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Archive for the ‘Events’ Category

YouTube Stars Descend Upon NYC For BeautyCon 2014 #BeautyConNYC

May 27th, 2014 by Christen Rochon

 BeautyCon

On Saturday, May 24th thousands of beauty lovers, fashionistas and YouTube fans flocked to Pier 36 in New York City for BeautyCon 2014.   Participating in interactive presentations, games and plenty of shopping, fans joined their favorite content creators, celebrities and YouTube superstars to discuss the future of online media, network and more.

BeautyCon

 

Known as a fashion and beauty summit for the internet’s most influential and everyone who’s obsessed with them – this one day event featured the who’s who of YouTube including P’Trique, Shameless Maya, Kandee Johnson and more!

 

BeautyCon

P’Trique is oh, so Chic!

BeautyCon

YouTube fashion + beauty sensation Carli Bybel talks fashion, fun and YouTube with a fan.

BeautyCon

14 year old YouTube superstar Amanda Steele aka @MakeupByMandy24 signs autographs for young #BeautyConNYC fans.

Fans got up close and personal with their favorite YouTube stars all day long, plus learned from the best during informative panels and mentoring sessions sponsored by ELLE Magazine.

BeautyCon

Attendees gather for “In Your Own Skin: Being Yourself(ie)” panel featuring Kandee Johnson, ItsMyRayeRaye & more!

In addition to meet and greets, there was plenty of shopping, dancing and freebies galore!  If you’ve ever been curious about what the life of a YouTuber or how to take your YouTube brand to the next level – BeautyCon NYC was the epicenter of all things beauty, digital and the intersection of YouTube startup success.

BeautyCon

You can’t have a beauty conference without a manicure station… check out these Mani Monday nails!

BeautyCon

DJ KISS rocked the crowds during the all day #BeautyCon dance party

BeautyCon

NYX Cosmetics got into the mix with dancers that kept the party going!

BeautyCon

My time at BeautyCon 2014 with Jade & Ty is a wrap! See you next time!

Want to see more BeautyCon experiences from YouTubers and fans alike?  Follow the #BeautyConNYC hashtag on Facebook, Instagram and Twitter for more looks inside of all the action.  For more on BeautyCon 2014 in New York and to vote on where BeautyCon will be traveling to next visit BeautyCon.com 

Beauty 101: Skincare Tips With RoC® Skincare And Duane Reade #Eyes4NYC

May 6th, 2014 by Christen Rochon

CB-sponsored-post-white-4001

RoC® Skincare #Eyes4NYC

 

Remember last month when I received a beauty-filled skin package and Ray Ban shades from RoC® Skincare And Duane Reade?  It was a great introduction to the line up of  RoC® Skincare products that you can find at your neighborhood Duane Reade.  Last week, a host of beauty mavens and skin socialistas were treated to a personalized shopping experience and beauty event hosted by RoC® Skincare and Dr. Debra Jaliman.

 

RoC® Skincare #Eyes4NYC

During the event, attendees were treated to a wealth of skin knowledge and beauty tips for optimum eye care and skin health.  Discover a few of my favorite skincare tips from the Duane Reade and RoC® Skincare event below.

 

RoC® Skincare & Dr. Debra Jaliman #Eyes4NYC Beauty Tips:

  • Keep It Simple:  During the morning and evening, simply add eye creams to your beauty cleansing routines.
  • Never skimp on RETINOL and SUNSCREEN…it’ll do your skin good!
  • Retinol improves the appearance of crows feet, wrinkles and fine lines – its a very important ingredient for skin health and elasticity.

 

RoC® Skincare #Eyes4NYC

RoC® Skincare and Dr. Debra Jaliman shares her favorite tips on proper skincare for Spring.

  • Blondes may have more fun, but they also show early signs of skin aging earlier than others.  There’s no better time to start better skin care than now.
  • Put your skincare products in the refrigerator to extend the life of the product.
  • Make sure your skincare products includes Retinol and moisturizer to protect your sensitive skin (especially around the eyes!)

 

RoC® Skincare #Eyes4NYC

RoC® Skincare products are rich with Retinol which is necessary for proper eye care.

 

 

RoC® Skincare #Eyes4NYC

Attendees walk the aisles of Duane Reade discovering RoC® Skincare products for any one, any age.

  • Wash your face with a cotton round instead of your bare hands and fingers.
  • Don’t use too much product… just a small dab goes a long way.
  • Wear sunscreen everyday (even on rainy days!) The sun is always beaming damaging rays and you need to be protected all the time!
  • Your skin automatically repairs itself when you sleep, so get those 8 hours in and do your skin some good!

 

RoC® Skincare #Eyes4NYC

 

RoC® Skincare #Eyes4NYC

Attendees were gifted with a bounty of RoC® Skincare products and signed copy of Dr. Debra Jaliman’s  book.

