With fashion trends coming and going, it’s beyond easy to spend an entire paycheck trying to keep up with the latest stylish trends. Fortunately for us, Kmart has been keeping up with the season’s hottest trends while keeping your budget in mind.
This week, VH1 reality personality of “LaLa’s Full Court Life” – LaLa Anthony was spotted by The Fashion Bomb sporting a trendy, yet surprisingly wallet-friendly outfit. The former MTV VJ wore her favorite Christian Louboutin Summerissima Sandals and a $17.50 Kmart Attention Tunnel Belt Dress while on a media run this week.
This women’s dress from Attention has a bold geometric pattern, flirty flutter sleeves and a trendy tunnel belt for a fashionable look that’s retro and contemporary all at the same time, and sophisticated and fun all in one. We originally spotted this trend of fashionable looks from KMart earlier this year. Now with the fashionistas embracing these fashionable looks, it’s only a matter of time until the rest of the world realizes what we knew all along… “Money Can’t Buy Style!
…But it can buy you some of this Spring’s hottest trends at the coolest prices EVAH!!
Check out a few of our favorite Kmart styles for this Spring…
(many of which are currently on sale at Kmart.com)…
#FASHIONWEEKPROBLEMS???? Kmart to the Rescue
Fashion Week is one of my favorite events in New York. It’s the time where we are able to dress up in our favorite look, prep our flawless hair and make up, and break out our highest heels only to drool over the new Fashion trends as they come down the runway. NY Fashion Week is one of the busiest weeks for D&D and many other fashionistas. Its every girl’s dream, but in a drop of a dime, it could be your worst nightmare because of a wardrobe malfunction. That is why Kmart has come to the rescue and teamed up with the T Shirt line SOPHMORE and twitter as the official Concierge for all of our fashion mishaps. On Thursday, Kmart hosted an event to kick things off of bringing awareness to all of our fashion woes…in addition…I was able to preview some of their designers new looks, set to hit the racks this week. There were so many fun pieces and the price point was too good to be true. Nothing was over 30 bucks! Check out a few of my favorite pieces.
To shop now, go to www.kmart.com. Also, for more information on the partnership with Sophmore and Kmart Concierge follow @KmartFashion on Twitter.
This fall 2011, Kmart will debut an unexpected advertising campaign, titled “Money Can’t Buy Style,” — aimed at empowering customers to embrace their individualism when approaching fashion. Rather than focusing on brand names or even trends, the ads will emphasize self-expression in fashion by featuring real people in Kmart looks they’ve created themselves.
Money Can’t Buy You Style – Behind The Scenes…
Personally, I’m a fan of this concept, DivasandDorks.com has been sharing for months many of the stylish options that Kmart offers for those budget-friendly fashionistas. (Personally, I own two rompers short/long that have become summer staples in my closet). Kmart invites people to “show us what you got” and will include 20 real people in a variety of pieces from the fall 2011 Kmart collections, selected and styled by each individual. The Kmart team spent three weeks hitting the streets across the country to find real people who reveled in their individual style and brought it to life in incredibly unique ways. Personality, creativity and confidence are key to style: the new stars of the campaign definitely have all three.
In addition to highlighting the true style of everyday people and the attainability of great fashion, the campaign is designed to convey the insignificance of money in making a statement. With new brands and a new approach to style, Kmart hopes its accessible fashion environment will also excite the senses and inspire unique, personal style through mixing and matching.
So there you have it folks, why spend thousands of dollars to highlight someone else’s definition of style when you can create your own, with Kmart.
On Saturday June 18, 2011, one of Full Figured Fashion Week’s leading sponsors, Kmart hosted a delightful Bloggers Brunch at the Marriot Marquis Hotel located in Time Square New York to reveal their new Plus Size Line, LYS (Love Your Style, Love Your Size). As I slowly approached the Conference Room , my nose caught a whiff of the delicious food prepared for us, and from that I knew there were great things in store for us to experience; and boy was I right! It is no secret that I love to buy fun and flirty looks for the summer at an extremely low price and although I expected for Kmart to present us with some low priced looks, I did not expect it to be a bit fun nor flirty. To my surprise, Kmart not only delivered a variety of looks from maxi dresses to rompers, but they were fun, trendy and Young looks perfect for the summer! My favorite pieces were the printed maxi dresses (great for a Saturday shopping day with the girls) and the chic rompers (perfect for a night on the town). The new LYS collection is located at selected K Mart stores and at www.kmartfashion.com with a size range of 1x-3x and price range at $14.99-$39.99.
LYS Print Romper only $17.49 (Also Available in Blue)
LYS Woodbead Maxi Dress only $17.49
LYS Cut Out Back Dress only $17.49 (Also available in Coffee)
* WIN * WIN * WIN *
How would you like to win a $25 gift card to complete your stylish summer looks from KMart?
How To Enter: Describe in the comment section below, “The One Summer Fashion Staple that I Can’t LIVE Without”…and you could WIN! It’s easy as 1-2-3: 1. Comment below. 2. Follow DivasandDorks on Twitter and Facebook. 3. Share the contest with your friends! Winner will be randomly selected online by Random.org on 6/28/11 and notified via email. The selected winner will have 72 hours to claim their prize & if not claimed, a new winner will be selected. GOOD LUCK!
D&D Christen in KMart Romper Jumpsuit $12.49
Guess who’s at your fashion beck & call? KMART!
A select number of New York Fashion Week attendees, including yours truly and other “influencers,” will be getting a little extra attention this week, courtesy of Kmart.
The mass retailer has equipped a number of them with a “survival kit” containing an assortment of small essentials, including lip balm, breath mints and stockings, to help them make it through the week. Should kit recipients need a refill of any of these items — or if they should need, for example, stain remover or a compact sewing kit — they can simply send a request to@KmartFashion over Twitter, select menu items using the #KmartConcierge hashtag and direct message their location details for hand delivery.
The service is available between 9 a.m. and 9 p.m. through next Thursday.
It’s a clever initiative — and the first the retailer has launched during Fashion Week. Many a Twitter user will be avidly following the tweets of New York Fashion Week attendees, and Kmart hopes that the #KmartConcierge will be intriguing enough for followers to click through to learn more.