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Posts Tagged ‘FORD’

Ford Drives Family Reunion Fun At 2016 Essence Fest in New Orleans

July 5th, 2016 by Christen

Disclaimer:  I have partnered with Ford Motor Company and have been compensated to share my Ford Fusion and Essence Festival experience.  All opinions are my own.

 

Ford Essence Festival

Must Read: Get Ready To Ride Shotgun On The Road To Essence Fest With Ford Fusion!

 

The 2016 Essence Festival has come to a close in New Orleans, ushering with it a vibrant trail of excitement to rival festivals of years past. There was no shortage of amazing performances, celebrity sightings and more.  From Oprah, TD Jakes, Puff Daddy, Maxwell, Kenny Lattimore, the cast of “Power” and more – the Big Easy was filled with big fun all weekend long. Fueled by Ford Motor Company, this year makes my fifth Essence Festival Experience and like a fine wine, it only gets better with time.

 

Ford Essence Festival

Kenny Lattimore serenades the Ford fans during Sirius XM interview with Heart & Soul.

Ford Conversations

 

Ford Essence Festival

 

In celebration of and pushing entrepreneurs to “Go Further” in business and finances, Ford hosted panel discussions featuring need to know tips from new media trailblazers.  I partnered with Tiffany Aliche of The Budgetnista to tackle the conversation of “Financial Preparedness” and getting your money right for business and beyond.

 

Ford Essence Festival

Christen of DivasandDorks, Tiffany Aliche of The Budgetnista and Comedienne Loni Love.

Moderated by Loni Love (The Real), we discussed tips on how to budget for the entrepreneurial leap and the importance of owning your credit blueprint.  The forum was not only insightful and informative for guests, I learned applicable tips first hand from The Budgetnista and even shared super easy hacks to jumpstart and automate your money saving dreams starting today. (#AutoMakeThatMoney – more details coming soon.)

 

Ford Family Fun

 

Ford Essence Fest

 

For most, Essence Festival is an annual family reunion and the Ford experience is the epicenter of games, giveaways and family fun. It’s a great place for celebrity sightings and entertainment.  Ford fans got a special surprise when renown relationship life coach and Ford Spokesperson Tony Gaskins explored the latest Ford vehicles on display. He posed for selfies and answered questions from fans and even checked out the all new 2017 Ford Fusion display. (Are you unstoppable? Check out an interview with Tony Gaskins here.)

 

Ford Tony Gaskins

Relationship expert Tony Gaskins poses with fans at Ford Essence Festival experience.

 

My Ford family kept the family reunion fun kept it moving all weekend long.  Whether you’re running into old friends from high school or hometowns or getting reacquainted with new friends, the Ford booth was the epicenter and the Essence Festival experience.  It was the perfect spot to reconviene after performances or meeting point to gather before heading out for New Orleans fun.  Personally, it was a great chance for me to catch up with my dad and show him what this year’s Ford/Essence Festival partnership entailed. (Plus reconnecting in a city that defines our family name is always a huge WIN). Of course, it was only right that we chronicled the moment with plenty of selfies and entered for a chance to win cool prizes like Fitbit fitness trackers, HD cameras and more. (Did I forget to mention that I won this cool HD sticky cam?)

 

 

Ford Essence Festival

 

One of the many things I appreciate about Ford is that they fuse a variety of experiences that empower guests of all ages and backgrounds at Essence Fest. From entrepreneurs to retirees and everyone in between aren’t only entertained, but they’re empowered with tools that can impact their families, communities, businesses and more. In addition to Ford’s Warriors in Pink initiative raising money and awareness for cancer research, Ford awarded lucky Essence Fest fans a chance to win the all new 2017 Ford Fusion!

 

Must Read: The 2017 Ford Fusion Titanium Has Set The Bar For Style And Sustainability

Ford Essence Festival

 

 

From celebrity guests to community empowerment, Ford is committed to representing for Essence Fest fans and once again I’m proud to be apart of this unforgettable experience.  Did you check out Ford at this year’s Essence Festival? What did you think?  Share your comments or tweets us at @DivasandDorks using the hashtag #MyFordFam

 

Want to learn more about my spectacular drive in the 2017 Ford Fusion? Discover what drives the festival fun on the Road To Essence Fest!  Looking for pricing? Or details on how to schedule a 2017 Ford Fusion test drive of your own?  Discover the all new 2017 Ford Fusion Energi Titanium edition online at Ford.com and get social on FacebookTwitter and Instagram today!

