Stella McCartney Invades The iPad
Stella McCartney to launch the second issue of her iPad App available for download on iTunes this week. To coincide with the launch, the Stella McCartney online shop is also now available in 28 additional European countries including France, Germany, Italy and Spain, on stellamccartney.com
The new App features an edition of Stella’s World where you can browse through news, photos and videos about the brand. A gallery of images from the recently launched “Linda McCartney: Life in Photographs” book by Taschen personally selected by Stella are available for viewing. A behind the scenes documentation of British Olympiads from the latest Team GB ad campaign shot by Jacob Sutton. A first glimpse backstage at the Winter 2011 show in Paris, a sneak preview of the Spring 2012 collection presented in New York this summer, a making of video of this year’s MET Gala dresses and new playful interactive functions.
Shopping on stellamccartney.com is now available in 30 countries worldwide. The browsing experience of the website will be compatible on the iPad App and for the first time shoppable in September.
About Stella McCartney:
Stella McCartney launched her eponymous fashion label in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s luxury women’s ready-to-wear, accessories, lingerie, beauty and performance range with adidas are available through 15 freestanding stores including London, NY, Los Angeles, Tokyo, Hong Kong, Paris, Milan and the soon to open location in Rome, as well around 600 wholesale accounts in key cities worldwide.