Sound from an untuned system appears jumbled and echoes from everywhere.When they’re done, they move immediately to the testing garage and into a development vehicle. They carefully listen to the same music and proceed to score the vehicle’s audio system according to their listening and testing training. In addition to listening simply to make sure the system reproduces sounds brilliantly, they also listen for any buzzing, vibrations or distortion from the interior components and share that feedback with vehicle engineers.
Sound from an tuned system amplifies in a clear, concise intentional direction.Every time a new software update is released, the system is evaluated and improved until objectives are met – a rich, transformative listening experience for which B&O PLAY is known. Precision speaker placement and calibration also play a role to ensure optimal sound is maintained in the cabin, no matter the driving conditions or seating position. Ford engineers work with B&O PLAY to focus on putting together a high-performance system, including focusing on proprietary sound quality and tuning technologies to deliver a listening experience that is dynamic, engaging and elevates every drive. You can discover your elevated sound experience in the new Ford Expedition and and Ecosport Titanium at Ford dealerships this fall.
Kenny Lattimore serenades the Ford fans during Sirius XM interview with Heart & Soul.
Ford ConversationsIn celebration of and pushing entrepreneurs to “Go Further” in business and finances, Ford hosted panel discussions featuring need to know tips from new media trailblazers. I partnered with Tiffany Aliche of The Budgetnista to tackle the conversation of “Financial Preparedness” and getting your money right for business and beyond.
Christen of DivasandDorks, Tiffany Aliche of The Budgetnista and Comedienne Loni Love.Moderated by Loni Love (The Real), we discussed tips on how to budget for the entrepreneurial leap and the importance of owning your credit blueprint. The forum was not only insightful and informative for guests, I learned applicable tips first hand from The Budgetnista and even shared super easy hacks to jumpstart and automate your money saving dreams starting today. (#AutoMakeThatMoney - more details coming soon.)
Ford Family FunFor most, Essence Festival is an annual family reunion and the Ford experience is the epicenter of games, giveaways and family fun. It's a great place for celebrity sightings and entertainment. Ford fans got a special surprise when renown relationship life coach and Ford Spokesperson Tony Gaskins explored the latest Ford vehicles on display. He posed for selfies and answered questions from fans and even checked out the all new 2017 Ford Fusion display. (Are you unstoppable? Check out an interview with Tony Gaskins here.)
Relationship expert Tony Gaskins poses with fans at Ford Essence Festival experience.My Ford family kept the family reunion fun kept it moving all weekend long. Whether you're running into old friends from high school or hometowns or getting reacquainted with new friends, the Ford booth was the epicenter and the Essence Festival experience. It was the perfect spot to reconviene after performances or meeting point to gather before heading out for New Orleans fun. Personally, it was a great chance for me to catch up with my dad and show him what this year's Ford/Essence Festival partnership entailed. (Plus reconnecting in a city that defines our family name is always a huge WIN). Of course, it was only right that we chronicled the moment with plenty of selfies and entered for a chance to win cool prizes like Fitbit fitness trackers, HD cameras and more. (Did I forget to mention that I won this cool HD sticky cam?) One of the many things I appreciate about Ford is that they fuse a variety of experiences that empower guests of all ages and backgrounds at Essence Fest. From entrepreneurs to retirees and everyone in between aren’t only entertained, but they’re empowered with tools that can impact their families, communities, businesses and more. In addition to Ford’s Warriors in Pink initiative raising money and awareness for cancer research, Ford awarded lucky Essence Fest fans a chance to win the all new 2017 Ford Fusion! @DivasandDorks using the hashtag #MyFordFam Want to learn more about my spectacular drive in the 2017 Ford Fusion? Discover what drives the festival fun on the Road To Essence Fest! Looking for pricing? Or details on how to schedule a 2017 Ford Fusion test drive of your own? Discover the all new 2017 Ford Fusion Energi Titanium edition online at Ford.com and get social on Facebook, Twitter and Instagram today!
