You can’t mention then 20th Anniversary ESSENCE Festival without mentioning Ford Motor Company. The automaker took over New Orleans throughout the entire ESSENCE Fest weekend!
As the automotive-exclusive sponsor for the sixth-consecutive year, Ford activated on-site at the Earnest N. Memorial Convention Center providing fun giveaways including the chance to win the keys to the all-new 2015 Ford Mustang in addition to continuing its support of breast cancer awareness within the community.
As a premiere sponsor of the weekend, Ford partnered with SiriusXM Satellite radio for a live broadcast with celebrities all weekend long. Ford also took R&B Songstress Sevyn Streeter on a road to ESSENCE Fest journey celebrating her birthday weekend with dinner and a live streamed power-packed performance from the ESSENCE Festival Ford Superlounge.
If that wasn’t enough, Ford’s philanthropic arm was in full swing donating $20,000 to ESSENCE Communications for local community use, a million-dollar donation to the African American Smithsonian Museum in Washington DC and a 2015 Ford Mustang giveaway to an ESSENCE Fest attendee.
This past weekend, I got the chance to get behind the wheel of the 2014 Ford Mustang in New Orleans, check out my ride and drive experience below.
Discover more of how Ford celebrates ESSENCE Festival all weekend long below…
photos by Chris Mitchell / CME 3000 / DivasandDorks
Summer music festival season is in full swing! Your favorite artist tour schedules have been announced and after a horrid winter, you’re ready to make this the best outdoor summer ever! I’ve kicked off my summer festival experience in a way unlike I have ever done before camping out a few weeks ago at Firefly Music Festival, but nothing compares to the excitement and anticipation for the 20th Anniversary of the Essence Music Festival (currently known as Essence Fest 2014).
GUESS WHO’S HEADED BACK TO THE BIG EASY?”
Thanks to the official Essence Fest 2014 sponsors McDonald’s, Procter & Gamble, Verizon Wireless and Ford, I’ve been invited to get an inside look and exclusive experience of this historical summer event and I’ll be taking you along for the ride! Stay tuned to DivasandDorks.com, DivasDriveInHeels.com for exclusive celebrity interviews, concert performances and more ALL WEEKEND LONG!
From insider beauty secrets for summer from beauty guru Sam Fine, to talking powerful networking with Verizon and Morris Chesnut (I’ll even get some time with the electric lady herself, Janelle Monae to talk Cover Girl status & opening for his purple majesty – Prince!) For all things Essence Fest related, follow the fun online via #EssenceFest and click back here often for updated photos, videos and posts all weekend long!
ford essence music festival
During one of the biggest weekend’s in New Orleans, Ford Returns to 2013 ESSENCE Festival in New Orleans for fifth consecutive year as the exclusive participating automotive brand. “The ESSENCE Festival occupies a special place in the hearts of African Americans and particularly African American women,” said Shawn Thompson, manager, Ford multicultural marketing. “This relationship continues to allow Ford to go further as a company when it comes to not only our products but also our communities.
ford essence music festival
ford essence music festival
On Friday, for the second year in a row, the brand is activated what it calls “Pink Friday” in an effort to raise awareness around breast cancer and the importance of early detection. Discover how Ford Warriors in Pink is donating its efforts and funds in the battle against breast cancer at DivasDriveInHeels.com.
ford essence music festival
2013 marks Ford’s 19th year of support in the fight against breast cancer. To date, Ford has donated more than $115 million to the breast cancer cause. The Ford Warriors in Pink line of apparel and accessories is available exclusively on www.fordcares.com.
Trying to lower your utility bill? Maybe it’s time you talked to a motor company – Ford says they want to save you money, reduce energy consumption and save the planet. Ford Motor Company announced a strategic collaboration that will demonstrate how a typical American family can significantly reduce their electricity bills and CO2 footprint by integrating home appliance technology with a plug-in vehicle to achieve an energy-efficient lifestyle.
Ford launches MyEnergi Lifestyle® collaboration to show how a typical American family can significantly reduce their electricity bills and CO2 footprint by integrating today’s home appliance and plug-in vehicle technology.
- Georgia Institute of Technology computer model predicts a 60 percent reduction in energy costs and savings of more than 9,000 kg of CO2 (55 percent reduction) from a single home when changes from a MyEnergi Lifestyle product are incorporated; if every home in the U.S. were to implement these energy-saving technologies, it would be the equivalent of taking all the homes in California, New York and Texas off the power grid (32 million homes)
In order to create a real-world model, MyEnergi Lifestyle is planning to launch a contest awarding one lucky family an energy efficient home makeover. Details on the promotion haven’t been announced yet, but winners would presumably be outfit with enough technology to recreate the Georgia Institute of Technology’s model on a real power bill. We’ll share more details on how your family can win soon. But for now, check out the #FordCES hashtag and more Ford CES news here.
Ford and its business associates will highlight MyEnergi Lifestyle technologies and detailed modeling results at the 2013 International CES in Las Vegas, Jan. 8-12
The All New 2013 Ford Fusion has been given a new spotlight on the road as the star in the new “The Rose that Grew from Concrete” ad campaign. Unveiled today, “A Rose” …inspired by Tupac Shakur’s, “The Rose that Grew from Concrete.” campaign features the stunning midsize sedan that offers a distinct style and functional design that Ford lovers has learned to love.