 

 

RoC® Skincare #Eyes4NYC

Happy beauty bloggers all around, armed with some serious eye care from RoC® Skincare.

 

Disclosure:  I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias® and Duane Reade. #Eyes4NYC #ad #cbias #SocialFabric.  To find RoC® Skincare products at your closest Duane Reade, check out their store locator online. The team behind @DuaneReade on Twitter and Facebook are always helpful and for more information on the finding RoC® Skincare for your new beauty routine use the hashtag #Eyes4NYC and #cbias to see how others are using RoC® Skincare today.

Natural Beauty Brand Oyin To Launch In Target Stores Nationwide

April 22nd, 2014 by Christen Rochon

Oyin Handmade

 

Indie beauty brand Oyin Handmade celebrated a huge milestone last week.  The natural hair and body brand will be available in select Target stores across the country and online at and Target.com starting this month. Oyin Handmade products are made with 100% good-for-you ingredients. No harsh or wasteful fillers and never any mineral oil, silicones, paragons, petroleum, or irritating agents. Made by hand and shipped fresh for quality control and efficacy, Oyin Handmade is the go-to brand for health-conscious individuals and modern families everywhere. 

Oyin Handmade

Time to toast! Oyin Handmade products are now available in Target stores nationwide!


Oyin Handmade

It was a great night of toasting and celebration for the entire Oyin Handmade family!

Oyin Handmade

Guests were encouraged to enter to win as exclusive Oyin Handmade gift set during the Oyin at Target Toast.

 

Toasting in the style at the fabulous Carlton Hotel in NYC, natural beauties, editors and more celebrated the launch with a unique honey tasting bar, drinks and more.

 

 

Oyin Handmade

Oyin Handmade Honey tasting station was filled with a variety of tasty honey treats.

 

oyin

Jamyla Bennu, Oyin Handmade’s Co-Founder welcoming guests to the Oyin Target Toast.

 

“Target has done so much to advance the market for high quality products for hair of all textures and we are thrilled to be among its offerings for spring 2014,” said Jamyla Bennu, Oyin Handmade’s Co-Founder and Grandmixtress. “For more than ten years now, customers have been falling in love with our goodies, ordering them online and having us to ship them fresh to their homes. We look forward to a whole new generation of customers finding and falling in love with our products, as well as offering our existing Oyin Honeys the convenience of purchasing their favorite products at their local Target store!”

 

Oyin Handmade

Black Nerds Unite! You can find these creative tees at OyinHandmade.com.

Oyin Handmade

Guest came to toast Oyin in Target and left with a variety of Oyin treats to try at home.

 

Founded in 2001, Oyin Handmade hair and skin products are a collection of completely handmade cosmetics and body care products designed to meet today’s health, beauty, and style needs while also improving personal health and wellness with natural and organic ingredients. The entire line is made from hand, bottled and packaged in a Baltimore based production kitchen and warehouse. Oyin Handmade also makes a nerd-friendly line of tshirts and sweatshirts for men and women. The company maintains a Saturday only boutique at 2103 N. Charles St, Baltimore MD 21218, open from 12-7pm, and can also be found at select Whole Foods Market stores.  For more visit oyinhandmade.com.

 

 

 

 

10 Ways To Get A Fill Of BuzzFeed HQ With Verizon Wireless #VZWBuzz

March 26th, 2014 by Christen Rochon

Last week, I got a chance to go behind the closed doors of the widely popular online powerhouse BuzzFeed.com in New York.  From chatting about those entertaining BuzzFeed quizzes to discovering the latest in Verizon Wireless offerings – we covered it all on a fun office Friday. During the experience, Verizon Wireless lifestyle bloggers were treated to valuable blogging insights and online journalism tips from BuzzFeed staff, plus a variety of product introductory sessions from Samsung, LG and the NFL.

Check out some of the fun #VZWBuzz moments from last week’s event below…

 

10.  Welcome To BuzzFeed.com.  Don’t forget to grab a sombrero and do the Macarena in the spacious lobby. 

BuzzFeed

9.  The Samsung Galaxy Note Pro is light, effective and the multitasking feature makes it easy to switch between taking a BuzzFeed quiz & effectively taking notes during a presentation.

BuzzFeed

8.  Just in case you can’t get enough of BuzzFeed online, the office has these “CUTE” stickers for you and your friends! #WIN

BuzzFeed

7.  If you’re a super fan of Netflix and YouTube, then you need chromecast in your life. Check out these super cool computer to tv hacks here.

BuzzFeed

6.  The great thing about being in an online environment, is that everyone is always blogging, tweeting or sharing…ALL. THE. TIME.

BuzzFeed

5.  In case you’re an art lover, Jayson Musson’s Coogi Sweater paintings found in the BuzzFeed office will give you life (and bring Notorious B.I.G lyrics flowing profusely.)

