Last week at the Americana-Hotel in NYC, Colgate Optic White High Impact White held a fabulous pre reception for one of the most anticipated beauty events of the year, the Essence Best in Black Beauty Awards.
R&B stars Jazmine Sullivan and Elle Varner were in attendance as well as Essence Beauty and Style Editor, Pamela Edwards Christiani and Colgate Designer Smile Squad member and Editor-in-Chief of Fashion Bomb Daily.com, Claire Sulmers.
Claire Sulmers and Pamela Edwards Christiani hosted a very information Colgate beauty conversation where they spoke about the newest must-have beauty product, Colgate’s new Optic White High Impact White toothpaste - a product that enhances your most valuable feature, your smile - delivering 4 shades, visibly whiter teeth in 6 weeks (*When brushing twice daily), starting in just 3 days.
The conversation soon turned into a discussion on the passing of the Iconic entertainer, Prince. Jazmine Sullivan and Elle Varner spoke on his influence on their careers and how his music has impacted their lives.
After the reception, beauty editors, bloggers and guests were treated to a carnival of beauty and fun across town at the ESSENCE Best In Black Beauty Awards and shopping event. For more information on Colgate Optic White or Essence Best In Black Beauty Awards visit Essence.com.