The campaign, called “A Rose,” debuts today and includes a TV advertisement in which consumers witness members of a Ford product team creating a breakthrough product by chiseling a large block of concrete into the all-new midsize sedan. The ad, which features Andre Royo from HBO’s “The Wire,” includes a voiceover reciting the late Tupac Shakur’s poem, “The Rose That Grew from Concrete.” “The all-new Ford Fusion is such a breakthrough vehicle for Ford,” said Shawn Thompson, Ford manager, Multicultural Marketing. “The late Tupac Shakur’s poem, “The Rose That Grew from Concrete,” is the perfect description for the way the new Fusion’s design came to be. As it’s described in the words of the poem, the Fusion is a clear testimony of what we can do if we keep our dreams.
“This campaign breaks completely away from anything we’ve done in the past to introduce consumers to a new vehicle utilizing a poem by one of hip hop’s most celebrated artists,” Thompson added. “This campaign, like the poem, has an inspiring message at its core.”
The fully integrated campaign also includes radio and print ads in addition to a digital execution featuring a series of Web videos that will live on www.ford.com/brandnew. The videos feature interviews with some of the team members behind the design of the all-new vehicle. The Web videos can be found on the Ford Fusion YouTube channel and Ford Fusion Facebook page beginning today. The question is, will we see a new Tupac hologram sighting at Ford dealership near you? Check out the new commercial spot and let us know what you think below…
Looking for more tech savvy car news? Something BIG is coming… a unique automotive website for women, by women…Stay tuned…
As you’ve noticed, we can’t help but enjoy seeing Rihanna photograph out an about, long hair, short hair – we don’t care – cause these days it’s all about her style & fashion. The Barbados diva was spotted in these Tom Ford Over the Knee Anaconda Boots.
The Italian made shoe are genuine anaconda, a pointed toe she leading up to a 24 inch shaft with a dipped back at the top! The inside is lined with Leather an a leather sole is also featured on the shoe. All of this is resting on a 4 1/4″ inch stiletto heel with golden tip.
Rihanna is known for her fashion forward looks which is why we love this outfit with these Tom Ford Heels! A very edgy and exotic look with a tomboy edge. Now these particular shoe may be a bit much for some of you divas however an over the knee boots are a great option to rock in the fall if your not ready to part with your mini summer pieces just yet! If your going to add some over the knee boots to your wardrobe for a day time look, take some notes from Rihanna and go for separates, making sure the top is a little more casual and relaxed, a like a Crew neck sweater or a T- shirt pared with cardigan, fusing a daytime everyday outfit with a night time evening shoes.
Ladies are you feeling this look by Rihanna? How would you rock over the knee boots, or would you even add them to your closet? Sound off below!
Images Courtesy: Fashion Bomb Daily
If you’re looking for the genuine New Orleans experience, look no further. Earlier this summer, I got the chance to explore the city, alongside Nate from WorldWideNate.com to get a bona fide experience of what New Orleans, Louisiana truly has to offer. As a native (of sorts), my lineage has roots in the Crescent city, however my experience is limited as I’ve only been to New Orleans once before at the age of 9. Thanks to the Ford Escape – I got the chance to escape to New Orleans and experience the rich history, delicious food & a certain je ne sais quoi – that’s authentic, only in New Orleans. Check out the final installment of ‘Escape To New Orleans’ airing on Essence.com this week – below.
If you’re looking for the genuine New Orleans experience, look no further. Earlier this summer, I got the chance to explore the city, alongside Nate from WorldWideNate.com to get a bona fide experience of what New Orleans, Louisiana truly has to offer. As a native (of sorts), my lineage has roots in the Crescent city, however my experience is limited as I’ve only been to New Orleans once before at the age of 9. Thanks to the Ford Escape – I got the chance to escape to New Orleans and experience the rich history, delicious food & a certain je ne sais quoi – that’s authentic, only in New Orleans. Check out the third installment of ‘Escape To New Orleans’ airing on Essence.com this week – below.
Missing all the fun, excitement, music & entertainment of Essence Music Festival? Don’t worry. Escape To New Orleans episode 2 is here! Recently, I got the chance to explore the city, alongside Nate from WorldWideNate.com to get a bona fide experience of what New Orleans, Louisiana truly has to offer. Thanks to the Ford Escape – I got the chance to escape to New Orleans and experience the rich history, delicious food & a certain je ne sais quoi – that’s authentic, only in New Orleans. From the Pralene Connection to the French Market and the haute nightlift of Frenchmen street - Check out the second of four webisodes airing on Essence.com this week – below.
As a fan of fly, fancy & sophisticated vehicles on the road – I have a bit of a admiration that goes a little “further” than the Ford you may know and love. Recently, I got the opportunity to experience Ford’s multicultural marketing at work — from the red carpet to community events with the Essence Music Festival. While each experience was unique, they both focused on the same type of consumer, the hard working, get-it-done, Divas Drive In Heels type of gal. From my experiences driving the 2013 Ford Taurus & Ford Escape in New Orleans to checking out the sleek & sophisticated 2013 Ford Fusion in Los Angeles – these aren’t your grandpappy’s Fords. Check out what some of your favorite celebrities had to say about the new look of Ford & the 2013 Ford Escape Giveaway on BET below…
The Brand New 2013 Escape hosts the Red Carpet Pre-Show at the BET Awards. Don’t miss this year’s celebrity arrivals and fashion. Watch it here!
I’ve had so much fun experiencing the new lines of Fords coming to a showroom near you soon. Stay tuned for the Divas Drive In Heels: Ford Edition series where we’ll put each vehicle to the test & let you know which one is best for you!