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Posts Tagged ‘apple’

When Will Apple Launch The New iPhone? Sooner Than You Think!

April 3rd, 2013 by Christen Rochon

When Will Apple Launch The New iPhone

The Wall Street Journal says Apple is set for a possible summer launch of the next iPhone, rather than a fall launch like the last two models.  Question is, how many models will be revealed?

When Will Apple Launch The New iPhone

Rumors have been buzzing about a cheaper iPhone model that could win Apple some market share in developing countries (or in the words of The Wall Street Journal – for unnamed people “familiar with the device’s production”.)  I would assume that a cheaper model would not only do well in developing countries, but also for younger consumers who A. Don’t have the disposable income for a $600 smartphone or B. Whose parents aren’t thrilled about forking over $600 for a kid’s smartphone.

When Will Apple Launch The New iPhone

Hopefully in addition to a cheaper version, Apple will shock the masses by skipping the minimalist upgrade iPhone 5s by launching a redesigned and feature-packed iPhone 6.  Now that the Samsung Galaxy S4 is out, it should be easy for Apple to create a killer product – they’ll just have to include an improved version of every feature that the S4 has.

When Will Apple Launch The New iPhone

Look out for an announcement of the latest Apple advancements by June.  If Apple was to launch a new iPhone 6 – what features would you like to see inside?


When Will Apple Launch The New iPhone

When Will Apple Launch The New iPhone

BMW Genius Everywhere Program: BMW Recreates Apple Genius Bar In Dealerships

February 21st, 2013 by Lifestyle Staff

Even if you aren’t a fan of their products, everybody knows the giant corporation, Apple Inc.’s blue shirt employees also known as Apple Geniuses. These people are the go-to for information on how to operate, function, and maintain any Apple product. These young, well knowledged, tell-all friendly, and eager to help Geniuses are Apple’s idea that is being borrowed by BMW to defend its lead in luxury car sales.

According to Adage, BMW is requiring stores to hire young , tech savvy employees to handle customer’s questions inside the showroom.

apple genius

The BMW Genius Everywhere Program already made its debut in a new store opened in Paris. This program is an initiative to interact and educate possible customers without the pressure of purchasing. Unlike the Apple’s Genius who handles already purchased devices with consumers, the first contact of the BMW’s customer would be with the BMW Genius on the showroom floor to handle all insight prior to their purchase.


A BMW M6 convertible on display inside the company’s new store in Paris. Photo:

A BMW M6 convertible on display inside the company’s new store in Paris. Photo:

BMW genius program will include audio and video package about BMW in North America. Information and feature explanations will be available on the website and special iPad and iPod applications and inside every vehicle. These smart, savvy geniuses will also carry iPads in hand at the showrooms.

Guests look at the BMW 353i  at the new store in Paris. Photo:

Guests look at the BMW 353i at the new store in Paris. Photo:

BMW aren’t the only ones to take note from Apple, Cadillac and Lexus also have similar programs in their U.S. dealerships.

The BMW Genius Everywhere Program is here to make everything about the car buying experience that much more luxurious. A pilot program begins later this year in the Unites States and sets to launch nationwide by early next year.

What do you think of car companies incorporating Apple’s Genius idea? 

iPhones Are Becoming Cheaper And Will Soon Be Arriving At WalMart Stores Nationwide

January 9th, 2013 by Christen Rochon

It’s been reported from several sources that Apple has decided to manufacture a more cost-effective version of the next iPhone device. (I guess if you can’t beat em with quality, at least kill em with price…*shrugs*) According to Apple is developing a cheaper version of its iPhone and could launch the new device as early as this year.

The tech giant has been exploring a lower-end iPhone for years but plans have accelerated as Apple’s supremacy in smartphones has slipped, sources told the Wall Street Journal.  The less expensive phone is likely to resemble the standard iPhone, but with a different, cheaper body. Making the shell out of polycarbonate plastic rather than the aluminum casing of the iPhone 5 would allow Apple to lower the cost.


apple iPhone

In the works: The less expensive iPhone has been in the works since at least 2009, with Apple seeing it as a way to grab market share and introduce people to the brand.

