African Americans and Mobile Devices
There are 43 million African Americans in the United States and is an economic powerhouse. How does the African American community impact a company’s bottom line with their purchasing decisions, mobile phone activities and digital experience? The numbers tell the full story – You Matter.
This post is a continuation from my previous article on African Americans and Social Media – The Numbers and Networks, published recently. The article was a synopsis on a Pew Research Study that found African Americans are the highest users of social media applications Twitter and Instagram, mostly women, urban residents, between 18-29 years of age – Generation Y.
Another in-depth analysis titled “African-American Consumers: Still Vital, Still Growing 2012 Report” provides a better understanding of buying power and what drives, influences, and motivates African Americans in their buying behavior focusing on mobile, online, and other products and services. The report is geared to help businesses better market and advertise their services to African Americans. So how are the numbers of African Americans and Mobile Devices, read some interesting stats below:
African Americans and Mobile Devices – Gender
The report suggests that:
· Black women are critical in the Black community and are the most influential in what products get purchased and services used. Black women are more likely to use social networking sites and purchase clothes, groceries, health, and beauty products online.
· Black women ages 18-35 are more likely to publish a blog, like, link, or follow a brand or website.
· Black men are more likely to view and monitor stocks and investments online and read tech news.
African Americans and Mobile Devices – Influence and Advertising
· 31% of African Americans watch consumer-generated video online including YouTube (48%), Other (31%), Netflix (10%), Hulu (8%), VEVO (3%), and yahoo (1%).
· Young African Americans are early adopters of new technology and are pop culture influencers across the board.
· 91% of African Americans believe that Black media is more relevant to them and that 60% of Generation Y users (ages 18-34) consume Black media information on a mobile device.
· African Americans are heavy smart phone users with a rate that grew from 33% to more than 54% last year.
· African Americans are heavy users of mobile features including texting, internet access, email, camera usage, music, video, and accessing social media apps like Facebook and Twitter.
· “Black consumers are 30% more likely to visit Twitter using mobile phones than the average consumer.” (African-American Consumers: Still Vital, Still Growing 2012 Report)
· African Americans are more likely to conduct research on their smart phones before making a purchase.
What do you think of these numbers? Are you a digital consumer?
If you love beauty products, but hate the trial and error process or wasting countless bucks on products that don’t work for you – I’ve got news for you! Join me at INGLOT’S Pro Studio and Artist Lounge to celebrate the launch of the new INGLOT Virtual Makeover mobile app! Inglot makeover app
Inglot makeover app
The new INGLOT virtual makeover for iPad and iPhone allows you to experiment and create exciting new looks using INGLOT cosmetics famously vibrant color palette. Not only can you let your imagination run wild, but you can save yourself the agony of never having buyers remorse ever again. Simply upload your photo and try INGLOT colors directly onto your picture. Virtual color detection makes foundation matching easy and you can eve build your a custom selected Freedom palette of color.
Inglot makeover app
Want a chance to test out the app and get an accompanying makeover of your dreams? Join me on June 4th for the official INGLOT virtual makeover app launch in NYC! We’ll have makeover competitions, music, treats and great prizes including gift cards, beauty bags and more!
Space is limited and we can only accommodate the first 50 reader RSVPs today. If you’re in the NYC area and would like to attend, send your name with Subject: INGLOT Makeover App Launch via email to INGLOTstudioNYC@InglotUSA.com.
Inglot makeover app
See you there!
Ahhhhhhhh…. Spring is in the air! It’s finally time to bring on the flirty dresses, rooftop happy hours and smartphone dating? Yup, you read that right! With mobile dating being the fastest and easiest way to find and meet new singles near you, it was only a matter of time for the latest mobile app to make dating easier than ever ever before! Now available on your Android or Apple smartphone, get ready to start swooning today!
Swoon, a new dating app that allows users to connect with cool people nearby, has bridged the gap between smartphone platforms and debuted an iOS app, making it the first app of its kind to be available to both Android and iPhone users.
In celebration of the iOS launch, its time raise a glass and celebrate the SwoonLife at the Official NYC Launch Party. On Tuesday, May 21st, Swooners will have the chance to test their swooning skills at Haru Gramercy over lite bites and cocktails. Hopefully, Swooners will meet the man or woman of their dreams!
Swooners can also enter for exclusive giveaways and prizes, like an Android phone, and many others!
Who: NYC’s 20-somethings now have a reason to celebrate the dating world the SwoonLife way, whether you are looking to meet new people, or are single and ready to mingle. Guests will also have the chance to meet and hang out with the Swoon Men, VIP Guests, and Dating Experts!
