If you’re anything like me, chances are you’ve tuned the treble and bass levels in your car once and never touched them again. There’s probably truth in the fact that you’ve become so accustomed to your normal audio experience that you’ve been listening to your music all wrong! Well, there’s a better way to listen, and Ford and HARMAN wants to upgrade your in car listening experience.
Ford’s new B&O Play sound re-defines the car audio experience with a fine tuned system curated by a team of listening experts. These aren’t your everyday listeners either, each listening expert has hours of training to identify and help create the highest audio quality available. A few weeks ago, I got the opportunity to experience what training entails and check out the science behind the sound of the all new 2018 EcoSport SUV and 2018 Expedition SUV.
Listeners are carefully selected for each vehicle evaluation based on age, sex, ethnicity and height. They first experience sound in a special reference room – an acoustically isolated space outfitted to sound like a living room. ?During each vehicle’s tuning session, listeners first reference a selection of seven 30-second pieces of music of all different genres.
Throughout a full five-minute loop, the listener concentrates on audio elements like high- frequency presence, midrange, bass, image location and reproduction of musical instruments, tonal qualities of male and female voices and many other factors.
Sound from an untuned system appears jumbled and echoes from everywhere.
When they’re done, they move immediately to the testing garage and into a development vehicle. They carefully listen to the same music and proceed to score the vehicle’s audio system according to their listening and testing training. In addition to listening simply to make sure the system reproduces sounds brilliantly, they also listen for any buzzing, vibrations or distortion from the interior components and share that feedback with vehicle engineers.
Sound from an tuned system amplifies in a clear, concise intentional direction.
Every time a new software update is released, the system is evaluated and improved until objectives are met – a rich, transformative listening experience for which B&O PLAY is known. Precision speaker placement and calibration also play a role to ensure optimal sound is maintained in the cabin, no matter the driving conditions or seating position.
Ford engineers work with B&O PLAY to focus on putting together a high-performance system, including focusing on proprietary sound quality and tuning technologies to deliver a listening experience that is dynamic, engaging and elevates every drive. You can discover your elevated sound experience in the new Ford Expedition and and Ecosport Titanium at Ford dealerships this fall.
About B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary product aimed at design- conscious urbanites with an active lifestyle. The B&O PLAY portfolio is made up of products, that are intuitive to use and easy to integrate into your daily life in order to make beautiful music at home or on the move. B&O PLAY sound is translated to the car cabin by the automotive audio experts at HARMAN. For further information regarding B&O PLAY and Ford, visit www.beoplay.com/Ford
Team BMWi x Harman/Kardon paired up for a history-making partnership highlighting sustainable mobility and the sound of the future during the first ever FiA Formula E NYC ePrix in Brooklyn.
The Harman/Kardon partnership with BMWi sponsors the MS Amlin Andretti Race Team in the global racing event. While NYC has hosted a variant of race-related auto events in the past, this weekend was the first time that a Formula E race has come to the Big Apple. Well-known globally for premium sound experience and a sophisticated aesthetic, Harman Kardon perfectly matched the BMWi and FiA Formula E appealing flair of sights and sounds from NYC’s Brooklyn Terminal.
During this weekend’s exclusive NYC ePrix experience, I got the chance to go behind the scenes from the MS Amlin Andretti Race Team and get a closer look at the technology and sound behind Formula E racing. I learned the lengths drivers and their teams go through to vigorously prepare their engine, tires and more for the race.
During race day, I got the chance to experience the BMWi x Harman/Kardon partnership in perfect harmony with speed and sound. There’s nothing quite like a race track hot lap, but when you’re in a BMWi8, it becomes a next level experience.
We reached speeds up to 110+ MPH and it was exhilarating! Pair uncompromised speed and style with a superior sound system and you realize why the BMWi x Harman/Kardon team was a match made in heaven. harman/kardon doesn’t just create amazing in-home and headphone audio products, it’s driving the sound of the future in the automotive industry with sustainable audio products. To support the move towards a greener, more sustainable future, it’s developed audio components that are more energy efficient and consume less power, all while giving the listener incredible sound.
