Earlier this week, while checking out the New York International Auto Show during press days we got the chance to view the newest releases, concept cars and more! (Did You Know: Auto brands reveal the newest models at different auto shows throughout the year?)
Check out a few of the photos and get your behinds the scenes peek of the New York International Auto Show!
Like what you see? The New York International Auto Show is going on now April 6th – 15th at The Jacob Javits Center in NYC! For more information and to purchase tickets visit http://www.autoshowny.com
Chevy is speaking to younger first-car buyers like never before. “Next Gen Customers are not just car owners, they are also tomorrow’s designers, engineers and innovators,” said Mark Reuss, president, General Motors North America. “This generation expects brands to partner with them, and we need to engage with them at every level of our business.”” Unlike other brands, Chevy is specifically about the business of “partnering” with consumers versus “targeting” them.
Several of Chevy’s high impact vehicles popular with younger buyers include the Sonic RS, Spark and the highly popular concept vehicles the Tru 140S and the Code 130R.
One of the driving forces behind younger consumers is of course “24/7 Connectivity” and Productivity – which is one of the reasons why Chevrolet MyLink was created. MyLink which is featured in the Spark and Sonic, helps them stay connected at a fraction of the price of previous systems.
The Chevrolet Youth Concepts, designed with and for Millennials, serve as an example of how Chevy is engaging the group in the co-creation process. To date, more than 13,000 people have provided feedback on the concepts at global auto shows, through Facebook, and at the annual South by Southwest music, film and interactive conference and festival.
With strong ties to the younger first-time car buyer, Chevy has definitely set themselves apart from their competitors. It’s still a buyers market and consumers are more informed and determined to get what they want. What are you looking for when purchasing a new car? 24/7 Connectivity? Price? Style?
If strutting in your favorite pair of stiletto heels makes you feel like a runway model or even a super sexy spy, then BMW’s new hybrid concept will bring those feelings to life with the unveiling of the their new i8 Spyder (…just in time for the New York Auto Show!)
The i8 Spyder is based on the i8 concept car which debuted in 2011, ditching the top and the back two seats, and perhaps some of the more radical ideas from BMW’s first sporty hybrid concept. The i8 Spyder sports a 96 kW/131 hp on the front, coupled with a 164 kW/223 hp gasoline engine on the back, which accelerate the car from 0 to 100 km/h (62 mph) in 5 seconds, with a top speed of 250 km/h (155 mph).
The design of the car is still as otherworldly as the first two i8 concepts, with plenty of black and electric blue details, upward-swivelling doors and a semi-transparent “V” on the front end, which enables passers-by to take a look at the electric engine. If you’re looking to take a “real life peek” at the new i8 Spyder before anyone else, stay tuned to our Instagram (DivasandDorks) as we’ll be unveiling all the new releases this week – before the New York Auto Show opens to the general public.