Disclosure: The following content has been sponsored by Colgate; however, all opinions shared and stated below are my own.
Did you know your smile is truly your best accessory? This weekend in New Orleans for the Essence Festival fans hundreds of thousands of fans of all ages flashed brilliant smiles at the Colgate Optic White experience inside the Ernst N. Morial Convention Center.
As one of the biggest weekends in New Orleans, Essence Fest was sure to #BringTheLove as well as bring the smiles all weekend long! As one of the key partners for the music, empowerment and entertainment festival Colgate shared a variety of engaging activations, panel discussions and more encouraging fans on their journey to better oral and overall health.
“This year, Colgate has the unique opportunity to engage consumers with two Colgate brands that resonate well with the African American consumer — Colgate Total and Colgate Optic White,” said Carla Kelly, General Manager, U.S. Multicultural Marketing, Colgate-Palmolive. “We are so excited,” she continued,“to be at the ESSENCE Festival — it’s an amazing opportunity to have personal interaction with our valued consumers around such important topics as health and wellness.”
From working out to stepping out, your Colgate Smile is the beginning of a better you. During the 2015 Essence Festival, fans were encouraged to experience Colgate Optic White and Colgate Total brands all weekend long for tips on health & wellness and discover from insight from Colgate Total Conversation ambassadors on how taking small steps can make a big difference!
The “Colgate Total Conversation” was the highlight of the experience as a daily interactive, thirty-minute discussion featuring fitness guru Shaun T, celebrity fitness trainer Mark Jenkins, oral care expert Dr. Catrise Austin and reality TV star Tanya Winfield, from NBC’s Biggest Loser. Covering health and wellness themes from oral care to fitness that affect the African American community.
Essence Fest Colgate fans then got the chance to attend an exclusive meet and greet event with fitness guru Shaun T in the Colgate Total Empower U suite. Fans got up close and personal with Shaun T and asked lifestyle and fitness advice, snapped selfies and more.
Throughout the 3-day festival, consumers were encouraged to visit the Colgate experience booth, where they had the chance to engage one-on-one with Colgate Ambassadors and experts and upload photos from the Optic White red carpet social media booth.
Festival fans received plenty of Colgate Total Daily Repair goodies to help them along their journey towards total oral health. Did you know that something as simple as using the right toothpaste can make a big difference to your overall health? Brushing with Colgate Total is one simple step you can incorporate into your daily routine to help keep your mouth healthy, but it also has a positive affect on your overall health too! Colgate Total Daily Repair helps repair early teeth and gum damage before you my know it even exists. It contains a multi-active formula that kills bacteria, freshness breath and whitens teeth all in one!
By brushing with Colgate Total toothpaste twice daily, you can improve your gum health in as little as four weeks. Colgate Total toothpaste is approved by the FDA to help prevent gingivitis, the most common form of gum disease. Brand ambassadors shared the love and smiles with festival fans while empowering consumers with helpful tips and Colgate Total travel kits filled with goodies to keep up healthy habits while on the road and beyond.
The Essence Fest Colgate experience wouldn’t be complete without a quick photo opp of bright Optic White smiles with tv personality Tai Beauchamp. The Colgate Total experience went out with a bang, featuring “Style Sunday with Tai Beauchamp”. The exclusive meet and greet with inspirational style expert Tai Beauchamp, of TLC’s Dare to Wear kept the convention center fun buzzing! Tai Beauchamp met with fans of all ages on the #BrilliantSmile red carpet offering beauty and style tips, including her stylish secrets to ensure that “your smile is your best accessory.”
Thanks to Colgate Optic White and Colgate Total, more than 500,000 Essence Festival fans received a total health experience that will affect their overall health and encourage healthy smiles from the inside out!
Do you have friends or family members who seem to never age? No matter how old they get, their appearance is youthful and glowing. While genes play a role in how the body ages, they are not the only factor in aging gracefully. In fact, erasing years from your appearance is actually simpler than most people think.