How: Upon arrival, guests are asked to download the app as admission into the happy hours. Swoon is the mobile app for finding cool people nearby. It’s completely anonymous until there’s a mutual match. Swoon is available on Android and iOS. Join the conversation and tweet us at the event using #SwoonUpNYC.
When: Tuesday, May 21, 2013
Haru Gramercy, 220 Park Ave South (Corner of E 18th St)
For more information, visit www.swoonapp.com.
Disclosure: Thanks SwoonApp for sponsoring this post. I was selected for this opportunity and the content and opinions expressed here are all my own. #SwoonApp #SwoonUpNYC
As you may already know, we’re big fans of the “It Can Wait” movement here at Divas and Dorks. Originally sponsored by AT&T, the It Can Wait campaign encourages smartphone user to stop texting and driving. The fever has caught on and now other companies are joining in spreading the word!
It Can Wait Campaign Grows – All 4 Major US Carriers Support the Cause
Now joined by Sprint, Verizon, and T-Mobile, the It Can Wait campaign is getting stronger. It doesn’t just have the support of these carriers, there are 200 other companies that are spreading the word.
“Texting while driving is a deadly habit that makes you 23 times more likely to be involved in a crash,” said AT&T Chairman & CEO Randall Stephenson. “Awareness of the dangers of texting and driving has increased, but people are still doing it. With this expanded effort, we hope to change behavior. Together, we can help save lives.”
The summer-long initiative kicks off on May 26th and will be supported by a new national advertising campaign featuring people who are living with the consequences of texting while driving, a large-scale nationwide texting-while-driving simulator tour, major retail presence in tens of thousands of stores, and more. The campaign, aimed at educating drivers to change behaviors that will ultimately help save lives, will run throughout the summer months between Memorial Day and Labor Day, deemed by AAA as the “100 Deadliest Days” for teen drivers.
It Can Wait Campaign Grows: Shocking Facts About Texting and Driving:
Texting while driving is an epidemic, and it’s not isolated to teen drivers. It affects adults as well. A recent AT&T survey shows business commuters know texting while driving is unsafe, but they still engage in these behaviors. In fact:
They are texting and driving more than they used to.
- Six in 10 commuters said they never texted while driving three years ago.
Nearly half of commuters admit to texting while driving, which is more than teens.
- 49 percent of commuters self-report texting while driving, compared to 43 percent2 of teens.
Despite knowing the risks.
- 98 percent said sending a text or email while driving isn’t safe.
For many, it has become a habit.
- More than 40 percent of those who admitted to texting while driving called it a habit.
It Can Wait Campaign Grows – National Day of Action
The highlight of the summer campaign will be a national day of action on Sept. 19. On that day, It Can Wait advocates will reach out in their communities to raise awareness of the risks of texting while driving, encourage everyone to make a personal commitment not to text and drive and recruit others to join the growing ranks of advocates dedicated to saving lives by ending texting while driving.
Take the pledge and don’t text and drive: #ItCanWait
Earlier yesterday, BlackBerry officially announced that the long-awaited BlackBerry Q10 would come to US carriers this summer. This is their signature BlackBerry Bold device reimagined running their latest BB 10.1 software. Those interested in BB10 can check our review on the BlackBerry Z10. BlackBerry (no longer RIM), announced the Q10 along with the Z10 at their press event back in January. But we didn’t hear much about the Q10 after that. Here’s some info on the Q10 and the update to BlackBerry 10 OS; BlackBerry 10.1
BlackBerry Q10 Specs and Availability:
- A full QWERTY keyboard
- A 3.1-inch Super AMOLED display w/ 720 x 720 resolution
- Powered by 1.5GHz dual-core processor
- 2GB of RAM
- 16GB of storage
- 8MP rear-facing camera + 2MP front-facing one
- 2100 mAh battery
The Q10 is coming late summer for Sprint, T-Mobile & Verizon launching theirs in June. AT&T has announced they would carry it but has yet to announce availability or a pre-order page. The rest of the carriers have their pre-order page below.
BlackBerry 10.1 OS Features:
Click to call
You can now click on a phone number in an email or BBM message to call the number or copy and paste it right onto the dialer screen in the phone app.
Better cursor control
BlackBerry 10.1 offers better cursor control making it easier to accurately place the cursor and select text. Just tap once to bring up the cursor control, grab the blue circle and drag it around to the insertion point that you want. Improved visual feedback lets you know where you’re pointing. You can also tap either side of the circle to move forward or backward one character at a time.
Improved picture capturing
BlackBerry 10.1 adds an HDR (high dynamic range) shooting mode for taking beautiful images in tricky lighting conditions. High Dynamic Range (HDR) mode takes multiple pictures at different exposure levels and layers them automatically to produce a single photo that combines the best of the dark and light areas. It also includes improved red eye and golden eye reduction in the picture editor.
