a look at the latest in technology and cool new gadgets.

Paul Otellini, Intel president and CEO delivers his keynote address Thursday at the 2010 International CES in Las Vegas, Nev.
Robbie Bach, Microsoft’s president for entertainment and devices, talks about Project Natal at the 2010 International CES.

For up to the minute breaking news and developments FOLLOW @DivasandDorks on Twitter (


Check out the review of the hottest electronics that CES had to offer!


More of the hottest electronics that CES had to offer!


Follow the shenanigans of Divas and Dorks LIVE from Las Vegas!



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