I caught up with Veronica Barton-Schwartz, a leading expert in skin care with more than 30 years of experience and owner of Veronica Malibu Skin and Body Care Center in Malibu, California for tips on how to turn back the age-effects in our bodies. Barton-Schwartz’s clientele includes everyone from surfers who have sun-damaged skin to aging Hollywood actresses who are trying to maintain an edge in their career. She notes that repairing skin must happen from the inside out. Here are her top recommendations for maintaining that coveted youthful glow:
Steer clear of skin saboteurs
“Smoking and sun damage accelerate aging and put you at risk for certain cancers,” says Barton-Schwartz. “Apply sunscreen faithfully. Opt for broad-spectrum formulas with antioxidants, such as vitamin C, to offset ultraviolet light. Be sure to wear a 4-inch brim hat, UV sunglasses and UV clothing when in the mid-day sun.”
“I can always tell when someone isn’t drinking enough water from the condition of their skin,” says Barton-Schwartz. “Water protects cardiovascular health, keeps the brain in top working condition, facilitates weight loss and promotes detoxification. Water also transports oxygen to our cells, removes waste and protects our joints and organs.”
“What benefits the skin the most is eliminating sugar and white flour from your diet. You should also increase your consumption of fresh fruits, vegetables and lean protein, ” Barton-Schwartz says. “Then, add in an omega-3 supplement every day. My favorite brand is Nordic Naturals. Most associate omega-3s with cardiovascular health, but the benefits go far beyond the heart. Omega-3s benefit brain and cognitive function, joint mobility, eye health and healthy skin and hair, too. My skin looks better and I feel better when I take my omega-3 supplements.”
“A weekly buffing of the skin gets rid of dead skin and stimulates cell turnover,” says Barton-Schwartz. “This helps your skin produce new collagen, leaving your face and body feeling smooth and refreshed. I recommend nonabrasive peels.”
Break a sweat
“Exercise improves circulation, increasing the delivery of oxygen and nutrients to your skin cells and tissues, and it also reduces wrinkle-causing inflammation,” Barton-Schwartz says.
Apply food-based nutrients
“Research has shown that many food-based nutrients provide anti-inflammatory and antioxidant activity when applied topically,” says Barton-Schwartz. “Topical antioxidants work synergistically to enhance the natural health of the skin alongside a healthy diet and supplements. Our most popular antioxidant moisturizer contains ingredients like grape seed oil, orange flower, neroli, chamomile, sage, bergamot tea, avocado oil and soy.”
Barton-Schwartz notes the term “beauty sleep” actually has some science behind it. “Certain hormones are released during specific stages of sleep. A lack of consistent sleep disrupts the normal release of those hormones, impacting every single biological process,” she says. “This leads to an increase in inflammatory substances in your blood stream that damage your skin on a cellular lever, as well as accelerate aging.”
Now that you know these effective tips that will turn back the hands of time, which tips are you excited to implement first?
I must admit, my recent change up in hair was the direct result of an (earlier than usual) trip to the Caribbean. If you keep up with my ever changing style, then you know typically around this time of year, you can catch me in a mean set of waist-length extensions, sprinkled with a little color for variety. However, because of my latest excursion to Jamaica with Strength of Nature, I opted for a new do’ and for the first time (to my delight) I’ve been donning stylish Senegalese twists.
Never before have I found myself so excited about creating unique styles from top knots to ponytails to french rolls, I’ve tried them all! What’s my secret? I’ve been using Beautiful Textures Curl Definer Mousse to eliminate signs of twist wear and tear! Check out my latest style creation video below!
Love my style? Check out additional videos linked from Ty Alexander of GorgeousInGrey.com and Kela Walker of KelasKloset.com and let us know how you change up your style using Beautiful Textures Curl Definer Mousse in the comments below!
The weather is finally getting warmer and you know what that means? Time to plan your next Caribbean vacation and protective style to match! I rarely go on vacations where salt-water is involved without a plan to keep my hair looking stylish and protected while on the go. While I typically opt for box braids, this season I wanted to go for a look that was as easily manageable but slightly unique and softer. Thus a visit to a local braiding salon in Brooklyn had me ready to go with my first venture in Senegalese twists.
