In a super cool collaboration with Girls Who Code, COVERGIRL has changed the way we discover new beauty trends with the new COVERGIRL BeautyU app!
Shopping for the latest in beauty can sometimes be a painful trial and error process. Oftentimes, you can’t try them before you buy — and looks are deceiving. While there are a lot of apps utilizing virtual reality to help you try on makeup looks, they don’t come close to the real thing.
COVERGIRL has launched BeautyU – a high-tech makeup app that personally gets to know a woman’s beauty needs and makes her shopping experience more personalized than ever before. It takes drugstore shopping to a new, personalized level, recommending products based on her unique facial features and desired looks for her to virtually try before she buys.
Sure, you’ve seen other similar beauty apps before and probably have downloaded a few (or two) to your smartphone. However, BeautyU is really unlike any other app for beauty brands. It’s designed with updated face scan technology, that gives users a more realistic feel. It identifies and reads individual facial features at a high-speed rate to more accurately define and match skin tone and characteristics. This technology is paired with a series of diagnostic questions so the app can deliver product recommendations and looks customized specifically for that shopper in the aisle. Beyond that, the app’s magic mirror technology creates an augmented reality for you to virtually try on products and looks.
The face-tracking capability closely follows your movements to give you the most realistic results. The app was also designed in partnership with students from Girls Who Code – making it a tool for women, by women! Not only does the app deliver a personalized beauty experience, it takes the shopping experience to the next level with a scanning & shopping feature you’ll love. Find more product insight right in the beauty aisle product by scanning the product with the app and if you need a little more time to make a decision create a wish list that’s saved and shoppable right from the app for later!
Just in time to update to new Spring beauty trends, COVERGIRL BeautyU app is available for FREE today in the iTunes store.
Have you tried out the new COVERGIRL BeautyU app yet? Sound off in the comments!
What happens when a collective of beauty influencers and editors descend upon the P&G Digital studio for a sneak peek at the new 2016 collection of products? An amazing experience to soothe the senses and get a girl excited about beauty innovations all over again. In addition to scoring some much needed new products, I got the chance to learn about the planning and purpose that goes into creating new shades, shimmers, scents and more from COVERGIRL, Clairol, Olay, Head & Shoulders, Herbal Essence, Pantene and Secret.
Introducing COVERGIRL truNAKED Shadow Palettes and complementary Waterproof Eyeliner Duos. I love gold and Spring 2016 welcomes the return of the glitterati with nudes, golds and shimmer dominating the Spring/Autumn Fashion Shows. COVERGIRL’s own Pat McGrath delivers the most talked about statement shade of the season – gold. COVERGIRL took its time to perfect the shadow palette game, and we are talking seriously rich payout and a wonderful silky feel.
The Secret is out! I don’t sweat, I glisten and I glisten well! LOL. It’s true! No matter the stressful situation, from shopping battles at sample sales to making a great impression during an important presentation. Women like me need powerful protection that keeps them looking and feeling fresh all day long. Lucky for us, Secret Outlast Xtend ups the ante on protection with invisible and solid applicators delivering up to 48 hours of continuous protection.
When you and your blogger bae, Ty from GorgeousinGrey have great taste, there’s no need to fight for the perfect accessory inside the Secret sample sale.
Who doesn’t love citrus inspired drinks and luxe body wash that appeals to your sense of smell and taste? The New Olay Fresh Outlast collection awakens the senses with energizing scents of lime, white tea, strawberry, champagne mango and more.
The New Olay Fresh Outlast Energizing Lime & White Tea body wash is formulated with an essential oil fragrance for a long-lasting scent and vibrant fresh skin all day. The body wash is also designed to work with skin’s natural pH and won’t dry your skin, leaving it more hydrated than regular soap. Find the entire new Olay Fresh Outlast body washes available for $5.49 in stores and online.
Do you or Don’t you? Color your hair that is! Clairol is giving every woman the chance to discover her natural red with the new Clairol Born Red Collection, featuring a spectrum of red shades that are designed to work with your unique hair for color that embodies all of the warmth and vibrancy of natural red hair.