Get Ready To Ride Shotgun On The Road To Essence Fest With Ford Fusion!

June 28th, 2016 by Christen

Disclaimer:  I have partnered with Ford Motor Company and have been compensated to share my Ford Fusion and Essence Festival experience.  All opinions are my own.

 

There’s just something sweet and sacred about the city of New Orleans, Lousiana.  It’s been four years since I first made my way to NOLA and Ford has been there every step of the way!  Remember way back when? I partnered with the Ford Escape and Essence.com to share my discovery of authentic cuisine and Cajun fun in the 4-part “Escape to New Orleans” series.

 

essence ford fusion

 

Since then, year-after-year I’ve experienced epic ESSENCE Fest moments, performances and local NOLA faire.  From the shopping, museums and all the magical moments in between, an ESSENCE Festival experience should be on everyone’s bucket list.  It’s 2016 and we’re back again with the 2017 Ford Fusion Hybrid on the Road To Essence Fest!

 

Ford Fusion

 

There’s so much more to New Orleans than Burbon Street and Beignets!  There’s a rich history of culture that you can smell, see and taste around every corner.  Over the past years, I’ve found a deep love and appreciation for a city that I would have never known if it wasn’t for the Essence Fest experience.  Now I’m getting ready to take on my 5th year at ESSENCE Fest and I’m more excited than ever before!

Essence Festival: Escape To New Orleans

 

All this week, I’m taking you behind the wheel on an epic ESSENCE Fest journey unlike any other.  I’ll be sharing beauty and style tips for easy holiday travel, tips on navigating Essence Fest and NOLA like a pro and more – all powered by the 2017 Ford Fusion!

 

 

Ford Fusion

 

 

 

Check out my first impressions of the all new 2017 Ford Fusion Energi Titanium and see just why this hybrid sets the bar for style and sustainability!

 

 

Fashion, Foodie And Flawless NOLA Moments With Ford #FordUP

July 15th, 2015 by Christen

Christen Rochon style

 

During my recent 10-day stay in New Orleans for the 21st Annual Essence Festival – I got the chance to explore the city, culture, celebrities, home-grown entertainment and so much more! From new restaurants to hidden gem boutiques, New Orleans offered so much more than I’ve ever expected it to, even after visiting NOLA for the last five years, I’ve been pleasantly surprised by the street style, gourmet delicacies and amazing architecture found around every corner.

 

Fashion Moment

Christen Rochon style

 

If I had to narrow my summer style obsession down to one piece, it would definitely have to be the jumpsuit.  It’s  super-easy to wear, stylish and can practically be worn everywhere.  Since I’m a tall girl, it’s sometimes challenging to find stylish jumpsuits that look good, feel good and fit good too!  After searching all over, you can’t imagine where I’ve found my favorite jumpsuits, including this blue cutout number below…

 

Christen Rochon style

 

After searching online and in stores, I finally found this beautifully fitting jumper from H&M. Offering just the right amount of style and sass, this jumpsuit is lined with small waist length cutouts and a sleek back zipper that can be office appropriate with a cardigan or street-chic appropriate worn as shown.

 

Christen Rochon style

Blue Jumpsuit | HM.com | $59.99

Foodie Moment

Ford hosted a wonderful media dinner during ESSENCE Fest at Little Gem Saloon. The Little Gem Saloon is a historic restaurant and live music venue that dates back to 1904. The Little Gem Saloon offers a new century twist on a historic space that first introduced New Orleans’ jazz to the world. Located in the historic 400 block of South Rampart Street, the Little Gem Saloon is just steps the French Quarter and all the authentic and historic sights that New Orleans has to offer.

 

Christen Rochon style

 

Perfect for foodies of all ages, The Little Gem Saloon offers a dining experience unlike any other in New Orleans. The Little Gem Saloon offers lunch, dinner and a true-to-its-roots Sunday jazz brunch, upstairs and downstairs bars with outside balcony seating, and live entertainment five days a week. During the Ford media dinner, guests indulged in southern soul food while mingling and enjoying the cool sounds of songstress Audra Day.

