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I’m Speaking! How To Grow Multiple Incomes With Multiple Blogs – SBOC Miami 2013

September 30th, 2013 by Christen

style bloggers of color

If you’re a blogger or just intrigued by the business of blogging, I have news for you!  I’m teaching a workshop titled “Second Time Around” at the Style Bloggers of Color Conference in Miami, FL.  If you recall, last year I participated as a panelist on the Making Your Mark in Social Media” panel and enjoyed a weekend of panels and events with other stylish bloggers including TheCurvyFashionista, FashionSteeleNYC and FashionBombDaily.


style bloggers of color

SBOC 12 Candids With Marie & Monroe of and


This year, the Style Bloggers of Color is taking its 2nd annual conference to new heights for new and seasoned bloggers.  The theme for this year’s conference is “Take Two”, with focus on taking your blog to the next level! From layout reinvention, video content, maximizing the business of your blog and more topics, workshops and panels that you won’t want to miss!  This year, I will be teaching my first workshop on growing multiple brands, multiple incomes with multiple blogs.  I’ll be answering questions like, “Should you start a second blog? Will it be too much? How much money you could potentially make?”  Check out the full Style Bloggers of Color 2012 schedule here.


style bloggers of color


For more information on the Style Bloggers of Color Conference, please visit Also follow the conference on twitter, at on facebook at, and on Pinterest at  Get your tickets here:


The Tom Joyner Fantastic Voyage Cruise (I’m Speaking!)

April 2nd, 2013 by Christen

The Tom Joyner Fantastic Voyage Cruise
The Tom Joyner Fantastic Voyage Cruise

The Tom Joyner Fantastic Voyage Cruise


Can I let you in on a (Big) little secret? I love talking to everyday people about social media and smartphone apps that improves everyday life! One of my favorite moments is sharing a new app or new social media function and seeing the look of surprise when someone discovers something new that’s special to them.

The Tom Joyner Fantastic Voyage Cruise 

 AllState Tom Joyner Family Reunion, I also had the opportunity of co-hosting the “Fly On A Dime” Affordable Fashion panel with celebrity stylist Olori Swank & celebrity beauty artist Tia Hebron.

2012 AllState Tom Joyner Family Reunion, Co-hosting the “Fly On A Dime” Affordable Fashion panel with celebrity stylist Olori Swank & celebrity beauty artist Tia Hebron.


Last year I was blessed to share those mobile experiences speaking at the National Association Of Black MBA conference, New York Public Library, Tom Joyner Family Reunion and more.  Now, I’ll be taking my talents through international waters joining the likes of Tyler Perry, Claudia Jordan, Jamie Foxx, Ludacris and others on the Tom Joyner Fantastic Voyage.  Setting sail this Sunday, April 7th on board the Carnival ‘Glory’ cruise ship, I’m excited to visit San Juan, Puerto Rico Private Island and Nassau, Bahamas for the first time.

 The Tom Joyner Fantastic Voyage Cruise

During this Fantastic Voyage, I’ll be speaking on various panels about fashion, womanhood and will continue my ‘Financial APPtitude’ series, speaking on “Mobile Apps For Acquiring Wealth”.  Stay tuned to all next week for celebrity interviews & insights from the Atlantic as we set sail on this amazing Fantastic Voyage experience.


About the Tom Joyner Fantastic Voyage Cruise


This will be my first time going on a cruise, and I’ll need some advice.  Let me know your best cruising tips in the comments section below. (Thanks!)



Women Interactive Creative Technology Festival (I’m Speaking!)

October 10th, 2012 by Christen

It’s a great time to be a woman in technology!  A once male dominated field – filled with pocket protectors and scientific calculators is now becoming inhabited by fun, fierce and creative women with a lot to say and even more to contribute to technology’s advancement.  That’s why I’m so excited to be participating in the Women Interactive Creative Technology Festival October 12-13th at Spelman College in Atlanta, GA.



