Even if you aren’t a fan of their products, everybody knows the giant corporation, Apple Inc.’s blue shirt employees also known as Apple Geniuses. These people are the go-to for information on how to operate, function, and maintain any Apple product. These young, well knowledged, tell-all friendly, and eager to help Geniuses are Apple’s idea that is being borrowed by BMW to defend its lead in luxury car sales.
According to Adage, BMW is requiring stores to hire young , tech savvy employees to handle customer’s questions inside the showroom.
The BMW Genius Everywhere Program already made its debut in a new store opened in Paris. This program is an initiative to interact and educate possible customers without the pressure of purchasing. Unlike the Apple’s Genius who handles already purchased devices with consumers, the first contact of the BMW’s customer would be with the BMW Genius on the showroom floor to handle all insight prior to their purchase.
BMW genius program will include audio and video package about BMW in North America. Information and feature explanations will be available on the website and special iPad and iPod applications and inside every vehicle. These smart, savvy geniuses will also carry iPads in hand at the showrooms.
BMW aren’t the only ones to take note from Apple, Cadillac and Lexus also have similar programs in their U.S. dealerships.
The BMW Genius Everywhere Program is here to make everything about the car buying experience that much more luxurious. A pilot program begins later this year in the Unites States and sets to launch nationwide by early next year.
What do you think of car companies incorporating Apple’s Genius idea?
It’s been reported from several sources that Apple has decided to manufacture a more cost-effective version of the next iPhone device. (I guess if you can’t beat em with quality, at least kill em with price…*shrugs*) According to WSJ.com Apple is developing a cheaper version of its iPhone and could launch the new device as early as this year.
The tech giant has been exploring a lower-end iPhone for years but plans have accelerated as Apple’s supremacy in smartphones has slipped, sources told the Wall Street Journal. The less expensive phone is likely to resemble the standard iPhone, but with a different, cheaper body. Making the shell out of polycarbonate plastic rather than the aluminum casing of the iPhone 5 would allow Apple to lower the cost.
In the works: The less expensive iPhone has been in the works since at least 2009, with Apple seeing it as a way to grab market share and introduce people to the brand.
Not only does Apple have plans of developing cheaper phones but they’ll be available via WalMart’s pre-paid phone plans on Friday! No, seriously! According to various sources online, Straight Talk Wireless has announced that customers have been able to enjoy the iPhone experience on Walmart’s Straight Talk ”BYOD” phone plans for quite some time now, but the prepaid provider will begin directly selling the iPhone 5 – as well as the iPhone 4 – on January 11th. The iPhone 5 will be offered in 16GB and will be sold for $649, while the iPhone 4 will come with 8GB storage and go for $449. If you don’t want to pay the entire cost up front, you can take advantage of Walmart’s monthly installment-financing plans for $25.
This can only lead to two ending results later this year and depending on your preferences both options will be bad. 1. Apple will lose its grip on the lifestyle marketing chokehold it once had on technology and mobile consumers. (Remember a time when Baby Phat, Guess & FUBU were hot commodities sold only at fine department stores? Now you can only find them at discount stores with “manager’s special” tags on them.) Because Apple products are becoming the norm and available to everyone, it will lose its position as a coveted product that everyone wants, WHY? Because everyone will already have it (or have access to it!) So once the mass appeal weakens, what’s next? Say goodbye to celebrity endorsements in commercials.
Remember those entertaining Apple commercials starring Siri with Samuel Jackson and Zoey Dechanel? They’re most likely to be replaced w/ the likes of Sweet Brown or worse, one of those computer happy weirdos from MTVs Catfish.
Now that Apple has made their move, I wonder what Samsung and Windows has in store next? What’s the next go-to lifestyle smartphone that true techies will turn to? Can you guess which device will become the next great lifestyle phone? Share your thoughts and opinions below…
If you’re one of the few T-Mobile customers holding their breath for an iDevice…you can finally breath a sigh of relief.
Apple has confirmed news that T-Mobile will be carrying the company’s products in 2013.
The news came as part of a press release by T-Mobile parent company Deutsche Telekom this morning. Apple representative, Natalie Harrison confirmed it earlier today.