BuzzFeed

4.  The Verizon product specialists brought the latest GoPro, which had everyone salivating over the new camcorder specs. [I want one so bad!]

BuzzFeed

3.  Because every online publishing office needs a visual list of their favorite posts.  [I may have to recreate this idea soon..."Heeeeeey Ryan Gosling!"]

BuzzFeed

2.  I said “Heeeeeey, Ryan Gosling!”

BuzzFeed

1.  Lastly, the Logitech Harmony Smart Control, puts the power of your remote control in the palm of your iPhone controlled hand!  The VZWBuzz team, got a chance to check out this super cool gadget that transforms your smartphone into a tv remote control!

BuzzFeed

Go Behind The Red Carpet At The SXSW Film Festival With AT&T #ATTSXSW

March 14th, 2014 by Christen Rochon

Disclosure: As the author, I have been compensated to share experiences found throughout SXSW 2014 including unique AT&T SXSW activations in Austin however, all opinions are my own.

 

sxsw film

Every March, creatives of all stripes gather in Austin to witness, share and inspire the visions that will galvanize the filmmakers and ideas of tomorrow. SXSW Film Conference & Festival champions the vitality, innovation and opportunity that drives the entertainment and media landscape, and boldly tackles the evolution of all aspects of “film” today, down to its very definition.
A nexus of discovery and collaborative energy, SXSW Film celebrates the art and business of the possible.Winding down my SXSW experience, I got the chance to check out a variety of film screenings and premiers in Austin.  One of my favorite premieres had to be the family-friendly comedy… BAD WORDS.

SXSW Film Bad Words

 

Jason Bateman makes his directorial debut with the subversive comedy, BAD WORDS. Bateman stars as Guy Trilby, a 40-year old who finds a loophole in the rules of the National Quill Spelling Bee and decides to cause trouble by hijacking the competition. Contest officials, outraged parents, and overly ambitious 8th graders are no match for Guy, as he ruthlessly crushes their dreams of victory and fame. As a reporter attempts to discover his true motivation, Guy finds himself forging an unlikely alliance with a competitor: awkward 10-year old Chaitanya (Rohan Chand of ‘Homeland’), who is completely unfazed by Guy’s take-no-prisoners approach to life.  The movie also stars Allison Janney, Kathryn Hahn and Phillip Baker Hall.  Check out some behind the scenes moments as we talk to the stars about SXSW, BAD WORDS the film and more.

 

 

Live Music, Interactive Concerts And More At SXSW Music Festival

March 13th, 2014 by Christen Rochon

Disclosure: As the author, I have been compensated to share experiences found throughout SXSW 2014 including unique AT&T SXSW activations in Austin however, all opinions are my own.

 

sxsw music

 

SXSW Music festival is in full swing. With major concert headliners like JAY Z, Kanye West and more – if you love good, live music then Austin is the place to be.  Armed with the LG G Flex by AT&T, I got the chance to see why Austin is known as the “live music capital of the world” first hand.  Check out some of the great live performances and AT&T’s Mobile Movement fun in the video below.

 

 

For more information on the SXSW Music Festival, visit http://sxsw.com/music/shows.  Get the jump on listening to the bands that will be performing at SXSW 2014 by tuning in on your mobile device or desktop to SXSWfm at http://www.sxsw.com/fm.
SXSW 2014, the world’s leading music industry event, continues to present the most eclectic mix of musical performances from over 2,000 regional, national and international artists at the nighttime music festival as well as exploring the future of the music industry during the day at panels, talks, the Trade Show, Music Gear Expo, and other conference activities at the Austin Convention Center. Altogether, SXSW presents unmatched networking opportunities, career-building conference programming and over 100 stages of music for showcasing bands and conference attendees. For more information on every aspect of SXSW, visit http://www.sxsw.com.

Uncovering SXSW Interactive With AT&T #ATTSXSW

March 12th, 2014 by Christen Rochon

Disclosure: As the author, I have been compensated to share experiences found throughout SXSW 2014 including unique AT&T SXSW activations in Austin however, all opinions are my own.

The 21st annual SXSW Interactive Festival returned to Austin and armed with the LG G Flex from AT&T, I uncovered some of best that the conference and Austin had to offer.

SXSW Interactive

 

The 21st annual SXSW Interactive Festival returned to Austin from Friday, March 7 through Tuesday, March 11. An incubator of cutting-edge technologies and digital creativity, the 2014 event featured five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer.

 


From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today. SXSW 2014 was huge!  From the sessions, the networking, the evening events, the 17th Annual SXSW Interactive Awards, SXSW Accelerator, the SXSW Gaming Expo, the SXSW Trade Show, SXSW Create, the Digital Creative Job Market, cross-industry conversations with attendees from SXSW Film and SXSW Music, and, most of all, the unforgettable inspirational experiences that only SXSW can deliver.  I had a great time uncovering what Austin had to offer during SXSW Interactive and I can’t wait to see what’s next during SXSW Film and SXSW Music.