Presented by the Art of Genius Creative Technology Series and Spelman College’s Digital Moving Image Salon (DMIS), Women Interactive Creative Technology Festival is a one day interactive technology festival for women of color who produce and share media content.  In keeping with the fast paced nature of technology, the WI Festival will allow college students, collegiate faculty, technology and media professionals the opportunity to interact with innovative technology by following the three pillars in which the festival is based: Interact. Educate. Inspire.


During the festival, I’ll be joining Mattie James – Mattieologie / Fashion Bloggers of Color, Tami Reed of Talking with Tami and Lamar & Roni Tyler of Black and Married with discussing ways to “Monetize Your Creativity” and harnessing the power of cashing in on your brand.  We see them on television all the time, people who’ve managed to make a living off of their creativity. But you don’t have to be the next Scarlett Johansson and make $20 million a film to make a living off of your creativity. It is possible for us regular folks to make money off of the content we create. While we won’t be able to show you how to make $20 million off of your compelling piece of content, we can provide you with some tools to begin turning your content into dollars.  For a full schedule of amazing workshops, screenings or panels click here for Women Interactive Programming Schedule


Interactive Atrium – Get a “hands on” approach to technology getting to play video games, try new apps, and participate in technology product demos with two full floors of interactive fun!

Education Suites -Participate in media and technology workshops, specifically geared toward the creation and sharing of media content. All exhibitions and education workshops are executed in 30, 20 and 15 minute intervals allowing attendees to get high quality information in a short amount of time.

Inspiration Hall & Screening Rooms -Experience cutting edge media content and advanced technological exhibitions. All exhibits must be written, directed and/or produced by a woman of color.  All exhibitions and education workshops are executed in 30, 20 and 15 minute intervals allowing attendees to get lots of information in a short amount of time.

Interested in purchasing tickets?  We’re giving D&D readers a special $10 discount on Women Interactive tickets just by using the “DandD” discount code on  Hope to see you there!



I’M SPEAKING! Tom Joyner Family Reunion in Orlando, FL!

August 20th, 2012 by Christen


In our latest efforts to educate, share and tackle the ever-changing world of social media, I’m pleased to announce that I’ll be sharing my experiences as a speaker at the Tom Joyner Family Reunion in Orlando, Florida.

If you’re interested in learning a few social media tips & tricks as well as how to teach your kids some social media etiquette – check out the excerpt from regarding the launch of my national social media seminar below.

“Social Media Basics – Hosted by: Christen Rochon of Divas And Dorks
If you would really like to get a handle on the basics of Social Media (Facebook, Twitter, Pinterest, etc.) then this is the seminar for you. This seminar will teach the basics of using all of the features included on the most popular social networks. Our expert will get you started and you can post even post to our social media sites and share your experiences from the weekend.  “

Interested in bringing our D&D Social Media Seminars to your next event?  Contact us today!

How I’m using Instagram stories & Snapchat To Share My Journey

August 4th, 2016 by Christen


It came from out of nowhere, when everyone least expected it.  Just when you were getting comfortable and engaged with the short form sharing platform SnapChat, Instagram releases an update that turned the social sharing world upside down.


Instagram stories

So what is an Instagram story anyways?  According to the official Instagram announcement, Instagram stories a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story. According to social media savants, strategists and experts alike Instagram stories are new ways to engage with friends and followers on Instagram.  According to my brilliant blogger bae Ty Alexander of Gorgeous in Grey Instagram Stories vs SnapChat means……”Instagram kinda bodies Snapchat.


Instagram stories


Like many of you, the new update left me dazed, confused and contemplating if I really have to adapt to using either or both social platforms in the future.  After further deliberation, my conclusion is a resounding YES!  I’ve figured out how to effectively use Instagram stories and SnapChat to share my journey and hopefully it’ll inspire you to share and create authentic content in a fun and exciting new way too!


Instagram Stories – A little less unfiltered.    

