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Posts Tagged ‘nissan’

Nissan Strengthens The Force With Star Wars: The Last Jedi

December 20th, 2017 by Christen   One of 2017’s most anticipated movies hit silver screens everywhere this month and it's doing a lot more than entertain super fans of all ages.  Star Wars: The Last Jedi is a culmination of hope, illuminating performances and more – all powered by Nissan. Discover my exciting Star Wars experience before the film opened to audiences worldwide below! Christen Rochon with the 2018  Nissan Leaf #NissanAndTheLastJedi A week ago, I had the unique opportunity to experience “The Force” and fandom of Star Wars with Nissan in Los Angeles. During the 3-day experience, journalists and Star Wars super fans were challenged to explore the City of Angels, through a unique scavenger hunt inspired by the Star Wars “light side” and “dark side” theme.   2018 Nissan Leaf #NissanAndTheLastJedi

The 2018 Nissan Leaf is chic, tech-savvy and the most efficient eco-friendly ride on the road.

The Light Side

Powered by the all new 2018 Nissan Leaf, we left on our mission to explore the way of the Jedi with on our quest to find lost Star Wars sidekick BB-8 in L.A.  Our stops included a journey to the famed Griffin Observatory for galaxy exploration and Jedi light saber training at the American School of Martial Arts.   Star Wars BB-8 in Hollywood #NissanAndTheLastJedi

BB-8 greets us outside the Griffith Observatory in Hollywood.

  Star Wars Light Saber training with Jawn Murry and Nissan #NissanAndTheLastJedi

The force is strong with Jawn Murry and I after our light saber training.

Nissan offers innovative technologies to help keep you safe on and off the road.  Intelligent Forward Collision Warning, Blind Spot warning and ProPILOT Assist with Intelligent Cruise Control are just a few ways Nissan’s innovative intelligence is helping you master the drive.  Whether you’re conquering the dark side in the 2018 Rogue or the light side in the 2018 Leaf – Nissan is powering drivers to rule the world (and the galaxy).   Nissan Rogue #NissanAndTheLastJedi

A fleet of 2018 Nissan Rogue await to take us on our Star Wars "dark side" journey.

The Dark Side

Powered by the all new 2018 Nissan Rogue, we traveled to the top of Los Angeles for an panoramic OUE Skyspace Los Angeles experience which included an alternate universe experience of lights, sounds and even a stunning 360-views of Los Angeles ending with skyslide 1000 feet above LA.   BB-9 and the dark side with Nissan #NissanAndTheLastJedi

BB-9 showing us how dark and deep life on the dark side can take you at OUE Skyspace. 

    Nissan and the last jedi #NissanAndTheLastJedi

This 2018 Nissan maxima has transformed into a sinister sedan inspired by Kylo Ren.

The Star Wars: The Last Jedi Red Carpet Premier Powered By Nissan

Imagine the height of all things Jedi coming together in a place where super fans converge for a Star Wars marathon screening event to watch “The Phantom Menace”,Attack of the Clones”, “A New Hope”, “The Empire Strikes Back”, “Return of the Jedi”, “The Force Awakens” all leading up to the premiere of “Star Wars: The Last Jedi”. The red carpet experience at the El Capitan Theatre in Hollywood hosted a variety of iconic Star Wars characters and character-inspired Nissan vehicles.  I even got in on the action and dressed up as my favorite Star Wars heroine – Princess Leia.   star wars and the last jedi red carpet #NissanAndTheLastJedi

Princess Leia and the 2018 Nissan Maxima inspired by kylo ren’s TIE silencer’

    Nissan and the last jedi #NissanAndTheLastJedi

Who says the boys get to have all the Star Wars fun? 

