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Posts Tagged ‘fno’

Fashion’s Biggest Party – Fashion’s Night Out Is Now Over

February 27th, 2013 by Christen

After four exciting years of shopping til you drop and fashion hangovers, Anna Wintour has officially pulled the plug on fashion’s biggest party – Fashions Night Out.  Fashion’s Biggest Party – Fashion’s Night Out Is Now Over.

fashion's night out

After four years, Anna Wintour has pulled the plug on fashion’s biggest party…

According to the official website “Fashion’s Night Out will go on hiatus in the United States in 2013, in order to enable retailers to channel their resources towards strategies more in keeping with their current priorities.”… WAIT, what about those who priorities include fashionable partying? :/

 

FNO

According to organizers the problem wasn’t unruly shoppers turning quiet neighborhoods into “zoos” so much as it was about money. “The sponsors of the event—Vogue, the Council of Fashion Designers of America, and NYC & Co.—made the joint decision to go on hiatus so retailers and designers can focus their budgets on projects that are more in line with their specific objectives, rather than a big event on one night in September.”

 


Lisa Lockwood at Women’s Wear Daily reported that the event became a burden for designers and retailers given that “they have had to invest more and more of their resources to maintain a high level of quality, and there unquestionably was some backlash, especially from designers who were staging fashion shows at the same time.” But as the event grew every year there were also logistical problems. After this year’s FNO Hillary Reisenberg wrote a piece at BuzzFeed titled “How A Worldwide Shopping Party Became A Dangerous Liability,” a problem that was particularly evident in New York. She pointed out that in the city the crowds damaged cars and patrons were served drinks with little oversight as to whether or not they were underaged.

While I’ll admit, there were issues of extreme partying that took place during Fashion’s Night Out, the retail event really kicked off New York Fashion Week in a way unlike anything before.  It was a chance for those who are unable to experience life underneath the NYFW tents to become apart of Fashion Week in some way.  (Granted, those same individuals could quite possibly be the same ones featured in the unruly video above, but I digress.)

Will you miss the Fashion’s Night Out experience this year or are you over the pressures of retail therapy hype?  

COMING SOON: Nation’s First Shopping Festival

August 22nd, 2011 by Christen

Imagine a festival filled with shopping experiences from your favorite boutiques, salons and department stores…now imagine it taking place during the most fashionable time of the year and it’s just a quick drive away…

 

Can’t make it to LA or New York for the Fashion’s Night Out and Fashion Week activities…no worries.  The Nation’s first shopping festival is coming in September and it won’t be in Los Angeles or New York…

A shopping experience unlike any other is about to hit Chicago’s Magnificent Mile. During the nation’s first shopping festival, In-Fashion: The Magnificent Mile Shopping Festival presented by MasterCard®, visitors will enjoy a 14-day celebration of style featuring exclusive shopping offers, fabulous hotel packages, celebrity appearances, special offers for MasterCard® cardholders, a magnificent sweepstakes, culinary events and more. With all new merchandise in stores, it’s the perfect time to prep a fall wardrobe.

In-Fashion kicks up its heels early on Friday, August 26 with a VIP experience featuring celebrity stylist and TV star Carson Kressley. Two entertaining weeks designed to draw visitors from near and far concludes with Chicago’s version of Fashion’s Night Out on September 8.

 

From celebrity makeovers to exclusive sales, the Magnificent Mile will be the place to be for the extreme shopping fashionista…

For a complete list of more than 100 happenings and offers, visit www.themagnificentmile.com. Follow The Magnificent Mile on TwitterFacebook and Foursquare to get up-to-the-minute details on what’s happening throughout the festival.

To all my midwest fashionistas…will you make your way to Chicago for the most fashionable time of the year?

SOURCE In-Fashion: The Magnificent Mile Shopping Festival presented by MasterCard

Find Barbie’s QR Codes & Win A Fall Wardrobe!

August 18th, 2011 by Christen

 

Who doesn’t love to play dress up?  On Fashion’s Night Out — the ‘Queen of Dress Up’ will host a social media scavenger hunt that could lead to a substantial fashion upgrade for your closet!

“As a doll that loves fashion, Barbie is allowing consumers to ‘shop’ her closet this FNO,” says Stephanie Cota, senior vice president for Global Barbie Marketing. In partnership with Alice + Olivia, Alexis Bittar, Tracy Reese and Rogan, a free Gray Line double-decker bus will chauffeur riders around Manhattan while they take in the labels’ latest collections. As the bus stops at the sponsors’ retail locations, participants can take part in a scavenger hunt. They have the opportunity to get dolled up, too: Each store’s signage will display a custom-branded QR code that, when scanned, will direct participants to barbielovesfno.com, where they can enter for a chance to win favorite fall looks.

 

barbie, fashion's night out scavenger hunt

 

 

 

 

 

 

source

Lord & Taylor Makes FNO All About YOU!

August 18th, 2011 by Christen

Lord & Taylor announced today that consumers have the opportunity to submit their favorite New York City-inspired photo to be displayed in the store’s Fifth Avenue windows curated by Candy Pratts Price, Creative Director for VOGUE.com, for Fashion’s Night Out.  Starting today (until September 9th,) anyone may submit their own photos of what inspires them in NYC via a special Facebook application on the store’s fan-page.  Candy will select the images to be displayed in the windows and new images will also be accepted live during FNO.

The projected, dubbed “Candy Loves NYC,” celebrates New York City and offers consumers the opportunity to share their love of the city in the store’s windows and online. Candy has chosen four themes, one per window, that she will be selecting images based on including:

  • Favorite Art Moment-  Candy loves the Dubuffet in the Financial District
  • Favorite Green Space-  Candy loves chic spaces to relax outdoors
  • Favorite Place to Meet-Up-  Candy loves salsa dancing at Guantanamera
  • Quintessential NYC Photo-  What says NYC to you?  For Candy it’s all about yellow cabs and the Met.

“I am thrilled to be partnering with Lord & Taylor for this exciting Fashion’s Night Out project,” notedCandy Pratts Price, Creative Director of VOGUE.com. “I am a true New Yorker and love the fact that Lord & Taylor is embracing the City.  I can’t wait to see the places that are close to me in New York in the Fifth Avenue windows and also discover new places other New Yorkers love.”

“We are delighted to have Candy Pratts Price curate our iconic Fifth Avenue windows for this year’s Fashion’s Night Out,” noted Brendan Hoffman, President and CEO of Lord & Taylor. “Before her editorial days, Candy was the preeminent department store window director, known for engaging and imaginative displays.  We’re excited to bring that magic to our customers by offering them the chance to take part in the project.”

UPLOAD your photos in a click to Lord & Taylor’s Facebook Page HERE.

 

 

About Lord & Taylor

Lord & Taylor is an upscale specialty department store that has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor is America’s oldest department store and one of America’s premier retailers.  Today, Lord & Taylor operates 46 full-line stores in nine states and the District of Columbia, three Lord & Taylor outlet stores and lordandtaylor.com, the company’s online store.

SOURCE Lord & Taylor

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