Lady Gaga Rocks The Mobile Movement With Vice And AT&T
Disclosure: As the author, I have been compensated to share experiences found throughout SXSW 2014 including unique AT&T SXSW activations in Austin however, all opinions are my own.
The news is out! Lady Gaga rocked The Mobile Movement With Vice and AT&T last night in Austin!
— Motherboard (@motherboard) March 11, 2014
Created by AT&T in collaboration with VICE’s Motherboard, the three-day interactive showcase celebrated young innovators by elevating mobile innovations to new heights. Guests experienced apps in amazing new ways, enjoy indoor and outdoor entertainment, networked in the AT&T lounge and experienced interactive musical performances.
Culminating the final night of the three-day experience was an interactive film screening, VIP reception, musical performance by DJ Shadow, Machine Drum and Reggie Watts. Check out more photos of Lady Gaga from inside The Mobile Movement event below.
Wondering why Lady Gaga is in town? The five-time Grammy Award winning powerhouse brings her unique voice and talent to this year’s SXSW joining an impressive roster of past SXSW Music keynote speakers including music legends like Lou Reed, Dave Grohl and Bruce Springsteen. As the first SXSW Music female speaker in 15 years, Lady Gaga name will be on everyone’s lips during SXSW Music festival — and we saw her first at The Mobile Movement with AT&T.
Just in case you’re in Austin and can’t get enough of Lady Gaga, you can check out her keynote Friday, March 14th at 11am in the Grand Ballroom of the downtown Hilton Austin (the keynote conversation will be led by John Norris of Fuse and is open to those with SXSW Platinum and Music registrations or Artist Wristbands.) You can also check out her live performance with Doritos on Thursday night at Stubb’s BBQ in Austin.