  Star Wars: The Last Jedi was an excellent film for the entire family. (PS: Checking out Star Wars: The Last Jedi is a perfect Christmas Day movie pick for your family outing!) Even if you aren’t a Star Wars super fan, you’ll enjoy the surprising twists, epic fight scenes and familiar faces in the new movie!  Plus there are so many applicable themes of hope and perseverance that’ll easily inspire your next vision board party or carry you into 2018 with a vengeance.  This immersive Nissan experience was a great way to end 2017 on a high note and I can’t wait to see what the Nissan x Star Wars partnership brings for years to come.   For more information on the 2018 Nissan family of vehicles and Star Wars partnership visit Get social by checking out @NissanUSA and the hashtag #NissanAndTheLastJedi online or stop by your local Nissan dealership for some Star Wars ‘See the Unseen’ augmented reality experience of your own!    

Going Rogue At SXSW With The All New 2017 Nissan Rogue

March 17th, 2017 by Christen This year's SXSW hosted a smorgasbord of electric panelists, special events and screenings during the 10-day Interactive, Music and Film festival.  Thanks to my amazing friends at Nissan - I rode in style and got up close and personal with everything SXSW and the city of Austin had to offer.  Check out a few of my favorite moments from SXSW 2017 with Nissan below.   FullSizeRender 100   On the road to SXSW in the ultra cool Nissan Rogue and stumbled into the coolest outdoor graffiti gallery on the west coast, the Hope Outdoor Gallery.  This educational project is managed by the non-profit HOPE Events and was of?cially launched in March 2011 with the help of contemporary artist Shepard Fairey. It is the only paint park of its kind in the USA and was developed to provide muralists, street artists, arts education classes and community groups the opportunity to display large scale art pieces driven by inspirational, positive & educational messaging.   FullSizeRender 101   Of course I couldn't experience SXSW without finding my way to the throne...the Game Of Thrones - throne, that is.  For the past several years, HBO has hosted cool experiences celebrating their most popular shows and this year was no different. HBO: The Escape, an activation that turned the famous sets of Veep, Silicon Valley and Game of Thrones into intricate escape rooms.   IMG_8748   Upon entering each room, participants are given a set of clues and tasked with teaming together and solving the puzzle to “escape” that space in five minutes. The Game of Thrones room was a dingy, cold, snowy space inside Castle Black that’s eerily similar to being stuck in a dungeon in Westeros. After successfully solving the puzzle and escaping the room, I got the chance to claim my throne!   IMG_8719   Armed with great colleagues in the social and tech space, my squad (Zondra of and Raul of Latin World Ent.) and I took to the streets for SXSW seminars and events at the Austin Convention Center.  From keynote speakers like Van Jones, Mark Cuban and even former Vice President Joe Biden to the open start up village featuring the great work of my alma matter - Michigan State University, SXSW convention center was the place to see, explore and connect with purveyors of technology, music and film.   IMG_8656

Nissan, autonomous driving and the internet of things

Nissan is a pioneer of the electric vehicle movement, having introduced the world's first mass-market electric car, the Nissan LEAF, in 2010. Today, there are more than 275,000 Nissan EVs on the road globally with 102,000 of these vehicles in United States alone. Nissan is heavily focused on preparing for “LEAF-to-Home” commercialization in the U.S., similar to what is available on the market in Japan today. In 2012, Nissan introduced this system in Japan, allowing drivers to supply a house with the energy stored in a Nissan LEAF battery. By charging the vehicle at night when electricity is cheaper and powering a household during the day, the system assists in alleviating power consumption during peak periods when demand is highest and most expensive. It can also be used as a backup power supply for blackouts and emergencies. Today about 4,000 households in Japan are utilizing their EVs to manage home energy use, and hundreds of EVs are powering buildings in Japan and Europe. As a demonstration at SXSW, a production LEAF was utilized for a somewhat different task – powering smoothie machines to provide yummy refreshments at the event.   For more on our #NissanSXSW adventure, follow #NissanDiversity on Twitter, Instagram and Facebook and get details on the 2017 Nissan Rogue at    



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