Elle has launched a shoppable trend guide on Facebook in the latest of several ecommerce initiatives within the magazine industry.
The guide, embedded as a tab on Elle‘s Facebook page, invites shoppers to navigate across six editorially chosen spring trends, including floral, nautical and ladylike.
Users can click “love,” “want, “own” or “buy!” on each product page. By default, all interactions with the app are shared automatically on their Facebook Timeline — so even if users don’t make a purchase, they can inadvertently draw curious friends in to interact with the app. Users can also click to buy each product on the retailer’s website.
This makes it easy for users to interact, and allows Elle to turn those interactions into marketing promotions, as every action is shared with a user’s friends.
Kevin O’Malley, chief revenue officer and publisher at Elle, said that the app is less about pushing sales and more about leveraging recommendations among friends.
So you can’t do much shopping within the app, but your “LIKES” could influence potential sales & promotions in Elle magazine? (*Goes to eBay Fashion app to get my shopping fix…*) We’ll see how this plays out and if your friends “LIKE” what they see on the Elle Facebook page…
Have you checked out Elle’s Facebook page yet? What do you think?
If you guessed No Doubt lead turned L.A.M.B designer, Gwen Stefani and Nicki Minaj than YOU’RE RIGHT!!!
In next month’s ELLE Magazine, covergirl Gwen Stefani talks on whether she thinks today’s artists like Rihanna & Lady Gaga were influenced by her style, she says:
“I was more, in the band, like a tomboy. Of course, I think every girl is sexy, so there’s going to be a little of that. But I see a lot of younger artists going more toward the sexy thing.”
We know that Gwen Stefani and Nicki Minaj are on two ends of the spectrum as artists, but they both have a unique style that cannot be ignored. We voted on our Top 10 Gwen Stefani / Nicki Minaj looks and as you’ll see, whether they’re going for a tomboy/”one of the guys” look or the sexy vixen route – either way, they’re eccentric style sense cannot be denied.
We’ve watched Gwen’s style evolve from No Doubt lead singer with braces, bikini tops and baggy pants to creative designer with grace, classic style and fashion presence.
We’re watching Nicki’s style transition frequently from shock-factor-fashion to attention-grabbing fashionista who leaves the media wondering what she’ll wear next!
New York Fashion week is almost upon us and Divas and Dorks has your seat to Elle Magazine’s STYLE 360! Featuring fashion shows, after parties AND MORE! You and a guest will receive VIP seating September 11th – September 14th to all Style 360 Fashion Shows featuring Beach Bunny Swimwear, Belle Parish, Indashio and BEBE along with the exclusive after party events following the shows.
HOW TO ENTER:
We want to know, what makes you a DIVA or DORK? There’s always one fashion piece or gadget that you can’t live without, WHAT’S YOURS? Comment below & you could be selected to experience ELLE Magazine’s STYLE 360 Fashion Weekend!
(One entry per person: Does not include travel accommodations: Winner must be in NYC 9/11 – 9/14: Contest Ends 9/8/10.)