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Posts Tagged ‘Marketing’

London Fashion Week: Burberry + iPhone 5s Slow Motion = AWESOMENESS

September 17th, 2013 by Christen

iPhone 5s slow motion

Looking for your iPhone 5s sneek peek?  You don't have to look any further than via Burberry on your favorite social media feed.  London Fashion Week is in full swing and London fashion powerhouse Burberry took to their Instagram feed to highlight the iPhone 5s camera capabilities to thousands of it's fashion house fans.

  If you've ever been curious about the new iPhone 5S slow-motion mode, just check out Burberry's Instagram feed. Apple lent the British fashion house the device to capture its pastel-colored Spring/Summer 2014 collection show as part of a cross-promotional partnership.  The full show of the Burberry Prorsum Womenswear S/S14 show appeared on Burberry's YouTube page on Tuesday. Apple announced the collaboration last week, noting that behind-the-scenes footage, product details, and preparation footage would accompany shots of the London runway show.  The 15-second video received more than 20,000 Instagram likes in one day.  Take a peek at the new iPhone 5S slow-motion feature video below.  
The iPhone 5s features the same 8-megapixel resolution of its predecessor, but Apple has given the device a slightly larger sensor in order to improve imaging in low-light conditions. It also has a reworked five-element lens wit ha larger f/2.2 aperture. Apple also swapped out the single flash featured on the iPhone 5 for a dual LED flash unit called "True Tone," which should help keep flash-aided images from looking washed out. On the video end, the iPhone 5s also has a 120-frames-per-second slow-motion video mode and precision autofocus matrix metering. "This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,” said Burberry CEP Christopher Bailey. “We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.”  With fashion & technology companies teaming up everyday, this trend is bound to grow bigger and better each year.  Who are you looking forward to seeing collaborate next?
iPhone 5s slow motion
iPhone 5s slow motion
iPhone 5s slow motion
via Burberry / Mashable

Are You Tech Fan Wedged In A World Apple iPhones, iPads and MacBooks?

October 22nd, 2012 by Christen If I've said it once, I've said it many times before.  Apple has single-handedly become a successful company because of it's lifestyle appeal to tech - not because of superior products. As a matter of fact, you may notice more of it's competitors taking a few cues from the widely successful company but appealing to the novice and sometimes tech snobbish users of today.  Have you ever asked yourself if Apple users really think differently?  Or have they been brainwashed instead?  Apple fanboys and fangirls everywhere have jumped at each and every new product released by Apple, not because of it's superiority in the marketplace but simply because it's manufactured by Apple.   Discover if you're an "Apple hater" or just plain immune to psychological lifestyle marketing.  This infographic gets to the bottom of why people buy Apple products, and what keeps them from buying them. And it shows how they feel about those products once they’ve bought them.  If you’re having trouble understanding this unusual infographic, here’s a quick guide: On the left side are those who haven’t bought Apple products, and on the right are those who have been enveloped in Apple’s alleged reality distortion field.    

Are you an Apple Super Fan?  Do you believe Apple's success has been simply because of the reality distortion?

Which side do you fall on?


Rolling Out Magazine features

February 20th, 2012 by Christen Recently, I was interviewed by Rolling Out Magazine to share the secret behind's rapid growth & expansion within such a short period time.  Sharing some of the principles and sales tips that I learned within my media marketing experience - and examples on how I apply them to the business of blogging was a joy that I'll never forget.  

  Learn about my strategies used to secure brand partnerships, how I manage the balance of journalistic integrity vs advertising and more in the article.  Read More on



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