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Imported From Detroit: Chrysler Drives “MOTOWN: THE MUSICAL” To Broadway

chrysler motown the musical broadway preview nyc

Imported From Detroit and Impacting Broadway in 2013… The Chrysler 300 and Motown: The Musical

 

As a “motor city gal living in the city of dreams,” I was beyond thrilled to hear that the Motown story would be descending upon New York City in the form of a musical and one of Motown’s biggest supporters the Chrysler brand has been announced as the driving force behind the arrival to Broadway.

 

“The Chrysler brand is honored to be part of this epic event that details the history of Motown, celebrates the music of its time and shares with the world how the city of Detroit serves as a source of inspiration. It’s extraordinary events such as these that helped to define the values of the Chrysler brand.” – Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.

Thursday night, as a guest of the Chrysler brand – I had the pleasure of enjoying a luxury evening filled with ground travel in the 2013 Chrysler 300, attending a very special preview of MOTOWN: THE MUSICAL as well as the celebrity-filled after party event and Liberty Theater. The preview event, held at the Nederlander Theater hosted MOTOWN: THE MUSICAL producer Kevin McCollum, director Charles Randolph-Wright, Smokey Robinson and Mr. Berry Gordy himself gracing the Nederlander stage to share their enthusiastic joy regarding the show and anticipation of it’s release next year.  The cast performed select numbers from the musical which included original Motown hits like “Dancing In The Streets”, “Ball Of Confusion” and “You’re All I Need”.  This intimate event was host to many of the Motown music family & friends including Aretha FranklinJesse JacksonStar JonesGayle KingAl Sharpton and more.

 

motown the musical preview cast

The cast of “Motown: The Musical” along with Berry Gordy at the preview event – presented by Chrysler in NYC.

MOTOWN: THE MUSICAL opens on Broadway at The Lunt-Fontanne Theatre (205 West 46 Street) on April 14, 2013 following preview performances beginning March 11, 2013. Directed by Charles Randolph-Wright, MOTOWN: THE MUSICAL is the real story of the one-of-a-kind sound that hit the airwaves in 1959 and changed America forever. This amazing show charts Motown founder and Detroit native Berry Gordy’s incredible journey from featherweight boxer to the heavyweight music mogul who launched the careers of Diana Ross and The SupremesMichael Jackson and The Jackson FiveStevie WonderThe TemptationsSmokey Robinson and The MiraclesMarvin Gaye and many more.  In addition to the story of the music, it also shares intimate stories behind the music such as the budding romance between Diana Ross & Berry Gordy as well as how his music shattered barriers and shaped a nation.  If you’ve ever enjoyed the made for tv movies such at “The Temptations” or “Jacksons: The American Dream” then you’ll absolutely enjoy the music, dancing and story of MOTOWN: THE MUSICAL on Broaday.

MOTOWN: THE MUSICAL on Broadway previews begin March 11th 2013 and tickets are on sale now.   For more information visit Chrylser’s blog and MotownTheMusical.com

 

Are you ready to see MOTOWN: THE MUSICAL on Broadway?  What are some of your favorite Motown hits?  Share below…

 

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