Instagram vs snapchat



As much as I love to share my journeys, adventures and moments behind the scenes of building a brand and charging ahead in my career, I often find myself guilty of going days (sometime even weeks) without social shares on Instagram.  The solution:  Snapchat and Instagram stories!  Are you following @DivasandDorks on Instagram? If not, you might want to do that STAT.  As far as Instagram stories are concerned, I’ll be sharing moments behind the blog that’ll give insight into the life of the diva behind  You’ll find plenty of adventures in travel, cars and tech with a sprinkle of delectable dorkiness in between.


SnapChat – Absolutely Uninhibited.



Want to get to know the girl behind the blog?  (This is the part where you frantically search @DivasandDorks on SnapChat and click Add!)  Snapchat is my refuge where I speak to the voices in my head OUT LOUD.  (No there aren’t real voices in my head, but I do think I’m speaking to a group of my imaginary friends, that is, until you guys snap me back and I realize that I’m sharing my boring life with my internet peeps, family and friends! LOL)  On the snap, get ready for a front row seat into the life of Christen.  Lately it’s been a hoot sharing my morning commute karaoke moments, behind the scenes of my tv diva career, family, friends and Sundays at church.


So now you know what to expect from ME, what should I expect to see on your snaps and Instagram stories?  Are you loving the new Instagram update or are you a snapchatter til the bitter end?  Drop your Instagram and snapchat names in the comments and let me know your story below!



Let’s Talk About The Reality Of Making Money Using Social Media On ESSENCE Live

February 4th, 2016 by Christen

Last week, I had the distinct pleasure of talking social media, branding and the business of making money online on ESSENCE Live. Joined by Crissle West of The Read, Whitney White of Naptural 85, we talked about the life of social media entrepreneurs, common misconceptions and how we built wealth online.


Essence Live


Making money online isn’t child’s play.  Nowadays, there’s serious corporate budgets behind social media campaigns, social media influencers as brand ambassadors and more readily available now more than ever before.  Within my first year of blogging, I’ve made money as an ambassador of Samsung, worked with Verizon, Ford and Toyota.  Check out some of my thoughts on monetizing influence with ESSENCE Live host Dana Blair (and a few bonus thoughts / and video) below.


“Are you making money online?”

Yes.  While I’m not (yet) making millions, I make a very comfortable living because of my social media brand online.  While I’m not making it rain anywhere, I’ve been taught that it’s better to be humble and unassuming about how much you make (like Steve Jobs and Oprah) rather than boasting and (probably lying) about your net worth.


“What’s the good/bad of monetizing social media?”

The good part about being your own boss is the freedom you have to do what you love, and you get paid while doing it.  The downside that I didn’t anticipate just how much of that freedom is sucked dry by obsessing over scheduled posts, speaking engagement details and other revenue producing components.


“Final Thoughts?”

People often have the misconception that you have to be a huge social media superstar to make money online.  That’s simply not true.  There are plenty of social media influencers with hundreds of thousands of fans and followers and they’re trying to figure out how to make money, just like the blogger that just began branding online.  The difference between the ones that succeed and the ones that fail is the perception.  If you have a strategic goal of who you want to speak to, what you want to accomplish, when you want to make money and why brands should want to work with you – you’ve catapulted your brand far ahead beyond anyone else.  Social media size doesn’t always matter.


Check out the abbreviated version of last week’s ESSENCE Live segment and let me know what you think below!



Are you interested in learning how to monetize your social influencer better?  Sign up for Act Like A Blogger, Think Like A Brand newsletter and get upcoming opportunities, webinars and eBooks to help you know and grow delivered directly to your inbox today!



How I’m Using My Journey In Technology To Honor Trailblazers And Create A Legacy For The Future

February 1st, 2016 by Christen


In honor of the African-American trailblazers who help shape American history, AT&T celebrates the people, movements and tools empowering positive change. Black History Month is a lot more than 28 days recognizing our history, it’s also a time where we identify how our history has shaped us into who we are today.  Over the years, I’ve found inspiration from many African-American leaders and trailblazers in the community and technology fields.  One innovator that I truly identify with is Dr. Shirley Ann Jackson, the first African-American woman to earn a Ph.D. at MIT.


att 28 days


Dr. Shirley Ann Jackson used her knowledge of physics to foster advances in telecommunications research while working at Bell Laboratories. Dr. Jackson conducted breakthrough basic scientific research that enabled others to invent the portable fax, touch tone telephone, solar cells, fiber optic cables, and the technology behind caller ID and call waiting.