 

Ford Essence Festival Diner

Ford Essence Festival Diner

Smoked St. Louis cut ribs with a creole twist was #DivasAndForksAPPROVED

 

Ford Essence Festival Diner

No NOLA meal is complete without Louisiana Gulf shrimp & southern style biscuits

 

New Orleans Moments

ford dinner

 

The media dinner, hosted by Ford’s Manager of Multicultural Marketing, Shawn Thompson introduced guests to singing sensation Audra Day – pairing awesome music food and entertainment all in one exciting night.

 

ford dinner

Photo credit: Chris Mitchell/Ty Alexander

 

I truly enjoyed celebrating Ford’s commitment to educating and empowering NOLA communities via breast cancer awareness and more at ESSENCE Festival.  Check out how Ford continues to celebrate Essence Festival fans this year as the official automotive sponsor of the 21st Annual ESSENCE Festival in New Orleans here.

 

Ford Celebrates Essence Fest Fans With A Fresh New Ride, Music And Fun!

 

 

Ford Celebrates ESSENCE Fest With Sevyn Streeter And Mustang Giveaway #FordUp

July 10th, 2014 by Christen

 

You can’t mention then 20th Anniversary ESSENCE Festival without mentioning Ford Motor Company.  The automaker took over New Orleans throughout the entire ESSENCE Fest weekend!

 Ford Celebrates Essence Ford Ride And Drive

 

As the automotive-exclusive sponsor for the sixth-consecutive year, Ford activated on-site at the Earnest N. Memorial Convention Center providing fun giveaways including the chance to win the keys to the all-new 2015 Ford Mustang in addition to continuing its support of breast cancer awareness within the community.

 

As a premiere sponsor of the weekend, Ford partnered with SiriusXM Satellite radio for a live broadcast with celebrities all weekend long.  Ford also took R&B Songstress Sevyn Streeter on a road to ESSENCE Fest journey celebrating her birthday weekend with dinner and a live streamed power-packed performance from the ESSENCE Festival Ford Superlounge.

 

Ford Celebrates Essence fest with Sevyn Streeter

 

MUST READ:  ESSENCE Festival:  Escape To New Orleans in the Ford Escape

 

Ford Celebrates Essence fest with Sevyn Streeter

 

MUST READ:  Escape To New Orleans in the Ford Escape:  Frenchmen Street

 

Ford Celebrates Essence fest with Sevyn Streeter dinner

Ford celebrates ESSENCE Festival with Sevyn Streeter and dinner in New Orleans.

 

If that wasn’t enough, Ford’s philanthropic arm was in full swing donating $20,000 to ESSENCE Communications for local community use, a million-dollar donation to the African American Smithsonian Museum in Washington DC and a 2015 Ford Mustang giveaway to an ESSENCE Fest attendee.

MUST READ:  Escape To New Orleans in the Ford Escape (TREME’)

 

Ford Celebrates Essence fest

Ford celebrates ESSENCE festival with a huge million dollar announcement at the SiriusXM satellite radio broadcast.

 

This past weekend, I got the chance to get behind the wheel of the 2014 Ford Mustang in New Orleans, check out my ride and drive experience below.

Ford Celebrates Essence fest with Ride and drives

 

 

Discover more of how Ford celebrates ESSENCE Festival all weekend long below…

 

photos by Chris Mitchell / CME 3000 / DivasandDorks

Get Ready For Essence Fest 20th Anniversary In New Orleans

July 3rd, 2014 by Christen

Summer music festival season is in full swing! Your favorite artist tour schedules have been announced and after a horrid winter, you’re ready to make this the best outdoor summer ever! I’ve kicked off my summer festival experience in a way unlike I have ever done before camping out a few weeks ago at Firefly Music Festival, but nothing compares to the excitement and anticipation for the 20th Anniversary of the Essence Music Festival (currently known as Essence Fest 2014). 

GUESS WHO’S HEADED BACK TO THE BIG EASY?”

