advertisement | your ad here Make This Your Home Page

Divas Drive In Heels: Chevy’s On Point With The Pulse Of First Time Car Buyers

Chevy is speaking to younger first-car buyers like never before.  “Next Gen Customers are not just car owners, they are also tomorrow’s designers, engineers and innovators,” said Mark Reuss, president, General Motors North America. “This generation expects brands to partner with them, and we need to engage with them at every level of our business.””  Unlike other brands, Chevy is specifically about the business of “partnering” with consumers versus “targeting” them.

Several of Chevy’s high impact vehicles popular with younger buyers include the Sonic RS, Spark and the highly popular concept vehicles the Tru 140S and the Code 130R.

One of the driving forces behind younger consumers is of course “24/7 Connectivity” and Productivity – which is one of the reasons why Chevrolet MyLink was created.  MyLink which is featured in the Spark and Sonic, helps them stay connected at a fraction of the price of previous systems.

The Chevrolet Youth Concepts, designed with and for Millennials, serve as an example of how Chevy is engaging the group in the co-creation process. To date, more than 13,000 people have provided feedback on the concepts at global auto shows, through Facebook, and at the annual South by Southwest music, film and interactive conference and festival.

With strong ties to the younger first-time car buyer, Chevy has definitely set themselves apart from their competitors.  It’s still a buyers market and consumers are more informed and determined to get what they want.  What are you looking for when purchasing a new car? 24/7 Connectivity? Price? Style?  

Comments

One Response to “Divas Drive In Heels: Chevy’s On Point With The Pulse Of First Time Car Buyers”

  1. Felicia says:

    I would buy this car as soon as it becomes available

Leave a Reply

Copyright © 2012 DIVAS ON DESTINATIONS | DIVAS AND DORKS | DIVAS DRIVE IN HEELS

RETURN TO TOP OF PAGE

Your Ad Here