Before women in stem was a huge initiative, Dr. Shirley Ann Jackson was making strides in the industry which has made it easier for many women like me to explore interests in the fields of science, technology, engineering and math.  Because of her efforts, I’ve been able to create moments that matter teaching future entrepreneurs at Michigan State University and conferences around the country.


att 28 days


“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.”Michelle Obama


ATT 28 days innovate state


Recently, I’ve had the opportunity to partner with my alma mater Michigan State University and the Spartan Innovations Entrepreneurial program.  My commitment to the program included speaking to over 100 students of all colors, ages and backgrounds to share my journey in the technology space.  In addition to sharing my journey, I had the pleasure to advise many of them on their entrepreneurial and innovation path.  As a former low-income and high-risk student, it meant the world to me to speak with students who may have a similar education route as I did. Moments like these don’t just matter, but they shape the way you view influence and creating a legacy for others.  Becoming an advocate for Stem and entrepreneurial education is just the beginning to creating a legacy of my own.


ATT 28 days Black History Month


How are you celebrating Black History Month and making your mark?  What historical trailblazers inspire you to create moments that matter of your own?  Discover more historical moments and leaders on

[Ready, Set, Download!] 6 Secret Apps Every Hustler, Boss Chick And Entrepreneur Needs

January 28th, 2016 by Christen

According to Fast Company, there are over half a million new businesses (530,000) created each month.  That’s a whole lot of entrepreneurs!

I realized at an early age that the entrepreneur lifestyle was for me. In 3rd grade, I made the decision that there would be no one who could out match my hustle.  Almost 30 years and 5 businesses later, I’ve been recognized as a top leader among my career peers, featured in business magazines and held public speaking forums across the country on the art of the entrepreneur enterprise.

Let’s face it, the entrepreneur life ain’t for everyone, there are long hours, private ideation sessions, and plenty of research required to build a successful business – and then there are business secrets that’ll help you avoid the mistakes of others and expedite your road to success. What’s the secret to Divas And Dorks’ success? Discover secret apps in my arsenal that fuels this successful business and discover why they’re secret apps every entrepreneur needs to succeed below!


Secret Apps For Entrepreneurs



Pennies Personal Money, Budget And Finance Manager:  If you can’t keep your personal finances in order, how do you expect to get your business budget together? Budgeting shouldn’t be hard work or boring. That’s why in Pennies you won’t find any charts, graphs or complicated diagrams. It’s personal finance made easy, it’s your money made simple. Should you spend or should you save? Pennies shows your spending and finance health with bold colours, helping you slow down or speed up to keep you on track. (Download Pennies App)




Shoeboxed: Get rid of your binders, folders and archaic filing systems and go digital (and green!) with Shoeboxed. Paper, receipts, business cards, forms, books = unnecessary clutter on my desk.  There were days in the past where I simply wanted to take it all and trash it in one swift sweep of my arm over the top of my desk. This gem of a tool let’s you easily scan, take pictures using your mobile device, or even send them via snail mail anything and everything that you would like to save but not necessarily keep on your desk or in a drawer. (Download your free trial of Shoeboxed today)




Evernote: Evernote is my lifesaver and enables me to work more productively. First, what I love about it is that it works both for my personal and business life, and helps me manage the operational pieces of both. Also, I use it on the go. Life is fast and busy for all of us, and Evernote lets me carry everything with me. Wherever I go, I have all the information, checklists, and notes I need. It’s always there for me 24/7. (Download Evernote app)



Moleskine Timepage

Moleskine Timepage:  The most elegant calendar for your pocket and wrist, Timepage is a calendar designed to make every day more enjoyable and easy to navigate. Have all your calendars in one place, seamlessly integrated with weather forecasts, maps and contacts.  (I have six different calendars, so you know I need something simple and seamless that’ll work for me!)  Even on the Apple watch, you can see your day-by-day schedule for the next week, discover the weather, see how long until your next event and travel details and wrist tap reminders…ALL ON YOUR WRIST! Genius! (Download Moleskine Timepage)




