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London Fashion Week: Burberry + iPhone 5s Slow Motion = AWESOMENESS

iPhone 5s slow motion

Looking for your iPhone 5s sneek peek?  You don’t have to look any further than via Burberry on your favorite social media feed.  London Fashion Week is in full swing and London fashion powerhouse Burberry took to their Instagram feed to highlight the iPhone 5s camera capabilities to thousands of it’s fashion house fans.

 

If you’ve ever been curious about the new iPhone 5S slow-motion mode, just check out Burberry’s Instagram feed. Apple lent the British fashion house the device to capture its pastel-colored Spring/Summer 2014 collection show as part of a cross-promotional partnership.  The full show of the Burberry Prorsum Womenswear S/S14 show appeared on Burberry’s YouTube page on Tuesday. Apple announced the collaboration last week, noting that behind-the-scenes footage, product details, and preparation footage would accompany shots of the London runway show.  The 15-second video received more than 20,000 Instagram likes in one day.  Take a peek at the new iPhone 5S slow-motion feature video below.

 

The iPhone 5s features the same 8-megapixel resolution of its predecessor, but Apple has given the device a slightly larger sensor in order to improve imaging in low-light conditions. It also has a reworked five-element lens wit ha larger f/2.2 aperture. Apple also swapped out the single flash featured on the iPhone 5 for a dual LED flash unit called “True Tone,” which should help keep flash-aided images from looking washed out. On the video end, the iPhone 5s also has a 120-frames-per-second slow-motion video mode and precision autofocus matrix metering.

“This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,” said Burberry CEP Christopher Bailey. “We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.”  With fashion & technology companies teaming up everyday, this trend is bound to grow bigger and better each year.  Who are you looking forward to seeing collaborate next?

iPhone 5s slow motion
iPhone 5s slow motion
iPhone 5s slow motion
via Burberry / Mashable

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