Thanks to the official Essence Fest 2014 sponsors McDonald’s, Procter & Gamble, Verizon Wireless and Ford, I’ve been invited to get an inside look and exclusive experience of this historical summer event and I’ll be taking you along for the ride!  Stay tuned to DivasandDorks.com, DivasDriveInHeels.com for exclusive celebrity interviews, concert performances and more ALL WEEKEND LONG!

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From insider beauty secrets for summer from beauty guru Sam Fine, to talking powerful networking with Verizon and Morris Chesnut (I’ll even get some time with the electric lady herself, Janelle Monae to talk Cover Girl status & opening for his purple majesty – Prince!) For all things Essence Fest related, follow the fun online via #EssenceFest and click back here often for updated photos, videos and posts all weekend long!

Essence Music Festival And Ford Fight Against Breast Cancer

July 6th, 2013 by Christen

ford essence music festival

During one of the biggest weekend’s in New Orleans, Ford Returns to 2013 ESSENCE Festival in New Orleans for fifth consecutive year as the exclusive participating automotive brand.  “The ESSENCE Festival occupies a special place in the hearts of African Americans and particularly African American women,” said Shawn Thompson, manager, Ford multicultural marketing. “This relationship continues to allow Ford to go further as a company when it comes to not only our products but also our communities.

ford essence music festival

ford essence music festival

Ford is taking a new spin on breast cancer awareness support… discover more at DivasDriveInHeels.com

ford essence music festival

On Friday, for the second year in a row, the brand is activated what it calls “Pink Friday” in an effort to raise awareness around breast cancer and the importance of early detection. Discover how Ford Warriors in Pink is donating its efforts and funds in the battle against breast cancer at DivasDriveInHeels.com.

ford essence music festival

2013 marks Ford’s 19th year of support in the fight against breast cancer. To date, Ford has donated more than $115 million to the breast cancer cause. The Ford Warriors in Pink line of apparel and accessories is available exclusively on www.fordcares.com.

 

#2013CES: Ford Says That You Can Save Money/The Planet With The Electric Energy Initiative

January 8th, 2013 by Christen

Trying to lower your utility bill? Maybe it’s time you talked to a motor company — Ford says they want to save you money, reduce energy consumption and save the planet.  Ford Motor Company announced a strategic collaboration that will demonstrate how a typical American family can significantly reduce their electricity bills and CO2 footprint by integrating home appliance technology with a plug-in vehicle to achieve an energy-efficient lifestyle.

Ford launches MyEnergi Lifestyle® collaboration to show how a typical American family can significantly reduce their electricity bills and CO2 footprint by integrating today’s home appliance and plug-in vehicle technology.

 

myenergi_sm final MyenergiLifestyle #2013ces

“More than ever, cars are sharing the same energy source as the home,” says Mike Tinskey, global director of Vehicle Electrification and Infrastructure, Ford Motor Company. “The time is right for the home appliance and transportation sectors to converge if we are going to tackle a myriad of sustainability challenges in a rapidly changing world.”
The average American home uses more than 11,000 kWh of electricity a year, says Warwick Stirling, global director for Energy and Sustainability, Whirlpool Corporation. “But with recent technology advancements in our appliances, a family can use energy smarter and more efficiently,” he adds.
  • Georgia Institute of Technology computer model predicts a 60 percent reduction in energy costs and savings of more than 9,000 kg of CO2 (55 percent reduction) from a single home when changes from a MyEnergi Lifestyle product are incorporated; if every home in the U.S. were to implement these energy-saving technologies, it would be the equivalent of taking all the homes in California, New York and Texas off the power grid (32 million homes)

In order to create a real-world model, MyEnergi Lifestyle is planning to launch a contest awarding one lucky family an energy efficient home makeover. Details on the promotion haven’t been announced yet, but winners would presumably be outfit with enough technology to recreate the Georgia Institute of Technology’s model on a real power bill.  We’ll share more details on how your family can win soon.  But for now, check out the #FordCES hashtag and more Ford CES news here.

fordfusion2013-17-1326476394 MyenergiLifestyle #2013ces

 

Ford and its business associates will highlight MyEnergi Lifestyle technologies and detailed modeling results at the 2013 International CES in Las Vegas, Jan. 8-12

 

Want to keep up with round the clock CES news you can use? Subscribe to our updates via Facebook, Twitter and YouTube.