Not only does Apple have plans of developing cheaper phones but they’ll be available via WalMart’s pre-paid phone plans on Friday! No, seriously! According to various sources online, Straight Talk Wireless has announced that customers have been able to enjoy the iPhone experience on Walmart’s Straight Talk ”BYOD” phone plans for quite some time now, but the prepaid provider will begin directly selling the iPhone 5 – as well as the iPhone 4 – on January 11th. The iPhone 5 will be offered in 16GB and will be sold for $649, while the iPhone 4 will come with 8GB storage and go for $449. If you don’t want to pay the entire cost up front, you can take advantage of Walmart’s monthly installment-financing plans for $25.
This can only lead to two ending results later this year and depending on your preferences both options will be bad. 1. Apple will lose its grip on the lifestyle marketing chokehold it once had on technology and mobile consumers. (Remember a time when Baby Phat, Guess & FUBU were hot commodities sold only at fine department stores? Now you can only find them at discount stores with “manager’s special” tags on them.) Because Apple products are becoming the norm and available to everyone, it will lose its position as a coveted product that everyone wants, WHY? Because everyone will already have it (or have access to it!) So once the mass appeal weakens, what’s next? Say goodbye to celebrity endorsements in commercials.



Remember those entertaining Apple commercials starring Siri with Samuel Jackson and Zoey Dechanel? They’re most likely to be replaced w/ the likes of Sweet Brown or worse, one of those computer happy weirdos from MTVs Catfish.
sweet brown


Now that Apple has made their move, I wonder what Samsung and Windows has in store next?  What’s the next go-to lifestyle smartphone that true techies will turn to?  Can you guess which device will become the next great lifestyle phone?  Share your thoughts and opinions below…



Finally! Apple Confirms Products Coming To T-Mobile In 2013

December 6th, 2012 by Christen Rochon


If you’re one of the few T-Mobile customers holding their breath for an iDevice…you can finally breath a sigh of relief.



Apple has confirmed news that T-Mobile will be carrying the company’s products in 2013.

The news came as part of a press release by T-Mobile parent company Deutsche Telekom this morning. Apple representative, Natalie Harrison confirmed it earlier today.

In the coming year, T-Mobile USA will continue to reinforce its market presence with additions to its rate plan and product portfolio, including Apple products. “Following on from the preceding steps such as the spectrum swap with Verizon, the towers deal with Crown Castle and the transaction with MetroPCS that we have announced, we have now added the final piece to the jigsaw to boost the competitiveness of T-Mobile USA sustainably,” said René Obermann.

T-Mobile representative Michelle Taylerson reiterated that the company would bring Apple products to the carrier in 2013. “Additional details will be made available at a later date,” she said.

There was no mention of which Apple products T-Mobile would carry, but you’ll probably see the iPad and quite possibly the iPhone 6 make it’s debut next year…(don’t act like you’re not expecting it…LOL)


What do you think?  Are you a T-Mobile user waiting on Apple to make the switch?



Black Friday Alert: If You’re Looking For Apple’s Black Friday Deals, Look No Further…

November 19th, 2012 by Tech Staff


What’s under Apple’s tree this season? Could it be the gift of savings? Apple hasn’t announced any deals for Black Friday (yet), but in this season of giving, we can only assume that Apple plans to offer huge savings for Black Friday. If 2011 is any indication as to 2012 savings, we’re in for a treat and it’s safe to write our list for what we want. Last year Apple offered respectable discounted items for the one-day shopping event including iPad savings and savings on the iPod Nano, iPod Touch, MacBook Air, MacBook Pro and iMac devices.

We’re checking our list twice and on our list this season, we’re asking the big red man (ahem, Apple) for:

iPad specials:  In 2011, the iPad 2 was only a few months old when Black Friday rolled around, and customers enjoyed about a $50 savings. We expect the same level of savings for iPad 3 and older model iPads this year. If you haven’t bought an iPad yet because of the hefty price tag, we suggest waiting until Apple officially announces its specials. Because they will…at least we hope. Apple reduced prices on Mac last year so we predict savings on Mac products as well.


Discounts on Accessories: We expect Apple to reduce prices on accessories. Some stores offer free Apple accessories with your purchase of an iPad so be on the lookout for these savings. There’s nothing better than getting something free especially when it’s from Apple.

Shorter Lines and Less in-store Crowds: Wildly popular is Black Friday so expect to see a lot of consumers. We hope that Apple is well stocked and equipped to handle the influx of customers. How about express lines and customer service oriented sales people to direct the traffic? We don’t want our turkey & stuffing to get cold.