17Hats:  What if there was a secret app that combines many of the apps you are likely using into a single flawless interface.  It’s creators have built 17hats with the entrepreneur in mind.  They have given us a suite of functions to from from sales leads to research and information gathering via an online questionnaire on to a proposal to hand off to your potential client.  17Hats doesn’t stop there – the ball continues rolling downhill to contract, invoicing and finally payment.  It’s like a fortune 500 company CRM system but designed for the single DIY’er.  It also doesn’t carry the big fortune 500 company price tag.  (Download your FREE trial of 17Hats)




Dropbox: Who doesn’t have a Dropbox account? But did you know you can run your entire business, using The Cloud? What would happen if your hard-drives were to be damaged in an accident or natural disaster?  Would you be able to recover from lost data and time?  You really need an off-site backup system in order to safeguard yourself against that kind of vulnerability.  An automatic backup is by far the easiest. Don’t make the mistake of buying storage space, computer storage and flash drives when Dropbox has everything you need and is as mobile as you!  (Upgrade for FREE Dropbox storage)



PDF Reader Pro

BONUS:  PDF Reader PRO Edition: There’s no longer an excuse to delay the closing of a deal! This app allows you to electronically edit and sign documents easily and securely. It also records and stores each document’s history, so you have automatic audit trails — saving you the time and trouble of backtracking in case the need arises. (Download PDF Reader PRO Edition)


These are just a few of my favorite apps that I can’t manage my hustle without.  Why make the same mistakes and try and fail with other apps when these award winning apps can get you on the right path to entrepreneurial success?  These apps aren’t just for business either, use them to manage family budgets, trip itineraries, photos, everyday receipts and more!  Being an entrepreneur isn’t just a career move, it’s a lifestyle!


Did I miss any other secret apps for entrepreneurs?  Share your favorite apps for entrepreneurs below!




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[Blogging 101] Let’s Talk Billion Dollar Branding At Blogalicious 2015 #BYOE15

September 11th, 2015 by Christen

Are you a blogger, online influencer or someone that wants to learn the real world practices of becoming a career blogger? Want to learn how to research, pitch and close six-figure deals for you and your brand? Now that I’ve got your attention, let’s talk the business of blogging at Blogalicious!


blogalicious speaker 2015 christen rochon divasanddorks



As a top media marketer for companies like CBS and iHeart Radio for over 10 years, I’ve learned a thing or two about monetizing influence.  [How I Learned To Master Consistency And Become Profitable –] Discover how I’ve amassed relationships that span beyond blogging with Fortune 500 companies like Coca Cola, Verizon and Ford Motor Company and learn how to pitch and get paid for your brand online and beyond.


I’m Speaking

Join me at Blogalicious 2015 and learn step-by-step strategies to creating your Billion Dollar Brand and Empire Thursday, September 11th at 4:30pm!  Learn from blogging and branding strategists @Kaileicarr, @Mayaelious and myself to uncover branding secrets and apply proven techniques to monetize your influence and blog better than ever before.


billion dollar branding


What You Can Expect

Practical answers, illustrations and solutions to your sales questions.  How to create the demand for partnerships? How to initiate the sale? What makes a billion dollar brand want to work with bloggers? What does a six-figure influencer proposal look like?  How do you find the right brand with the right budget?


Register for Blogalicious 2015

Blogalicious 2015 Build Your Own Empire | September 10 – 12 | Baltimore Marriott Waterfront 

Blogalicious Weekend conference – the first and only event of its kind – is THE go-to destination for influential multicultural women social media enthusiasts from all over the world to collaborate, connect and uplift one another. Whether you are a blogger interested in connecting to a welcoming sisterhood or a brand looking to engage with a robust network of social media influencers, the Blogalicious community is rich with meaningful relationships and limitless opportunity. [Register today!]