The All New 2013 Ford Fusion… “The Rose that Grew from Concrete”

November 19th, 2012 by Christen

The All New 2013 Ford Fusion has been given a new spotlight on the road as the star in the new “The Rose that Grew from Concrete” ad campaign.  Unveiled today, “A Rose” …inspired by Tupac Shakur’s, “The Rose that Grew from Concrete.” campaign features the stunning midsize sedan that offers a distinct style and functional design that Ford lovers has learned to love.

 

The campaign, called “A Rose,” debuts today and includes a TV advertisement in which consumers witness members of a Ford product team creating a breakthrough product by chiseling a large block of concrete into the all-new midsize sedan. The ad, which features Andre Royo from HBO’s “The Wire,” includes a voiceover reciting the late Tupac Shakur’s poem, “The Rose That Grew from Concrete.” “The all-new Ford Fusion is such a breakthrough vehicle for Ford,” said Shawn Thompson, Ford manager, Multicultural Marketing. “The late Tupac Shakur’s poem, “The Rose That Grew from Concrete,” is the perfect description for the way the new Fusion’s design came to be. As it’s described in the words of the poem, the Fusion is a clear testimony of what we can do if we keep our dreams.

“This campaign breaks completely away from anything we’ve done in the past to introduce consumers to a new vehicle utilizing a poem by one of hip hop’s most celebrated artists,” Thompson added. “This campaign, like the poem, has an inspiring message at its core.”

 


The fully integrated campaign also includes radio and print ads in addition to a digital execution featuring a series of Web videos that will live on www.ford.com/brandnew. The videos feature interviews with some of the team members behind the design of the all-new vehicle. The Web videos can be found on the Ford Fusion YouTube channel and Ford Fusion Facebook page beginning today.  The question is, will we see a new Tupac hologram sighting at Ford dealership near you?  Check out the new commercial spot and let us know what you think below…

 

 

 

Looking for more tech savvy car news? Something BIG is coming… a unique automotive website for women, by women…Stay tuned…

Wild Shoe Wednesday: Add A Little Skin With Tom Ford

October 3rd, 2012 by Fashion Staff

 

As you’ve noticed, we can’t help but enjoy seeing Rihanna photograph out an about, long hair, short hair – we don’t care – cause these days it’s all about her style & fashion. The Barbados diva was spotted in these Tom Ford Over the Knee Anaconda Boots.

 

The Italian made shoe are genuine anaconda, a pointed toe she leading up to a 24 inch shaft with a dipped back at the top! The inside is lined with Leather an a leather sole is also featured on the shoe. All of this is resting on a 4 1/4″ inch stiletto heel with golden tip.

 


Rihanna is known for her fashion forward looks which is why we love this outfit with these Tom Ford Heels! A very edgy and exotic look with a tomboy edge. Now these particular shoe may be a bit much for some of you divas however an over the knee boots are a great option to rock in the fall if your not ready to part with your mini summer pieces just yet! If your going to add some over the knee boots to your wardrobe for a day time look, take some notes from Rihanna and go for separates, making sure the top is a little more casual and relaxed, a like a Crew neck sweater or a T- shirt pared with cardigan, fusing a daytime everyday outfit with a night time evening shoes.

 

Ladies are you feeling this look by Rihanna? How would you rock over the knee boots, or would you even add them to your closet? Sound off below!

 

Images Courtesy: Fashion Bomb Daily

Essence Music Festival: Escape To New Orleans Ep. 4

August 1st, 2012 by Christen

 

If you’re looking for the genuine New Orleans experience, look no further. Earlier this summer, I got the chance to explore the city, alongside Nate from WorldWideNate.com to get a bona fide experience of what New Orleans, Louisiana truly has to offer. As a native (of sorts), my lineage has roots in the Crescent city, however my experience is limited as I’ve only been to New Orleans once before at the age of 9. Thanks to the Ford Escape – I got the chance to escape to New Orleans and experience the rich history, delicious food & a certain je ne sais quoi – that’s authentic, only in New Orleans. Check out the final installment of ‘Escape To New Orleans’ airing on Essence.com this week – below.

Copyright © 2012 DIVAS ON DESTINATIONS | DIVAS AND DORKS | DIVAS DRIVE IN HEELS

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