Participating Stores: While Apple is the go-to spot for all things Apple, other retailers like Best Buy will have possible savings on Apple products. Best Buy has its own surge of customers on Black Friday, but it’s a healthy alternative to buying your iPad directly from an Apple store. You can even buy your Apple product online and skip the long lines and overcrowding. However, in store sales seem to be the most lucrative and cost-effective.

You may be wondering about iPhones. Last year there were no iPhone savings, but you never know. These are just our predictions. Apple may have some surprises up its sleeves.

Tell us about your Black Friday experience. Do you plan on going this year? What tech pieces are you looking to get your hands on?

Is Apple & Google Finally Playing Nice? Google Maps App Could Be Coming Back To iPhones Soon!

November 16th, 2012 by Christen Rochon


The Google gods & Cupertino chiefs have heard your cries and THEY HAVE SPOKEN.  With millions of iPhone users crying foul over the Apple maps debacle, it’s being reported that Google is prepping Google Maps for the iPhone, offering a fix for customers dissatisfied with Apple’s poorly received Maps app, according to a report.

The Wall Street Journal reports that Google is distributing a test version of its mapping app to people outside the company. Google is “putting finishing touches” on the app before it hits the App Store. However, it’s unclear exactly when that will happen. If and when that comes to pass, consumers will have an alternative to Apple’s Maps app, which comes preinstalled with iPhones.

Apple declined to comment on the matter. A Google rep told The WSJ: “We believe Google Maps are the most comprehensive, accurate and easy-to-use maps in the world. Our goal is to make Google Maps available to everyone who wants to use it, regardless of device, browser, or operating system.”



The introduction of Google Maps comes after Apple faced a pr crisis over its Maps app in September. The app, which came preinstalled on the iPhone 5 got poor reviews as users pointed out many inaccuracies. The outcry, exacerbated by the fact that Google Maps was not available on iOS6 or the iPhone 5, led to a rare public apology by CEO Tim Cook, an incident that was said to have prompted the resignation of mobile chief Scott Forstall.

Google’s acquiescence would signal the company’s calculation that promoting its app is more important than hurting its primary competitor in mobile phones. The complicated relationship between Apple and Google has already led to YouTube being withdrawn as a standard app on iOS 6.


Hopefully Apple makes this right for it’s consumers, if not, I’m sure to become a new Android consumer sooner than later.






Customize Your Tech Accessories This Holiday Season With Whooz!

November 12th, 2012 by Tech Staff


We’ve all been victim of the stolen iPhone or iPad charger.  These fun, inexpensive decals allow you to customize your Apple charging accessories so there’s no mistaking “Whooz” is whose!

What we love more than our tech accessories is personalizing them! Kickstarter project, Whooz provides you with a mini closet of decals to dress up your chargers and earphones to give them your personal touch. Even better, now you’ll know who nabbed your mobile life-line!


For only $10 you’ll receive these cute and fashionable vinyl decals that will really spice up your power strip and give life to that old white cord!  Each pack comes with four sheets of labels to create your custom look to cover one adapter, the ends of the USB cable, and one set of earphones. Decals are compatible with both generations of Apple connectors and are can be easily removed or swapped out. Decals are finished with a UV laminate to insure your Whooz creation won’t warp due to heat and the coating also protects the graphic from wear and tear.

Whooz is a great stocking stuffer for the Apple lover in your life. If successfully funded this project promises to be available in time for the holiday season when iPhone and iPad charger theft is at its highest!



For more information or to support visit


Study Suggests Consumers Are No Longer Drinking The Apple Kool Aid….

November 5th, 2012 by Christen Rochon


As a former Apple “fan-girl” – I must admit, it took me some time to realize that something in the Apple Kool Aid wasn’t all natural.  Maybe it began with the idea that releasing a slightly updated version of the iPhone or iPad every several months wasn’t right or maybe it was the notion of feeling tricked when Apple tried to convince me that the iPhone 5  was really something new.  Since being released after the Samsung SIII – it didn’t take a genius to realize that something in the brand loyalty kool aid was going bad.  Diving into what others believe was Apple’s “nail in the coffin” – Apple maps – further proves researchers latest findings.   In what some could consider an eye-opening sign of the times, recent studies by Strategy Analytics suggest that Apple users are no longer as interested in sticking with the brand’s products in the future.