Let’s Talk Now

How do you make the most out of a blogging conference experience?  What are the conference essentials that every attendee needs?  What are conference mistakes to avoid?  What’s the best way to prepare for a conference that could change your life?  Join blog conference veterans Terrance (@BrothaTech), Ty (@GorgeousInGrey) and myself as we discuss the Do’s/Don’ts and what to pack for Blogalicious 2015 – on Blab!  Subscribe & check out the replay!


blogalicious blab

Meet smart people. Hear success stories. Discover what’s working. Discuss ways to create smarter creative content, impactful web-based marketing, as well as new programs, people, and platforms that engage your audience and build relationships. Want to learn more about Blogalicious? Visit


Take our survey and enter to win a $100 Gift Card of your choice!



Learn Something New! Summer School Is In Session With These Amazing Apps

July 10th, 2015 by Tech Staff

Just because school is out for the summer doesn’t mean you can’t take the time to learn something new!  There are tons of inexpensive and free apps that will help you learn practically everything!  Want to become fluent in Spanish? There’s an app for that?  Need to brush up on your cooking skills?  There’s an app for that too!  Check out 10 amazing apps that will help you learn something new each and everyday below!


learning apps


Become a master chef: Most of us have a few go-to dishes in our repertoire, but don’t branch out from there. If you want to expand your recipe bank, food journalist and author Mark Bittman’s How to Cook Everything is the way to go. Aside from recipes, there are kitchen tips and shopping lists built in to make your time in the kitchen more efficient. And there’s is a vegetarian version of the app you can download if you are an herbivore. $9.99 on iOS


Learn to invest: If you want to diversify your portfolio but find the stock market overwhelming, Trade Hero is here to help. Aside from being able to buy, sell and trade stocks, you’ll also receive pro tips and support so you can make the most educated decisions when it comes to investing in stocks. Free on iOS and Android



Become bilingual — or trilingual: You can pick up a foreign language without having to sign up for a Berlitz class. Duolingo turns the learning process into a game by allowing you to pick up one of more than a dozen languages through a series of speaking, listening and visual exercises. With the convenience of being able to study on the go, you’ll be a master linguist in no time. Free on iOS and Android



Get your art history on: Whether you are an art buff or want to appear more knowledgeable the next time you’re at a museum, this is the app for you. With Daily Art you’ll examine a new masterpiece each day, read about its history and the artist. Free on iOS and Android



Sharpen your #girlboss skills: Levo League recently debuted their Thinking Talents app complete with a quiz to help you assess your strengths in the workplace. The best part is that you can share your results with coworkers and friends to get a sense of how your skills can best complement each other. If you’re thinking of starting a business with your friends, this app is a must. Free on iOS


Get informed: LinkedIn recently updated their news app, Pulse, making it one of the best resources for business, career and trend information. Unlike traditional newspapers, there is no subscription fee for Pulse, and it is one of the best sources for learning about how to advance in your career and what is happening in the working world. Free on iOS and Android




Become a Stock Market Whiz: Similar to Trade Hero, the Stock Market app will help you learn the ins and outs of wall street. Aside from offering easy-to-follow graphs and charts, this app features great video content on investing and stock basics. Free on iOS and Android



Teach Others: The updated iTunes U now allows instructors to collect and grade assignments. It is also teaching us to be greener since by nature it forces you to go paperless. Not a teacher? You can still use this app! There is a wide library of free college-level courses so you can take that elective you missed out on. Free on iOS



Become a Wordsmith: Lexicon nerds, rejoice! The Word of the Day app was build for you. The title says it all; you’ll be sent a new word and definition each day so you’ll eventually have the most impressive vocabulary out of all of your friends. Free on iOS



Teach Your Kids: This is a great app for parents who want to help their tween or teen prep for high school or college. Kahn Academy allows your child to refresh their skills in past course levels and get ahead of the curve by learning advanced content. The app also features tools for parents and teacher. Free on iOS and Android


Now that you have a few summer apps that will keep you learning all summer long, which apps are you looking forward to downloading first?  Share your summer school skill wishlist in the comments section below!






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