Fashion MomentIf I had to narrow my summer style obsession down to one piece, it would definitely have to be the jumpsuit. It's super-easy to wear, stylish and can practically be worn everywhere. Since I'm a tall girl, it's sometimes challenging to find stylish jumpsuits that look good, feel good and fit good too! After searching all over, you can't imagine where I've found my favorite jumpsuits, including this blue cutout number below... After searching online and in stores, I finally found this beautifully fitting jumper from H&M. Offering just the right amount of style and sass, this jumpsuit is lined with small waist length cutouts and a sleek back zipper that can be office appropriate with a cardigan or street-chic appropriate worn as shown.
Blue Jumpsuit | HM.com | $59.99
Foodie MomentFord hosted a wonderful media dinner during ESSENCE Fest at Little Gem Saloon. The Little Gem Saloon is a historic restaurant and live music venue that dates back to 1904. The Little Gem Saloon offers a new century twist on a historic space that first introduced New Orleans’ jazz to the world. Located in the historic 400 block of South Rampart Street, the Little Gem Saloon is just steps the French Quarter and all the authentic and historic sights that New Orleans has to offer. Perfect for foodies of all ages, The Little Gem Saloon offers a dining experience unlike any other in New Orleans. The Little Gem Saloon offers lunch, dinner and a true-to-its-roots Sunday jazz brunch, upstairs and downstairs bars with outside balcony seating, and live entertainment five days a week. During the Ford media dinner, guests indulged in southern soul food while mingling and enjoying the cool sounds of songstress Audra Day.
Smoked St. Louis cut ribs with a creole twist was #DivasAndForksAPPROVED
No NOLA meal is complete without Louisiana Gulf shrimp & southern style biscuits
New Orleans MomentsThe media dinner, hosted by Ford's Manager of Multicultural Marketing, Shawn Thompson introduced guests to singing sensation Audra Day - pairing awesome music food and entertainment all in one exciting night.
Photo credit: Chris Mitchell/Ty AlexanderI truly enjoyed celebrating Ford's commitment to educating and empowering NOLA communities via breast cancer awareness and more at ESSENCE Festival. Check out how Ford continues to celebrate Essence Festival fans this year as the official automotive sponsor of the 21st Annual ESSENCE Festival in New Orleans here.
As the automotive-exclusive sponsor for the sixth-consecutive year, Ford activated on-site at the Earnest N. Memorial Convention Center providing fun giveaways including the chance to win the keys to the all-new 2015 Ford Mustang in addition to continuing its support of breast cancer awareness within the community. As a premiere sponsor of the weekend, Ford partnered with SiriusXM Satellite radio for a live broadcast with celebrities all weekend long. Ford also took R&B Songstress Sevyn Streeter on a road to ESSENCE Fest journey celebrating her birthday weekend with dinner and a live streamed power-packed performance from the ESSENCE Festival Ford Superlounge.
million-dollar donation to the African American Smithsonian Museum in Washington DC and a 2015 Ford Mustang giveaway to an ESSENCE Fest attendee.
ford essence music festivalford essence music festival On Friday, for the second year in a row, the brand is activated what it calls “Pink Friday” in an effort to raise awareness around breast cancer and the importance of early detection. Discover how Ford Warriors in Pink is donating its efforts and funds in the battle against breast cancer at DivasDriveInHeels.com. ford essence music festival 2013 marks Ford’s 19th year of support in the fight against breast cancer. To date, Ford has donated more than $115 million to the breast cancer cause. The Ford Warriors in Pink line of apparel and accessories is available exclusively on www.fordcares.com.
- Georgia Institute of Technology computer model predicts a 60 percent reduction in energy costs and savings of more than 9,000 kg of CO2 (55 percent reduction) from a single home when changes from a MyEnergi Lifestyle product are incorporated; if every home in the U.S. were to implement these energy-saving technologies, it would be the equivalent of taking all the homes in California, New York and Texas off the power grid (32 million homes)
Ford and its business associates will highlight MyEnergi Lifestyle technologies and detailed modeling results at the 2013 International CES in Las Vegas, Jan. 8-12