Thanks to a recent Jamaica getaway with Strength of Nature – I got an inside look at the amazing product line including African Pride, Beautiful Textures, Elasta QP, Soft and Beautiful Botanicals. In addition to a look at the products, I got a chance to see how the pros create beautiful and healthy styles with Pamela Hogan and Felicia Leatherwood demonstrating quick styling tips for any girl on the go.
Moments after checking out the haute hair demos, I had the pleasure of getting an impromptu one-on-one styling session from a local bartender with an impeccable Senegalese twists style. When I asked her how she styled her twists, instead of explaining her step-by-step method, she demonstrated her winding twist form of braiding in my own strands.
Standard Senegalese twists are formed by twisting two pieces of hair around each other and securing by braiding the ends to ensure that each twist stays in tact. The remixed style adds a coil-effect to each twist by forming a coil to one piece of the twists and wrapping it around the other piece of hair prior to twisting them both together.
Once you create the desired coil length that you want for each twist, you simply continue by twisting each strand around the other as you would for a normal Senegalese twist braid (and secure with a three strand braid at each end.)
[Get deets on this Versatile Vacation Dress That Every Girl Must Own HERE]
Senegalese twists are the perfect style for any vacation destination. From classic top buns to flowing strands caught in the beach breeze – it’s truly a style that every woman must experience at least once in her lifetime. I’m glad I took the leap to try a new style and I’m sure you will too!
Now that I’m stocked with Strength of Nature products, I can’t wait to share my created Senegalese styles on the blog next. From updos to sleek flowing strands, Strength of Nature carries products for practically every hair type and style. For the last few weeks, I’ve been experimenting with a few stylish looks using the Beautiful Textures curl defining mousse and Soft and Beautiful Botanicals Coconut Oil and I can’t wait to show off my latest styled creation on the blog soon… [Stay Tuned!]
It’s almost that time of year again, the time of year when you find yourself frantically in search of the perfect last minute stocking stuffers and gifts for friends and family. While you’re out shopping for last minute stocking stuffers, check out CVS for beauty gifts (and earn rewards for yourself via the CVS Beauty Club) to give the gift of beauty and healthy looking skin no matter what the winter weather brings. Since I’m a CVS Beauty Club member, I’m always stopping in to discover new beauty trends to try, and with locations practically everywhere, I’m sure to find something I love no matter who I’m gifting (like my latest buy – the CVS brand power cleansing brush below) quick, fast and in a hurry. Here are just a few of my tips when shopping for beauty gifts:
This power cleansing brush rivals the expensive brands and for only $19.99 – it’s a must-have for the season!
Nurture your face and lips.
The cooler months are hard on your face and lips. Not only are they exposed to cooler temperatures daily, behavioral habits like biting or licking your lips can also be damaging. People don’t realize is that common behaviors such as drinking wine or coffee and eating salty or acidic foods can dry out the lips, but drinking plenty of water to stay hydrated and applying a moisturizing lip balm can help counteract the effects of these activities and improve your lip health.
Everyone hates chapped lips! Buy ChapStick lip balms in stock for $1.99+ and fill those stockings to the brim.
Remember the time of day. Don’t use the same skincare products for day and night. Instead, use products with protective, moisturizing benefits to guard your skin during the day. At night, switch to heavier creams that offer more hydration. Your skin will absorb this extra moisture while you sleep.
Protect your hands. Your hands are often left exposed during the cooler months, especially if the cold air has dried your skin, making gloves or mittens painful to wear. Make sure you check out products that contain shea butter and lanolin are great for counteracting the abuse your hands endure.
Moisturize right with a Cocoa Radiant Vaseline Gift Set from CVS for $9.99
On those coldest days when you’re bundled in layers, remember your skin needs extra protection and these simple tips will help you with last minute stocking stuffer ideas and help your skin stay healthy during the cold weather season (well beyond the holidays).
The best part is if you’re a Beauty Club member, you can save on these last minute gift ideas. As a member, you can earn $5 ExtraBucks Rewards for every $50 spent on qualifying beauty products including cosmetics, skincare, haircare/accessories and more! I’ve been shopping at CVS for years, but now I love shopping at CVS even more for the amazing Beauty Club ExtraBucks Rewards that I score. From last minute lip colors to styling tools in a crunch, everytime I score a $5 ExtraBucks Reward it comes in handy for my next purchase. Click here to sign up for CVS Beauty Club, you could be saving on your next holiday gift today!