The survey found 88% of current iPhone owners in the U.S. were likely to buy another Apple smartphone. But just last year the study reported 93% of customers willing to purchase a subsequent Apple product.

The decline in Apple loyalty can also be seen globally. The study found 75% of Western European users were likely to purchase another Apple handset, down from 88% in 2011.

Apple says there is a market for new customers, but negative press has led to the decrease in “customer interest” for future products.

Recent reviews of the iPhone 5 claimed customers were unhappy with the lack of innovation to the hardware since the release of the iPhone 4s.

“It is the shift in the number of those who are unsure whether they will remain with the same brand for their next phone that Apple should be concerned about,” Taryn Tulay, an analyst at Strategy Analytics.



Do you consider yourself brand loyal to technology?  Are you still drinking the Apple Kool Aid or have you moved onto another brand beverage of choice?



Five Reasons Why Buying The iPad Mini Is A BAD IDEA

November 2nd, 2012 by Tech Staff


It’s arrived in stores today with lack-luster thunder…yeah right.  Of course the masses will follow suit yet again and purchase Apple’s newest miniature iPad… Why? Because spending hard earned cash on anything Apple-related is always a great idea.. Right? WRONG..  Based on a few recent updates, redesigns and contrasts against similar mini tablets on the market, it’s safe to say that buying the iPad Mini today is a bad, BAD IDEA.


5.  The iPad Mini costs too much, ($329) especially considering the lower resolution of its 7.9-inch non-Retina Display. The A5 processor isn’t as robust as the one in the fourth-gen iPad and iPhone 5. Typing on the smaller screen is not quite as comfy.


4.  Based on numerous reports, crowds waiting in line at Apple retail stores are A LOT smaller than they have been in the past for other launches.  Which means that if there isn’t a great demand for the product, you probably shouldn’t be clamoring for one in your hands too soon.


3.  If you thought buying an iPad Mini today would get you the lightning speed you need, think again.  Apple isn’t launching the LTE-enabled iPad Minis until later in the month.  (Talk about a bait & switch…) This is a significant factor in analysts predicting WEAK opening weekend sales for the new device.


2.  Something as small as the iPad Mini should at least have multiple functions like the Galaxy Note II.  What’s the use of carrying a smaller tablet AND a smartphone if you don’t have to?


1.  Buying the iPad Mini opening weekend reinforces the idea that it’s okay to create updated versions of devices sooner than loyal consumers can afford them.  There are countless iPad 2 and even New iPad owners that will not be buying the iPad mini or 4th generation iPad because it’s too much, too soon.  Next thing you know, Apple will be expecting consumers to sell their first borns just to keep up with purchasing the production of new idevices…Good Luck With That…


What do you think?  Will you become a new iPad Mini owner this weekend?


When The Fat Lady Sings: The Pentagon Considers Apple, Android over Blackberry

November 1st, 2012 by Christen Rochon


In case you didn’t think the mobile takeover was real, the U.S. Government is considering leaving it’s archaic standard of RIM and Blackberry devices and opting for Apple or Android instead.  In a quest for a larger, mature app ecosystems – The U.S. Government has officially announced that they’re accepting applications for new service providers that can manage keeping their defense secrets – A SECRET.

TechCrunch reports The U.S. Government will now be looking into solutions for provisioning iOS and Android devices in addition to those featuring RIM’s BlackBerry OS, according to a new report from Reuters. That means RIM will no longer have the exclusive contract for smartphone devices at the U.S. Defense Department, though it will remain another option.

A posting for the Defense Information Systems Agency is looking for companies to submit applications detailing how they can provide software to monitor and enforce strict security measures required for sensitive defense-related operations. The potential size of any arrangement with the Defense Department is huge: it could span 8 million devices all told. But the DOD doesn’t mean RIM is left out in the cold; in fact, BlackBerry’s Mobile Fusion cross-platform mobile device management solution is among the software solutions that could theoretically meet the needs of the DOD.

RIM said that it will be offering Fusion as a potential solution for consideration, in an interview with Reuters. And while other organizations like U.S. Immigration and Customs Enforcement have announced they’ll switch entirely to iPhone, BlackBerry still probably won’t kicked out of the Pentagon altogether, at least in the immediate future, so while this is a blow, it isn’t a knock-out punch quite yet.

What do you think?  Could you be seeing our Commander in Chief President Obama on #TeamApple or #TeamAndroid soon?   Which device do you think he prefers?



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