L’Oreal Is Bringing Fashion & Beauty To An Xbox Near You!
“With more content and women on Xbox LIVE than ever before, we see this as a tremendous opportunity for L’Oréal USA. We wanted to connect with this rapidly growing audience and combine their passion for entertainment and beauty into one seamless personalized experience” said Esohe Omoruyi, VP Digital Marketing L’Oreal USA.The Next Level on Xbox LIVE that will serve as a one-stop beauty and style hub for women. Consumers will have the ability to uniquely tailor their Next Level experience through a customization engine that serves content in a manner to suit each user's individual taste. Designed and created with interactive solutions from BrightLine, this ever-evolving destination will offer how-to videos, articles, and product-centric interactive features showcasing the latest in style, entertainment and beauty - all brought to audiences by L'Oréal brands and key editorial partners Lucky Magazine and Makeup.com.