In the coming year, T-Mobile USA will continue to reinforce its market presence with additions to its rate plan and product portfolio, including Apple products. “Following on from the preceding steps such as the spectrum swap with Verizon, the towers deal with Crown Castle and the transaction with MetroPCS that we have announced, we have now added the final piece to the jigsaw to boost the competitiveness of T-Mobile USA sustainably,” said René Obermann.
T-Mobile representative Michelle Taylerson reiterated that the company would bring Apple products to the carrier in 2013. “Additional details will be made available at a later date,” she said.
There was no mention of which Apple products T-Mobile would carry, but you’ll probably see the iPad and quite possibly the iPhone 6 make it’s debut next year…(don’t act like you’re not expecting it…LOL)
What do you think? Are you a T-Mobile user waiting on Apple to make the switch?
What’s under Apple’s tree this season? Could it be the gift of savings? Apple hasn’t announced any deals for Black Friday (yet), but in this season of giving, we can only assume that Apple plans to offer huge savings for Black Friday. If 2011 is any indication as to 2012 savings, we’re in for a treat and it’s safe to write our list for what we want. Last year Apple offered respectable discounted items for the one-day shopping event including iPad savings and savings on the iPod Nano, iPod Touch, MacBook Air, MacBook Pro and iMac devices.
We’re checking our list twice and on our list this season, we’re asking the big red man (ahem, Apple) for:
iPad specials: In 2011, the iPad 2 was only a few months old when Black Friday rolled around, and customers enjoyed about a $50 savings. We expect the same level of savings for iPad 3 and older model iPads this year. If you haven’t bought an iPad yet because of the hefty price tag, we suggest waiting until Apple officially announces its specials. Because they will…at least we hope. Apple reduced prices on Mac last year so we predict savings on Mac products as well.
Discounts on Accessories: We expect Apple to reduce prices on accessories. Some stores offer free Apple accessories with your purchase of an iPad so be on the lookout for these savings. There’s nothing better than getting something free especially when it’s from Apple.
Shorter Lines and Less in-store Crowds: Wildly popular is Black Friday so expect to see a lot of consumers. We hope that Apple is well stocked and equipped to handle the influx of customers. How about express lines and customer service oriented sales people to direct the traffic? We don’t want our turkey & stuffing to get cold.
Participating Stores: While Apple is the go-to spot for all things Apple, other retailers like Best Buy will have possible savings on Apple products. Best Buy has its own surge of customers on Black Friday, but it’s a healthy alternative to buying your iPad directly from an Apple store. You can even buy your Apple product online and skip the long lines and overcrowding. However, in store sales seem to be the most lucrative and cost-effective.
You may be wondering about iPhones. Last year there were no iPhone savings, but you never know. These are just our predictions. Apple may have some surprises up its sleeves.
Tell us about your Black Friday experience. Do you plan on going this year? What tech pieces are you looking to get your hands on?
We’ve all been victim of the stolen iPhone or iPad charger. These fun, inexpensive decals allow you to customize your Apple charging accessories so there’s no mistaking “Whooz” is whose!
What we love more than our tech accessories is personalizing them! Kickstarter project, Whooz provides you with a mini closet of decals to dress up your chargers and earphones to give them your personal touch. Even better, now you’ll know who nabbed your mobile life-line!
For only $10 you’ll receive these cute and fashionable vinyl decals that will really spice up your power strip and give life to that old white cord! Each pack comes with four sheets of labels to create your custom look to cover one adapter, the ends of the USB cable, and one set of earphones. Decals are compatible with both generations of Apple connectors and are can be easily removed or swapped out. Decals are finished with a UV laminate to insure your Whooz creation won’t warp due to heat and the coating also protects the graphic from wear and tear.
Whooz is a great stocking stuffer for the Apple lover in your life. If successfully funded this project promises to be available in time for the holiday season when iPhone and iPad charger theft is at its highest!
For more information or to support visit kickstarter.com/projects/whooz
As a former Apple “fan-girl” – I must admit, it took me some time to realize that something in the Apple Kool Aid wasn’t all natural. Maybe it began with the idea that releasing a slightly updated version of the iPhone or iPad every several months wasn’t right or maybe it was the notion of feeling tricked when Apple tried to convince me that the iPhone 5 was really something new. Since being released after the Samsung SIII – it didn’t take a genius to realize that something in the brand loyalty kool aid was going bad. Diving into what others believe was Apple’s “nail in the coffin” – Apple maps – further proves researchers latest findings. In what some could consider an eye-opening sign of the times, recent studies by Strategy Analytics suggest that Apple users are no longer as interested in sticking with the brand’s products in the future.
