Fashion140 Takes NYC!
April 20th, 2011 by Christen
Join Divas and Dorks on May 4, 2011 along with representatives from the world's leading fashion namesakes where we will convene at the Lincoln Center's Alice Tully Hall for the inaugural Fashion140 Conference. Fashion, media experts, celebrities and innovators will come together to discuss the growing impact of emerging social media and technological advancements on the style-driven industry. With over 60 leading speakers from Facebook, Twitter, Google Boutiques, Gilt Group, Urban Outfitters, Neiman Marcus, Bonobos, Hautelook, Kmart Fashion and Time Inc., to name a few, and a dynamic program made of short speaking slots and panels, the conference aims to showcase a unique global perspective of the fashion industry and its future. Fashion140 is co-curated by Jeff Pulver, producer of 140 Characters Conference, which analyzes effects of real-time internet on businesses in varying industries and Lilly Berelovich, CEO of Fashion Snoops, an innovative online forecasting service. The partnership started at one of Jeff’s event where the two met and deiced it is time to narrow down the focus on the fashion market. “Not many people know that clothing has the largest sales value of all eCommerce categories”, said Jeff Pulver, “Surprisingly it still makes only 7% of the total 370B$ spent overall on clothing, which demonstrates the unrealized potential. To effectively compete it is imperative for retailers and brands to establish clear digital and social media strategies”. Conference discourse will cover topics such as the changing face of retail, customer engagement, celebrities and social media, real-time fashion reporting, and social return on investment. “Aside the obvious well-oiled marketing-driven fashion brands are leading the social media revolution, we see many old-school businesses that still look the other way”, says Berelovich, “but the change is eminent; with retail shifting to new types of e-commerce, with direct brand-to-consumer engagement and personalized social shopping environments, whoever stays behind may miss the boat. These are just a few examples we will be discussing at #fashion140” For detailed information regarding speakers, plan, sponsorship opportunities, and press access, please visit www.fashion140.com. Make sure to follow @DIVASANDDORKS for special ticket discounts leading up to the event OR you can just click HERE for your special discount compliments of Fashion140 and DivasandDorks.com (a portion of proceeds from these ticket sales will be donated to charity.) Get your tickets today, seats are limited. See You There.