Wondering why #EsuranceSave30 is trending on Twitter this morning? Esurance is giving consumers a chance to win$1.5 million in a first of it’s kind Twitter sweepstakes.
John Krasinski announced Esurance’s Twitter sweepstakes in a television commercial that aired on FOX at the conclusion of last night’s game. Appearing on camera with a giant pallet of money, Krasinski told viewers all they need to do to have a shot at winning $1.5 million — the largest single amount of money ever given away using the Twitter platform — was tweet #EsuranceSave30.
Why $1.5 million dollars? This was the first time Esurance purchased national advertising associated with one of the year’s biggest media events, and in keeping with their efficient approach to insurance, they opted for air time immediately following the game. Compared to an in-game commercial, the post-game time slot provided a 30 percent savings = (totaling $1.5 million), and Esurance is passing those savings to one consumer using the simplest, most modern means available.
The entry period for the sweepstakes lasts until 1:00 a.m. PST on February 4, and the winner will be revealed Wednesday night during Jimmy Kimmel Live! on February 5, at 11:35pm | 10:35pm CT on ABC.
Have you begun tweeting #EsuranceSave30 yet? What would you do with your $1.5 million dollar winnings?