Are you happy to see BlackBerry’s signature keyboard back in action? Who skipped out on the BlackBerry Z10 for this one?
Wacom Bamboo Mini Stylus
Are there times where you wish you had a stylus for your smartphone or tablet at any given time? Are you an iPad owner wanting to design more ideas on the go but tired of having dig into your bag or purse for one? Wacom is here to the rescue with their new line of Bamboo mini stylus.
Wacom Bamboo Mini Stylus
What better way to give TV viewers what they want than to ask them. That’s what Amazon is doing. Amazon is trying to transform TV. Amazon is using social media to engage, market, and advertise its new TV series by using crowdsourcing to help select its next big web TV series. Crowdsourcing is a open-call of collecting information from a community of people to gain insight, contribution, and opinions. Consumers can participate, get their views heard, and make an impact.
The retail giant Amazon posted 14 TV pilots and ask viewers to critique them. Of the 14 TV pilots are a musical office comedity set in Manhattan, A live action comedy Alpha House, set in Washington, D.C. about four Senators, and Zombieland, a cult-like movie.
Amazon is innovating TV media and transforming how TV series are traditionally selected – either by focus groups or TV executives. Now, we get to decide what TV series get made. It will be the largest focus group ever and you can be apart of it.
Amazon is using its technology of tracking user behavior and buying style in this new field for them. In their production of these movies and TV series, they are crowdsourcing the creation of new content thereby they can track and offer more products and services based on your viewing habits. This new venture will also bring more revenue stream to Amazon Prime Instant Video Service. Amazon’s main online competitor is Netflix who also develops its own original content and video service.
Want to be a part of this? Make your opinion known.
If you are a Verizon subscriber and having been waiting for another high-end Windows Phone device or a Nokia Lumia with a Pure View camera, your wish is about to come true. Big Red is set to get their own Nokia Lumia that will differ from the the noteworthy Lumia 920 only available on AT&T. Introducing the Nokia Lumia 928
What Features Will Come With The Verizon Nokia Lumia 928?
- The Lumia 928 will offer a lighter & thinner aluminum body (over the polycarbonate one AT&T uses)
- a 4.5inch OLED display
- powered by a 1.5GHz dual-core processor + 1GB of RAM
- an 8.7 MP Carl Zeiss PureView camera w/ flash
- support for simultaneous voice & data over LTE
What Is Pure View?
Pure View is Nokia’s patented floating lens technology that allows 5x times the amount of light without the use of a flash. Combined with their Optical Image Stabilization to reduce shaky pic/videos, gives you the best in low-light photos & video.
Mother’s Day apps Mother’s Day apps Mother’s Day apps Mother’s Day apps Mother’s Day apps Mother’s Day apps
Being a new mom is great—but, let’s face it, it’s also tough. From juggling diapers and baby bottles, to fighting off sleep deprivation, there’s quite a lot to manage.
If only there was an app for that!
In honor of Mother’s Day, the folks at Verizon Wireless New York have handpicked 5 of the best smartphone apps – available on Android and iPhone, the most popular platforms today – that help make life easier for new moms.
· Baby Connect ($4.99): Need help tracking your brand-new bundle of joy’s growth and development? How about having medicine, vaccine and growth tracking timers, reminders and notifications? Baby Connect helps new moms track, log and share daily information about their babies. Great for doctor appointments!
· Baby Monitoring & Alarm ($3.99): Why spend a ton on a new baby monitor? The Baby Monitoring & Alarm app monitors your newborn’s sounds and will notify you by a phone call to another phone when there is a noise in the baby’s room. The app can even pull songs from iTunes to help lull your toddler back to sleep.
· Grocery Smarts Coupon Shopper (FREE): From diapers to baby food, items for a newborn (or kids in general) start to add up fast. That’s what makes the Grocery Smarts Coupon Shopper app so useful. It lets you plan a shopping trip based on what’s currently on sale at stores like Target, Walgreens, CVS and Rite-Aid.
· White Noise ($1.99): Red-eyed moms will love the White Noise app for their babies—and for themselves! Use it to help your little one fall asleep by playing gentle sounds of the environment, or the familiar sounds of your fan or AC. There are also sound timers that fade audio out so your baby doesn’t suddenly awake.
· Instagram (FREE): We know, we know. Instagram wasn’t necessarily designed to help with your lovable toddler, but, in terms of taking pics of their cute faces and easily sharing them online with friends and family—Instagram is perfect.
So, there you have it—for Mother’s Day, the top-5 apps for new moms via Verizon Wireless New York.
via Verizon Wireless New York