Nice ‘n Easy Born Red is available now wherever health and beauty aids are sold. For more information, women can visit Clairol or call the color experts at 1-800-CLAIROL
Head & Shoulders believes that you should never have to compromise when choosing a shampoo. That’s why Head & Shoulders developed the new Nourishing Shampoo with a formula that combines the forces of science and nature, giving you the beautifully nourished hair you want and the scalp care you need.
Packed with the calming scent of Lavender essence, the Nourishing Shampoo not only provides dandruff relief, but improves the condition and appearance of your hair by detangling, smoothing, softening and conditioning. The Head & Shoulders Nourishing Shampoo is far from your normal beautifying shampoo, its nourishing aromatherapy for your scalp, hair and nose too!
Pantene introduces a breakthrough NEW styling product: AIRSPRAY, the FIRST-ever aerosol alcohol-free* hairspray. This next generation hairspray delivers flexible hold, moisture and natural movement, without stiffness or stickiness. By providing a flexible hold, women are able to brush and layer the ultra-light mist, ultimately giving them the ability to restyle their hair and embrace the unlimited amount of styles they can achieve throughout the day.
There’s so much more to cover, so keep an eye out for more from the P&G Digital Studio in the coming weeks. In the meantime, get social the family of P&G brands on Twitter COVERGIRL, Clairol, Olay, Head & Shoulders, Herbal Essence, Pantene and Secret today!
Disclaimer: The content below including WalMart giftcard giveaway has been brought to you by P&G. However, all opinions shared below are my own.
Anytime I prepare for an upcoming trip, I always find myself feeling a little more adventurous than usual. There’s just something about re-creating yourself in a new space, it’s like being an artist and vacationing in a new city is your blank canvas. As I prepare for my fourth Essence Festival in New Orleans, I’m excited to debut a new bolder, brighter do’ and usher in my experiment with a little extra color all summer long!
I definitely don’t believe in a face full of makeup in the sweltering heat of summer (New Orleans will average 92-degrees days all week long) – but I do believe that little pops of smudge free color can go a very long way. Recently, I’ve been anxious to experiment with adding bright blues, greens and purples into my beauty mix. From lash-enhancing mascaras to eye-popping bright liners – My summer beauty mantra is “Less is more!” My summer color arsenal is filled with a variety of mascaras and colorful pencils that will create and summer-time fun look in 10mins or less!
When experimenting with color, it’s never a good idea to grab expensive department store brands first. That’s why I make Walmart my one-stop shop for beauty buys that won’t break the bank! Walmart helps you save on beauty items that you love and that keep you looking your best. Walmart provides products, such as those from CoverGirl and Olay, that help you feel beautiful. Find beauty items from P&G brands like Olay and CoverGirl at your Walmart’s everyday low prices.
CoverGirl LashBlast Volume Mascara is designed to max out each and every lash, leaving you with the ultimate big-lash look. Who has time to fumble with falsies, glue and extensions when you want to get out and go? With LashBlast Volume Mascara’s patented volume-boosting hypoallergenic formula, you can achieve the perfect, big, bold lash look with only a few brush strokes.
Every girl loves a great cat eye, however, creating the perfect shape starts with the perfect pencil. CoverGirl Perfect Point Plus Eyeliner pencil is self-sharpening and glides on easily so you get the perfect line every time. It includes a smudger tip and IT’S WATER RESISTANT! (Hello? The best way to beat the heat is with sweat-proof makeup!) With colors like chestnut, plum and midnight blue, CoverGirl Perfect Point Plus Eyeliner pencils gives you the control and versatility that you want, at a price that you can afford.
And with unbeatable prices that you can only find at Walmart, why wouldn’t you want to upgrade your summer beauty routine with a little color? How would you like to upgrade your beauty closet with a variety of bold colors from CoverGirl®?
Enter to win a mix of your favorite CoverGirl prize pack from Walmart (Value $25) below.
Over ESSENCE Festival Weekend, I had many COVERGIRL moments that kept me looking fabulous all weekend long. First, I had the chance to interview COVERGIRL Janelle Monae and COVERGIRL advisor Soledad O’Brien and then I was privileged to have a “Glam with Sam” moment of beauty with COVERGIRL Ambassador Sam Fine.