The survey found 88% of current iPhone owners in the U.S. were likely to buy another Apple smartphone. But just last year the study reported 93% of customers willing to purchase a subsequent Apple product.
The decline in Apple loyalty can also be seen globally. The study found 75% of Western European users were likely to purchase another Apple handset, down from 88% in 2011.
Apple says there is a market for new customers, but negative press has led to the decrease in “customer interest” for future products.
Recent reviews of the iPhone 5 claimed customers were unhappy with the lack of innovation to the hardware since the release of the iPhone 4s.
“It is the shift in the number of those who are unsure whether they will remain with the same brand for their next phone that Apple should be concerned about,” Taryn Tulay, an analyst at Strategy Analytics.
Do you consider yourself brand loyal to technology? Are you still drinking the Apple Kool Aid or have you moved onto another brand beverage of choice?
In case you didn’t think the mobile takeover was real, the U.S. Government is considering leaving it’s archaic standard of RIM and Blackberry devices and opting for Apple or Android instead. In a quest for a larger, mature app ecosystems – The U.S. Government has officially announced that they’re accepting applications for new service providers that can manage keeping their defense secrets – A SECRET.
TechCrunch reports The U.S. Government will now be looking into solutions for provisioning iOS and Android devices in addition to those featuring RIM’s BlackBerry OS, according to a new report from Reuters. That means RIM will no longer have the exclusive contract for smartphone devices at the U.S. Defense Department, though it will remain another option.
A posting for the Defense Information Systems Agency is looking for companies to submit applications detailing how they can provide software to monitor and enforce strict security measures required for sensitive defense-related operations. The potential size of any arrangement with the Defense Department is huge: it could span 8 million devices all told. But the DOD doesn’t mean RIM is left out in the cold; in fact, BlackBerry’s Mobile Fusion cross-platform mobile device management solution is among the software solutions that could theoretically meet the needs of the DOD.
RIM said that it will be offering Fusion as a potential solution for consideration, in an interview with Reuters. And while other organizations like U.S. Immigration and Customs Enforcement have announced they’ll switch entirely to iPhone, BlackBerry still probably won’t kicked out of the Pentagon altogether, at least in the immediate future, so while this is a blow, it isn’t a knock-out punch quite yet.
Sure the sound you heard around the world yesterday afternoon was a bit of joy, shock, awe and even a few snarky jokes once Apple’s iPad mini was revealed. Aside from the general size, weight & price – you’ve probably assumed that you know all that you need to know regarding the device. If you’re curious about the entire scoop or haven’t gotten the scoop in details before – keep reading…
SPECS: The new model comes in both black and white. The 7.9-inch screen with 4:3 aspect ratio gives the iPad mini a size advantage over 7-inch competitors. The area measures 29.6 square inches to 21.9 on a 16:9 7-inch tablet. RESOLUTION: It has the same resolution as the original iPad and iPad 2, at 1,024 x 768. WEIGHT: At 10.9 ounces, the iPad mini is less than half the weight of the full-size iPad. It’s just 0.28 of an inch thick. PERFORMANCE: The iPad mini packs an A5 chip, the processor that was first seen in the iPad 2, and it’s the same chip that powers the current iPod touch. It has a front-facing FaceTime 720p camera, with 5-megapixel camera in back. It also includes Apple’s new Lightning connector, which first debuted on the iPhone 5. PRICE: The iPad mini starts at $329 for the Wi-Fi-only version with 16GB capacity. Higher capacities and 4G LTE options are available. Prices for Wi-Fi-only versions are: $429 for 32GB, and $529 for 64GB. For the cellular versions, prices are $459, $559 and $659 for 16, 32 and 64GB, respectively. Pre-orders begin Oct. 26. The iPad mini starts at $329 for the Wi-Fi-only version with 16GB capacity. Higher capacities and 4G LTE options are available. Prices for Wi-Fi-only versions are: $429 for 32GB, and $529 for 64GB. For the cellular versions, prices are $459, $559 and $659 for 16, 32 and 64GB.
AVAILABILITY: Pre-orders begin Oct. 26 with delivery dates scheduled for November 2nd.
Are you planning on becoming an iPad mini owner?