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Divas Do Fashion Daily: Kelly Rowland Host TW Steel Watch Launch

Kelly Rowland, the official spokeswoman of the TW Steel watch line, hosted the launch party they had yesterday in New York City. TW Steel prides itself on being an innovative watch line, and is available in 85 countries. It’s an amazing venture for Kelly, and adds versatility to her roster of mostly entertainment, and singing. This is Kelly’s first year being on board with the company, and she was a big fan of the brand prior to her hiring. She believes more women should rock watches as an everyday accessory, and find a way to make it stylish as well as sexy.

Lala (Kelly’s best friend), couldn’t make it to her event, because she headed to the 2012 Olympic Games in London to cheer on her hubby Carmelo Anthony. Rocsi, Adrienne Bailon, Jessica White, and Tika Sumpter were all available however, and came out in supports of their friend. Kelly was fabulous in a red Alexander McQueen dress with a ruffle v-neck, and silver sandals. Adrienne wore a combo dress by Isabel Marant, while Rocsi went electric in a cobalt blue sweater, skinny jeans, and neon yellow Louboutin pumps. Jessica White wore a vintage sequined dress, while Tika Sumpter went with a white top, Mara Hoffman high waist printed pants, along with her neon orange Jimmy Choos. They sure know how to party in style!

 

Kelly is gorgeous in Alexander McQueen as she poses on the red carpet

 

 

Adrienne Bailon, and Rocsi take a photo as they enjoy the TW Steel launch festivities

Girls just want to have fun, as Jessica White and Tika Sumpter steal a moment with TW Steel spokeswoman Kelly

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