The Harman/Kardon is an audio experience you have to hear to believe and luckily they’re closer to you than you think. Check out harmankardon.com/automotive to discover more behind the brand that’s changing the way we listen and driving the sound of the future, today.
Celebrating a colorful 50 Years of stylish technology in Las Vegas.
This year the 50th Annual Consumer Electronics Show in Las Vegas highlighted the brightest and best in all things tech. HARMAN received nine 2017 CES Innovation Awards for breakthrough innovations like the JBL Everest Elite SDK, JBL BassPro Go, JBL Flip 4, and Infinity BassLink DC. The HARMAN brands continue to drive exceptional listening experiences everywhere. Audiophiles want connected and personalized products in the car, at home or in the office. Check out a peek into how HARMAN wants to upgrade your listening experience in your home, car and beyond below!
Smart Listening At Home or Office
Whether its listening to your favorite podcasts or music streaming service at home or in the office, JBL has you covered! What if you could take the powerful booming bass from your car into your home or next outdoor party (*grabs party shoes*)? Imagine a hybrid automobile subwoofer and portable speaker, this versatile speaker system that delivers JBL’s Signature Sound anywhere on-the-go. Say hello to the JBL BassPro Go!
When docked inside the vehicle’s trunk, the JBL BassPro Go adds powerful bass to the existing car audio system, delivering sound performance equivalent to a traditional aftermarket subwoofer system. The JBL BassPro Go also operates as a portable Bluetooth speaker when undocked from the vehicle. The speaker is designed to deliver big concert sound to outlast any tailgate or party with its 15 hours of play time. Users can connect up to 3 mobile devices and take turns playing DJ when it’s detached from the mount. The JBL BassPro Go also features JBL Connect+ technology that can wirelessly link multiple JBL Connect-enabled speakers together to amplify the listening experience. The JBL BassPro Go will be available for purchase for $599.95 at JBL.com and select JBL retailers Summer 2017.
The award winning JBL Flip 4 is the perfect listening companion to make life on the go more fun than ever before. Wirelessly connect up to two smartphones or tablets to the speaker and take turns playing impressive stereo sound. Built-in 3000mAh rechargeable Li-ion battery supports up to 12-hours of playtime. Take crystal clear calls from your speaker with the touch of a button thanks to the noise and echo-cancelling speakerphone. Build your own party by connecting more than 100 JBL Connect+ enabled speakers together to amplify the listening experience. Available in 6 vibrant colors & prints including: Black, White, Teal, Gray, Red and Blue, the JBL Flip 4 will be available on JBL.com and select retailers for $99.95 starting spring 2017. (Can’t wait? Get your hands on the JBL Flip 3 for a lot less here.)
HARMAN Voyager Next In Car Experience
With so many car sharing options on the road, Millennials aren’t so quick to spend a lot of money for their first car. HARMAN believes that you don’t have to sacrifice technology and sound for an affordable new car. Moving beyond traditional audio to capture a fully integrated entertainment experience, Voyager Next adds customizable in-vehicle lighting along with connectivity and control of compatible in-home and portable devices.
The HARMAN Display Audio provides an embedded, connected head-unit that brings the best of your smartphone experiences seamlessly into the car through the tech, navigation and other capabilities you already know and love. Instantly connect using Apple CarPlay, Google AndroidAuto, Baidu CarLife and SmartDeviceLink; giving you several ways to connect any smartphone to the car regardless of make or OS. HARMAN Voyager Next completely redefines traditional car connectivity, making it available and affordable for all.
No matter if it’s in the car, office or your next impromptu house party or outdoor picnic, HARMAN and JBL has the ultimate sound quality experience to enhance your favorite moments audio from day to night. For more on HARMAN and JBL products visit harman.com.