The New Face Of Beauty: There’s Something About Lupita!
Everyone’s favorite Hollywood “It” Girl joins the mega list of brand ambassadors, including Julia Roberts, Kate Winslet and Penelope Cruz, but there’s something about Lupita Nyong’o, she’s become the first Black spokesperson for the Lancôme brand. Both Lupita and Lancôme confirmed the news, with the brand sharing the first gorgeous photo of, we’re sure, many, and the actress making the announcement in a video on Instagram.
The video, while brief, conveys Lupita’s excitement for her new role as Lancome ambassador. We’re still unsure of what products she’ll be linked to, but WWD reports that the ads will be out in September. Lupita told WWD that she partnered with Lancôme because she supports what they stand for, which is, namely, “something other than just looks.” While I can’t wait to see what Lancôme and Lupita come up with together, I’m even more excited to see the impact that this partnership will have on the world perception of beauty from Hollywood, Corporate and Kindergarten level.
“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.” – Lupita Nyong’o
This is the first major endorsement deal for Lupita, but keep a watchful eye out there’s plenty more to come.