Kanye West & Jay Z’s Creative Consultant Creates SHADOW Dream Mobile App
Have you ever had a life-altering, spectacular dream and within minutes of waking up could no longer remember the moments that made up your vision? Well now, there’s an app for that (and it doesn’t require you to wear some silly electromagnetic head gear.) SHADOW, a New-York based startup building the world’s largest dream database, and is now offering it’s iOS app to help users record and remember their dreams. SHADOW is an innovative alarm clock that helps users remember and record their dreams by placing them in a cloud-based, global dream repository. SHADOW visualizes your sleep and dream patterns to identify common themes and, by using dream content of other users, turns these symbols and experiences into insights.
Founder hunter lee soik explains: “Some of humanity’s best scientific discoveries begin in dreams, yet most of us forget 95% of our dreams within minutes of waking up. Thanks to our Kickstarter backers we can now build an app to capture all that lost dream data, and we are absolutely astounded by the positive response we’ve had so far. A massive thank you to every one who has backed, supported and given us your feedback, we could not have done it without you”.
At its heart SHADOW is an alarm clock, but with a stunning design and advanced features. Simply tell SHADOW when you go to bed and the time you wish to wake up, and come morning it will use a series of escalating alarms. The gradual increase in volume not only makes the waking up process easier, but helps you better remember your dreams by taking you through your hypnopompic state (the transition from asleep to awake) much slower than a standard alarm clock.
Once you’re awake, SHADOW immediately prompts you to record your dreams, you can speak or text your dream into the app and if you do audio it’ll transcribe to text and pull out the key words. From there SHADOW will push the dream to a secured server where it can anonymously organize the global data to identify major themes and trends. For the times when remembering dreams is tricky, you can opt to answer a series of 5-10 questions designed to jog your memory. The whole process takes less than five minutes, and once the data is recorded you decide how far and wide to share it.
Now available at $8, SHADOW helps users record and remember their dreams. Early Backers will receive the application beginning around December, and you can still back the project from as little as $2 on their Kickstarter page until the campaign ends on 11:11am on November 2. SHADOW is the brainchild of soik, an entrepreneur specializing in organizational leadership and experience design. Before founding SHADOW, soik was a creative consultant for Kanye West and Jay-Z’s Watch the Throne tour, and consultant for brands including Stella McCartney, Vitra, the CFDA Awards and Art Basel. For more visit www.discovershadow.