Celebrity makeup artist, beauty director and COVERGIRL ambassador, Sam Fine hosted mini-makeover sessions discussing his coveted tips and tricks and the latest from COVERGIRL. Of course once I arrived, I got as many tips and tricks I could to keep my glowing look flawless with COVERGIRL truMAGIC Luminizer and Bombshell Intensity liner.
Sam also shared how he prepared the look for Janelle Monae’s Friday night ESSENCE Festival performance (seen below…)
Janelle Monae Get The Look, Essence Music Festival By COVERGIRL Ambassador Sam Fine
Inspiration for the look: Janelle is known for having great style and wearing classic black/white clothing… and a signature red lip. It’s always my goal to bring something new to each face without changing or challenging the client’s personal style. So, I placed my focus on skin, lashes and lips!
Face: Janelle’s skin is fantastic, so I used two shades of truBLEND Foundation – one to highlight the under eye area and the other to match her complexion perfectly! I barely used any powder because truBLEND dries down to a powdery finish and I really wanted to maintain a “second-skin” effect.I love enhancing skin with bronzer, so the next product I selected from my makeup arsenal was Queen Collection Natural Hue Bronzer. I applied it to the outer perimeter of the face (forehead, cheeks, etc.), which provides dimension, contour and a soft, subtle glow.
Eyes: I kept the eyes simple, yet defined. Using Bombshell Intensity Liner in black, I drew a thick line that winged out to elongate the eye, then topped it off by adding false lashes and a few coats of Clump Crusher by LashBlast mascara to both top and bottom lashes.
For more on COVERGIRL x ESSENCE Festival fun, follow @COVERGIRL on Twitter, Facebook and Instagram and check out hashtag #getelectric to see how others experienced their COVERGIRL fun in New Orleans!
Music’s biggest weekend is here and so am I! There’s just something about Los Angeles leading up to the GRAMMYs that has an electric feel unlike any other time of the year. With tons of parties, concerts and celebrations leading up to the GRAMMYs this Sunday, there will be plenty of celebrity red carpet hits and misses that many will undoubtedly be talking about in the days to come.
To ensure that my red carpet moments will be a hit, Procter & Gamble gifted me a few P&G Beauty red-carpet must haves before my trip to help me create a winning look from head to toe.
COVERGIRL Bombshell Volume by LashBlast Mascara
The eyes are the windows to the soul, and the perfect red-carpet gaze with eyes that pop are essential for winning red carpet photos. COVERGIRL Bombshell Volume mascara brings back a sexy starlet look with over-the-top, ten times more noticeable lashes and has two brushes and two formulas delivering mega volume and dramatic intensity.
Crest 3D White Whitestrips Professional Effects
When meeting new people, nothing breaks the ice better than a bright winning smile. Crest 3D Professional Whitestrips formulated with the same enamel-safe ingredient dentists use and will get you bright, white teeth in a flash.
Secret Clinical Strength Light & Fresh
Bright lights and red carpet jitters can make a girl sweat. Period. A funky style on the red carpet is one thing, but a funky smell? (#NoBueno) Secret Clinical Strength Light & Fresh Antiperspirant/Deodorant helps you feel 100% confident on and off the red carpet with 100% odor protection.
Gillette Venus & Olay Razor
Great legs on the red carpet is a must and using the Gillette Venus & Olay Razor makes me want to show off my legs more and more. Gillette Venus & Olay Razor helps lock-in moisture to your skin for less dryness and with every smoothing stroke, Venus’ five blades shave you close.
Once I put all of theses great P&G Beauty products to good use along with some of my favorite beauty trends, VIOLA’ – a red carpet look that I can’t wait to rock during this weekend in LA.
Discover more, get red carpet beauty tips and a chance to win fabulous prizes during the P&G GRAMMYs Red Carpet Twitter Party this Sunday, January 26th at 4PT/7ET. (RSVP HERE) #RedCarpetGlam
I was selected for this opportunity as a member of Clever Girls Collective and the content and opinions expressed here are all my own.