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Road to Runway Uncovered at Mercedes-Benz Fashion Week Swim

A record of more than 30 international designers are expected in Miami Beach as the Mercedes-Benz Fashion Week Swim kicks off today, July 19 at the Raleigh Hotel.

LISA BLUE: Runway Photos 2012 Swimwear

With many of the fashion industry’s top swimsuit designers showing off their most innovative collections during the five-day event, Mercedes-Benz will roll-out the new SL63 AMG and showcase its unparalleled capability to create bespoke vehicles out of the highest-quality paints, leathers and trims.  The SL63 AMG is exemplary of pure performance and chic design – the iconic AMG roadster features an ultra-premium diamond white exterior with a red and black colorblocking luxe leather interior and hand sewn cross-stitching as well as a carbon fiber trim.  The 19″ AMG Triple 5-Spoke Wheels with silver brake calipers and panorama sunroof make this vehicle the most eye-catching fashion statement to roll down Ocean Drive.

SL63 AMG will premiere on July 20 at the Raleigh Hotel in Miami

The SL63 AMG will premiere on July 20 at “Bespoke by Mercedes-Benz,” an event the brand is throwing on The Raleigh hotel pool deck.  Hosted by Laure Heriard Dubreuil, Founder & CEO of The Webster Miami, and jewelry designer, Mary Kate Steinmiller, the exclusive invite-only media event will highlight the point of intersection between the worlds of fashion and luxury automobiles.  Guests will take part in a “do-it-yourself” themed fashion project right beside the SL63 AMG.

With the help of the hosts, attendees will have the opportunity to create their own bespoke fashion accessories including jewelry, headbands, and clutches using Mercedes-Benz vehicle leather and other luxe materials.  Mary Kate Steinmiller’s limited-edition Mercedes-Benz fashion accessories will be on sale exclusively at The Webster following the event.

 

Fore more runway shows, presentations and Mercedes Benz Fashion Week Swim events, check out Miami.MBFashionWeek.com.

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