“With Binge On, no one pays—not the customers, not the video streaming services—and everyone wins,” - T-Mobile President and CEO, John LegereWith mobile video now the #1 way Americans use smartphone data, it's nice to see a carrier making a way for customers to enjoy entertainment easier and less expensive. Customers are using nearly two-and-a-half times more of their wireless data for mobile video in the last two years. But that’s nothing compared to where we’re headed. According to forecasts, mobile video usage is poised to surge more than 400% by 2020. Binge On and the new Simple Choice plan will be available starting Sunday, November 15. Existing T-Mobilecustomers will get Binge On starting Thursday, November 19. For more information on Binge On, see www.t-mobile.com/bingeon.
At the moment Netfling, is only a concept (nope, you can’t DL it on your phone yet) created by advertising agency SuperHeroes Amsterdam but that’s only because Netflix hasn’t opened its API (come on, Netflix!). But (fingers crossed) once it does the Tinder-like service would allow you to match with other streaming lovers that share similar entertainment taste as you do through efficient swiping action. Yep, you can finally find someone else that’s into The X-Files and wants to curl up on the couch and watch the sci-fi series with you.
We’ll be sure to keep an eye on the progress of this dating app because, really, aren’t we all just looking for the perfect couch companion at the end of the day?
Would you use Netfling as a dating app option? Let us know in the comments.
If you grew up a fan of shows like Inspector Gadget or Clarissa Explains It All - there's a new wave of entertainment made specially for girls and stem! Check out the gadget wielding, social media savvy girls from Project Mc² below!
The company behind Little Tikes and the Bratz Dolls have taken a new approach to STEM, launching a line of Project Mc² dolls. Each doll comes with a working experiment kit, so kids can play and feel inspired to learn more about science, technology, engineering and math. The line, named Project Mc², released today at Walmart, Toys 'R' Us, Amazon, Kmart and more stores nationwide. In addition to the release of the dolls, a Netflix Original series also titled Project Mc² has premiered today. The show focuses on four girls inspired by the dolls who are recruited to join a top-secret spy organization.
"The Project Mc² brand was developed in order to inspire girls that it's cool to be smart, leverage the growing trend of STEM,"Isaac Larian, CEO of MGA Entertainment
Cutting the Cord: Are You Ready?What we mean by cutting the cord, we mean your cable service! Is this unthinkable for you? From those floor models, to big boxes, to flat screens – televisions have come a long way - a VERY long way. Oh well, there could be time for another upgrade if the millennials (18 year olds - 33 year olds) have anything to say about it. Most people between the ages of 18 – 33 are moving to laptops, tablets, and smart phones when viewing television content and digital content providers know this. They are tech-savvy and use their technology more resourcefully.
“early six in 10 Millennials watch at least one hour of television every day. The real shift is HOW they consume television. A 2013 eMarketer study found that 106 million Americans, or one in three Americans, watched TV online. That number is expected to grow to 145 million in the next four years and the trend is led by those ages 18-34. In 2010 a survey of college freshman found 87 percent said they prefer watching TV and movies online rather than subscribing to a cable or satellite dish service. Some television networks realize this shift and are evolving to better engage them.”(http://www.edelmandigital.com/2013/05/15/millennial-generation-demands-new-era-in-television)
Cutting the Cord: Why Go to Streaming Services?They want their information fast and now. More TV viewers are subscribing to streaming video services such as Amazon Prime Instant, Netflix, Aereo, and Hulu Plus. They are paying a significantly lower fee than the surging cable prices and have the option of watching content anytime, anyplace and from multiple devices. Each year subscriptions to these online streaming services grow. Certainly cable companies still have better options for viewers such as easier to use technology, and they can offer more content because of license agreements and restrictions, but I’m sure in the near future that will change. Oddly enough, cable subscription fees have increased.
The challenge for marketers today is to create content they want to view, but equally important is to make it viewable in the right places and to make it interactive.How much of an effect do you think the price of cable service has for the shift to online viewing? Do you think you could ever completely cut off your cable service?
How Does Fanhattan Work?Fanhattan has a cross-service search engine that can find and discover content from all your video services. It also has user reviews, friend recommendations, and a daily magazine. You can create a "Watch List" to track your favorite movies and shows – and the service will inform you when new videos on your Watch List become available.
Check Out Fanhattan, Our App of the WeekThe "Watch Now" function shows users where they can instantly tune in to a piece of content. And you can probably figure out what "Watch Later" is for. If a title isn’t on any streaming services yet, or if it’s still in theaters, Fanhattan will let users add it to a Watch List and be notified when it becomes available. Users can even create, curate, and multiple lists for different genres of content, and share them with others. "In addition to providing users with title, cast, and crew information, Fanhattan will also have entertainment news, celebrity interviews, behind-the-scenes commentary, and reviews — giving users a more complete look into the content they’re interested in viewing. Users who are logged in through Facebook will also be able to share what they’re watching and see what their friends are viewing as well.” (techcrunch.com) Specifications: · Free · Available on the web, iPhone, and iPad Download the Fanhattan App HERE
How does it work you ask? Rent the Runway lets you access your dream wardrobe for all of life's special occasions at 90% off retail prices. Choose current season fashion from over 95 designers for your black tie gala, wedding, date, holiday or night on the town. Simply visit Rent The Runway online and sign up! Once on the homepage, you enter the date of your next event, your size and the zip code where you want the dress shipped. You immediately get to browse through the available dresses by price, style, occasion or even body type (they even have on-call stylists available via 1-800-509-0842). You even get a duplicate dress absolutely free (in an additional size) to cover and fitting issues! GENIUS!