Looking for more last-minute gift ideas? CVS Beauty Club offers access to new beauty products from leading brands, including dermatologist-approved brands in the Healthy Skincare Center and exclusive-to-CVS brands like Essence of Beauty, Makeup Academy and the Nuance Salma Hayek beauty collection too. CVS also has amazing gifts like bath robes , chic jewelry boxes and more all under $20! With convenient locations, you can easily discover last minute gifts for the entire family!
Pampering yourself with skin and beauty treatments is important, but going to the salon or buying expensive products are not always the most convenient – or wallet-friendly – options. In fact, 82 percent of women prefer to save than splurge, spending less than 50 dollars each month on their beauty and skincare regimen, according to a recent study from Poshly Insights on behalf of ARM & HAMMER Baking Soda. As an alternative, women can look to the following simple, beauty DIY solutions to care for their skin. It might surprise you how many beauty treatments you can create from ingredients you already have in your home.
1. Facial scrub – For smooth, radiant skin, combine three parts baking soda with one part warm water. Using your fingers, rub the mixture gently on your face in a circular motion to exfoliate skin and remove dead skin cells. Be careful to avoid your eye area. Rinse off with warm water and you’ll notice your skin feeling smooth and refreshed.
2. Bath soak – Help soothe skin irritations, bug bites or mild sunburn with a relaxing, long soak in the bathtub. Swirl one-half cup of ARM & HAMMER Baking Soda into warm water to help soften and soothe the skin and clean away any oils and perspiration that accumulated during the day.
3. Manicure and pedicure – Before painting your nails, give your hands and feet a little TLC with exfoliating treatments. For manicures, use a brush to scrub the nails and cuticles in a gentle, circular motion with baking soda. Rinse clean with warm water and apply your favorite shade of nail polish. For pedicures, soak feet in a basin with a mixture of two tablespoons of ARM & HAMMER Baking Soda and warm water. After your soak apply a scrub of three parts baking soda and one part water. Rinse clean with warm water and follow with an application of a rich moisturizer and a warm towel foot wrap – your feet will feel smooth and clean. Finish the treatment by applying your favorite shade of polish to your toenails.
4. Hair care – Use baking soda to help remove residue that styling products leave behind for cleaner and more manageable hair. To achieve this, sprinkle a quarter-size amount of ARM & HAMMER Baking Soda into your palm along with your favorite shampoo. Wash as usual and rinse thoroughly. Just be careful to avoid the eye area when rinsing.
Avoid costly visits to the salon and expensive beauty products with gentle and simple at-home treatments. For even more fun, invite your friends over for a spa-themed get together and try out the tips above. How do you relax at home during this busy holiday season? Share the favorite beauty DIY and ways you relax and pamper yourself at home below!
[Hanging out with my good “curl”friends Kéla and Ty…]
Who doesn’t want big, buxom and bold curls for the next huge holiday party or family gathering? There’s just something that screams holiday festive when a girl is wearing beautiful, round ringlets of curls. This week, the InStyler creators introduced the NEW TULIP Auto Curler to beauty bloggers, editors and more. With live demos within the SOHO Cutler Studio salon, guests received complementary demonstrations and styling services using the new hair tool innovation.
[Say Hello to the New TULIP InStyler Auto Curler]
With never before seen technology the TULIP gives you perfect curls and waves in seconds. It’s lightweight, ergonomic, open barrel design and groundbreaking dual rotating, ceramic barrel create natural, long=lasting beautiful curls and waves for hair of all types.
Women can achieve a multitude of looks with this new heat styling tool. Beachy waves, soft curls, and even tight curls are sculpted within seconds. The open design and space surrounding the barrel keep hair visible at all times to prevent unwanted tangling.
[The New TULiP InStyler Auto Curler is easy to use and leaves you with big, beautiful curls]
During my initial experience using the TULIP InStyler, I first noticed how light-weight and easy it was to maneuver while positioning it to curl my hair. Since the TULIP InStyler Auto Curler has 3 different rotation settings, it can easily switch the barrel right, left or to auto which alternations rotation left to right after each completed curl. That means, matter if you’re a lefty or a righty – you can get perfectly luxe curls no matter what!
