The My Black Is Beautiful Movement Continues With Laurieann Gibson, Sevyn Streeter & More #MBIB #AllTogetherBeautifulJuly 9th, 2015 by Christen
As part of its long-standing commitment to touch and improve the lives of African-American women, Procter & Gamble (P&G) was proud to be a major sponsor of the 2015 ESSENCE Festival for the eighth straight year. This year, P&G’s My Black is Beautiful inspires women to celebrate and share their All Together Beautiful message during the 2015 ESSENCE Festival and beyond by providing signature experiences with its partner brands, CoverGirl Queen Collection, Pantene and more!
What does confidence mean to you? To me, it means the ability to walk into a room full of people with my head held high and begin dancing, like no one’s watching. Confidence is what the My Black Is Beautiful movement is all about. (And that dancing like no one’s watching part, it actually happened… but I’ll get to that later.)
Kicking off their weekend of fun, MBIB hosted an exclusive influencer dinner with guests including Laurieann Gibson, Raheem Devaughn and performances by Sevyn Streeter and Amber Riley.
Getting in the groove with celebrity choreographer Laurieann Gibson.
Kindred the Family Soul
Sevyn Streeter and Digital Sorority
In addition to celebrating the goal of reaching and empowering over 3 Million young women and girls to embrace their beauty from within, the My Black Is Beautiful campaign also lead Essence Fest as the epicenter of self-love, beauty and entertainment.
BlogXilla and Vanessa James hanging with the Digital Sorority crew
Amber Riley and Raheem DeVaughn
Photo credit: Chris Mitchell
Friday launched the MBIB Digital Sorority Social Newsroom Takeover with Kela, Ty and I hosting celebrity interviews and revealing #AllTogetherBeautiful moments from Essence Festival in New Orleans. We got the chance to chat all things beautiful with Essence Fest celebs, plus get a few beauty makeovers and touch ups of our own from the fabulous beauty baronesses from the My Black Is Beautiful team.
Digital Sorority talks being #AllTogetherBeautiful in the MBIB Social Newsroom.
Kela Walker of KelasKloset.com cracking up inside the MBIB Social Newsroom
It’s only befitting that I got the chance to sit down with celebrity choreographer – Lauriann Gibson and discuss her favorite My Black Is Beautiful moments, why she partnered with MBIB and who she finds inspiration from. (Check out the video HERE.) We also chatted about my impromptu dance session where your’s truly had a dance party solo! *LOL*
Essence Fest may be over, but you can still enjoy the celebration by reliving all the fun at the My Black is Beautiful booth and check out the amazing makeovers, live music, celebrity meet-and-greets, and more on social media using #MBIB and #AllTogetherBeautiful. For more information about My Black is Beautiful, visit www.myblackisbeautiful.com and follow on facebook.com/MBIB, Instagram (@MBIB) and Twitter (@MBIB), using hashtags #MBIB and #AllTogetherBeautiful.
The 20th Annual ESSENCE Festival attracted a record-breaking 550,000 attendees from around the world to New Orleans this Fourth of July weekend, making it the largest attended ESSENCE Fest weekend in history. As part of its long-standing commitment to touch and improve the lives of African-American women, Procter & Gamble (P&G) is proud to be a title sponsor of the 2014 ESSENCE Festival for the seventh straight year. This year, P&G’s My Black is Beautiful inspired women to celebrate and share their “Beauty In Action” during the 2014 ESSENCE Festival and beyond by providing signature experiences with its partner brands, CoverGirl® Queen Collection, Pantene®, Clairol® Professional, Olay®, Gain®, Bounty®, Charmin® and Puffs®.
During the day, the My Black is Beautiful booth was the epicenter of excitement as men and women enjoyed fun makeovers, live music, celebrity meet-and-greets with The Braxtons, Mali Music, Lisa Nichols plus many more. Guests also got to meet the six newly crowned 2014 “MBIB” Ambassadors who were on hand throughout the weekend to motivate, excite and galvanize attendees to affect positive change in their local community.
The My Black Is Beautiful – Beauty in Action dinner was a powerful evening of music, inspiration and conversation. Led by empowerment leader Lisa Nichols and WE TV stars – The Braxtons, guests were encouraged to change the way we view and discuss beauty to our family, peers, sisters and future generations. Mali Music performed “Beautiful” off of his latest project “Mali Is…” and guests left charged to celebrate their “Beauty In Action” each and everyday.
For more information about My Black is Beautiful, visit www.myblackisbeautiful.com and follow the conversation on facebook.com/MBIB, Instagram (@MBIB) and Twitter (@MBIB), using hashtags #MBIB and #BIAJourney.
photos by Chris Mitchell / CME 3000 / DivasandDorks
Imagine a future where all women owned the power of their beauty. Self Love. Self Esteem. It sounds rather simple right? But with the recent rise in conversation surrounding the emotional and psychological state that develops in children and teens surrounding the lack of self love and low self esteem, it’s about time that these conversations are brought to the forefront and Proctor & Gamble’s My Black Is Beautiful latest project does just that.
Originally aired Friday, July 5th on BET – the “Imagine A Future” documentary shared Janet Goldsboro’s story of self-acceptance and self-discovery as she travels from Delaware to South Africa. During Essence Festival Weekend, My Black Is Beautiful hosted a wonderful collection of women and press to the screening premier in New Orleans, LA. Hosted by Tatyana Ali with appearances by Tai Beauchamp, Beverly Bond and more – the evening ignited the spark of conversation which also included public screenings throughout Essence Music Festival and more!
“As a long-standing ESSENCE Festival sponsor, My Black Is Beautiful is committed to providing interactive consumer experiences making us a fan favorite year after year and we are excited to expand our presence through a strategic partnership with Walmart,” said Grace Janes, Brand Manager, My Black Is Beautiful. “This year, we are also happy to bring our first-ever documentary, Imagine a Future, directly to our extended family in New Orleans – where Imagine a Future all started.”
Join MBIB in changing the conversation so every black girl believes her black is beautiful by visiting myblackisbeautiful.com, facebook.com/MBIB, or on Twitter, @MBIB. Consumers will soon be able to download an Imagine a Future discussion guide that will provide insightful information to fuel conversations and engagement. So gather your sisters, daughters and friends and discover the thought-provoking documentary “Imagine A Future” in its entirety below.