Check out the TULIP InStyler Auto Curler demo below:
The TULIP’s revolutionary features include:
2-Way Heated Rotating Barrel – It smoothes hair as it creates frizz-free shiny curls without pulling or tugging, reducing breaking and damage.
Open Barrel design – Leaves hair visible and exposed at all times, protecting it from tangling or jamming in the unit, and allowing you to curl long and thick hair.
Cool Tough Safety Guard – Prevents contact with the hot barrel and allows you to place the tool directly against your head without burning yourself
Timer Switch – 3 timer settings to select 3, 8 or 12 secs to creat your desired curl style
Heat Settings – Allow you to select the perfect heat setting for fine, medium or thick hair up to 430 degrees.
Want to learn more about the auto curler, check it out and pre-order your own online at TryTulip.com.
If hereditary hair loss or breakage from hair extensions got you down, there’s a new product from Women’s ROGAINE that will help women of any age gain thicker and fuller hair! Women’s ROGAINE Foam is the first and only FDA-approved, once daily application hair regrowth product exclusively for women experiencing hereditary hair loss.
Losing your hair can wreak havoc on your self esteem, unfortunately more and more women find themselves on the losing end of the hair battle. Did you know that 1 in 3 women notice hair thinning in her lifetime? Female pattern hair loss can start early in teens, continuing on into your 20s, 30s and 40s. Luckily, women affected by hair loss no longer have to fight the good fight alone. During the Women’s ROGAINE foam launch event hosted by celebrity stylist to the stars – Jill Crosby, beauty editors and influencers indulged in manicures, blowouts and discovered beauty secrets when paired with ROGAINE foam that can lead to thicker, fuller hair in no time.
As the #1 dermatologist recommended brand for hair regrowth, ROGAINE hosted a fabulous evening filled with food, fun and beauty at Salon Ziba NYC. Women’s ROGAINE penetrates into the scalp, with gentle massaging to reactivate hair follicles and stimulate hair regrowth. Clinical studies show that with once daily use of Women’s ROGAINE 5% Minoxidil Topical Aerosol for 24 weeks, 81 percent of women regrew hair, with initial results as early as 12 weeks and new hairs coming in up to 48 percent thicker than before.
The ROGAINE brand is the first topical brand FDA-approved to help regrow hair – in both men and women. With 25 years of results and numerous clinical trials, the ROGAINE brand is the #1 dermatologist-recommended brand for hair regrowth. Available nationwide, you can find Women’s ROGAINE foam in the beauty aisles of Walgreen’s and Duane Reade stores today and look forward to thicker, fuller hair of your own tomorrow and beyond. For more information on how Women’s ROGAINE will work for you visit WomensRogaine.com.
Disclosure: I was invited to attend the Women’s ROGAINE launch event, although this article has been sponsored by Duane Reade – all opinions expressed are my own. #RogaineVolume
Would you dare go “filter free” on social media for an entire week? Let’s face it! Filters encourage us during our insecurities, they help us achieve a flawless level of beauty – honestly, filters are our friends. Have you ever gone through the dreaded selfie cycle? Without filters, half of the millions of photos found on social media wouldn’t exist. What if there was a beautifying skin treatment that would make you want to go filter free with flawless skin for the holidays? Meet Jergens BB Body Perfecting Skin Cream which delivers flawless –looking skin in just 5 days.
Beautiful skin is the best accessory to compliment any holiday-chic look this season. During the Celebrate InStyle holiday event in October, I was introduced to Jergens BB Body Perfecting Skin Cream and discovered first hand how it delivers flawless –looking skin with 5 visible benefits in just 5 days. Celebrity Makeup Artist Pati Dubroff dished holiday beauty looks to the #Celebrateinstyle crowd, featuring Jergens BB Body Perfecting Skin Cream. (Check out the video below).
This revolutionary body lotion goes on sheer, dries quickly and works like a moisturizer to visibly improve your skin with every use. It instantly hydrates, illuminates and in 5 days, you’ll notice more even, firmed and color-corrected skin. Jergens BB Body Perfecting Skin Cream brings all the benefits of a facial BB to the body with ingredients tailored for the needs of body skin. It’s a one-of-a-kind product that delivers multiple benefits: it hydrates, illuminates, evens skin tone, visibly firms skin, and minimizes the appearance of imperfections.
Jergens BB Perfecting Skin Cream rubs in sheer and available for lighter and darker skin tones.
The all-in-one moisturizer contains an exclusive blend of natural Shea Butter, skin-smoothing emollients, and Firm Perfecting Complex to enhance texture and luminosity. It also contains patent-pending Self Adjusting Tone Technology to give skin a perfectly even tone.
While the cream may not appear to match all skin tones when first dispensed from the tube, don’t worry—unlike facial BBs, which sit on top of skin and are matte like cosmetic foundations, Jergens BB Perfecting Skin Cream rubs in sheer and absorbs into the skin just like a body moisturizer. BB Body Cream delivers varying benefits depending on your skin tone. It goes on sheer and then adjusts differently to a range of shades. To choose the best BB shade for your skin, consult the Jergens BB Body Perfecting Skin Cream chart below.
Once you’ve found the shade that suits you, discover more from Jergens on Facebook today or take the filter free for the holidays challenge with Jergens BB Body Perfecting Skin Cream from Target or CVS stores today.
Are you ready to discover flawless, filter-free skin for the holidays? Share what skin-baring looks you’re ready to appear flawless in below! #JergensBBBody #BBGoesBody
Do you suffer from stubborn breakouts and reoccurring blemishes – and you’re tired of just masking them in hopes that they go away on their own? Now you can actually do something about them WHILE masking them with an amazing new treatment system from Cover FX. A few weeks ago, Cover FX introduced its revolutionary skin treatment line to beauty editors, bloggers and more in NYC. The Banish Blemishes collection from Cover FX is my newest obsession and thanks to the #BanishBlemishes event in NYC, I got all the details behind the products and what makes this line better than anything else available today.
Hosted by Cover FX International Artistry Director – Derek Selby, guests were given the details behind the creation of the new Cover FX products as well as how the healthy foundation line was developed to match every skin tone and be safe to use on even the most sensitive skin.
During the event bloggers and beauty mavens got up close and personal with the product line which can be found at Sephora, CoverFX.com and more. Beauty and lifestyle blogger Christina of LoveBrownSugar.com and her adorable baby-blogger-in-training got first hand looks at the products and product demonstrations directly from Derek.
Christina of LoveBrownSugar.com
Baby blogger in training BabyBrownSugar with Derek Selby.
The perfect combination of shading for every skin tone seen in this group of blogging beauties and more!
The BB Gel, Blemish Treatment Primer, Blemish Treatment Concealer and Mattifying Primer with Anti-Acne Treatment.
The Blemish Treatment Primer ($22) is your first step to treating your unsightly pimples on the spot. The primer preps blemishes perfectly, creating a smooth surface for flawless concealer application and long-lasting coverage. Salicylic acid and tea tree oil treats the blemish while vitamin E and Aloe Vera soothe inflammation during wear.
The Mattifying Primer with Anti-Acne Treatment ($38) smooths and gives you that airbrushed, flawless look while battling fine lines, blemishes and pores. The lightweight, water-resistant primer facilitates blending and extends foundation wear while preventing and healing acne blemishes and more.
Blemish Treatment Concealer ($25) treats and flawlessly conceals blemishes with long-lasting, all-day wear. This full coverage formula reduces redness and inflammation,minimizes pore size and helps prevent future breakouts.
BB Gel – Mattifying Anti-Blemish Treatment ($45) is a triple-threat BB gel that treats blemishes and reduces inflammation, hydrates and improves skin elasticity. The lightweight, blemish-busting formula provides buildable coverage leaving a matte-finish and is available in 10 full-coverage shades.
I couldn’t wait to put Cover FX blemish banishing products to the test on my skin. The clinically tested, vegan line is paraben-free-, fragrance-free, gluten-free and free of mineral oils and talc. For more information and to find the perfect shade for you visit CoverFX.com.