PENNZOIL Brings Mario Kart 8 To Life At SXSW

March 11th, 2014 by Christen Rochon

Mario Kart

This weekend, SXSW gaming fans got a taste of what it feels like to be America’s favorite video game characters during the real world Marion Kart 8 experience in Austin, TX.  Pennzoil presented Mario Karting Reimagined, a real-world racing experience based on the highly anticipated Mario Kart 8 video game for Wii U, brought to life on the grounds of SXSW Interactive. As the Official Motor Oil & Auto Fuel Sponsor of the 2014 SXSW Interactive Festival, Pennzoil introduced this innovative experience to consumers as a way to convey the innovation tied to Pennzoil Platinum Full Synthetic Motor Oils with PurePlus Technology.

Mario Kart

“The collaboration with Nintendo’s Mario Kart franchise marks two iconic brands coming together as leaders on the front lines in their respective industries,” said Chris Hayek, Pennzoil Global Brand Manager. “Mario Karting Reimagined is sure to surprise SXSW attendees with the way that it uses the iconic elements of the Mario Kart 8 video game to capture the inspiration behind PurePlus Technology, pushing the boundaries of innovation and imagination.”

 

Mario Kart

Mario Karting Reimagined allowed SXSW attendees to get behind the wheel of a super-powered go-kart inspired by the Mario Kart 8 video game. For drivers to gain a competitive edge during the on-track experience, participants must collect the Pennzoil Complete Protection icons on the track that act as simulated power-ups, appearing in the form of Pennzoil branded icons to compliment some of the traditional Mario Kart 8 icons. The live racing will be broadcast on a jumbo-tron, with each go-kart’s performance behaving normally until an icon is tripped on the track. Once activated, the go-kart will experience the effects of the icon in real-time to trigger speed boosts or slow the go-kart down.

Mario Kart
Just as the Mario Kart video game series is known for its unpredictable racing fun, Mario Karting Reimagined had participants compete for the checkered flag on Pennzoil’s custom course, where anything could happen. As drivers passed certain areas of the track, the image showing each driver’s point of view on the jumbo-tron will flip upside down, just as Mario and his friends can defy gravity and drive upside down in Mario Kart 8. Each participant will walk away with their own digital video link to their Mario Karting Reimagined experience, offering a helmet camera view of their track laps and personal Complete Protection score.

 

Mario Kart

Attendees were also able to participate in a special gameplay preview experience with the upcoming Mario Kart 8 game for Wii U before it launches in stores this May.  Mario Kart 8, the newest installment in the fan-favorite video game series from Nintendo, launches exclusively for Wii U on May 30, introducing anti-gravity racing, allowing players to drive up vertical surfaces and even upside down on inverted tracks. Players will be able to race alone, with other friends in the same room via split-screen multiplayer (multiple controllers required; sold separately) or online with others from around the world (broadband Internet access required).

Players can even capture their favorite gameplay clips and share them using the new Mario Kart TV feature. The game includes a selection of the most recognizable characters from the Mushroom Kingdom such as Mario, Luigi, Princess Peach, Bowser and, for the first time ever, the seven Koopalings that first made their debut in Super Mario Bros.™ 3.
For more information on Mario Karting Reimagined Powered by Pennzoil at SXSW or Pennzoil Platinum motor oils with PurePlus Technology, visit www.motoroilreimagined.com and follow @Pennzoil and #MotorOilReimagined on Twitter to stay up-to-date on Pennzoil news at SXSW as it happens. For more information on Mario Kart 8, visit www.nintendo.com.

 

Lady Gaga Rocks The Mobile Movement With Vice And AT&T

March 11th, 2014 by Christen Rochon

Disclosure: As the author, I have been compensated to share experiences found throughout SXSW 2014 including unique AT&T SXSW activations in Austin however, all opinions are my own.

 

The news is out! Lady Gaga rocked The Mobile Movement With Vice and AT&T last night in Austin!

— Motherboard (@motherboard) March 11, 2014

 

Created by AT&T in collaboration with VICE’s Motherboard, the three-day interactive showcase celebrated young innovators by elevating mobile innovations to new heights. Guests experienced apps in amazing new ways, enjoy indoor and outdoor entertainment, networked in the AT&T lounge and experienced interactive musical performances.

The Mobile Movement

 

The Mobile Movement

 

The Mobile Movement

 

Culminating the final night of the three-day experience was an interactive film screening, VIP reception, musical performance by DJ Shadow, Machine Drum and Reggie Watts.  Check out more photos of Lady Gaga from inside The Mobile Movement event below.

The Mobile Movement

The Mobile Movement

 

Wondering why Lady Gaga is in town?  The five-time Grammy Award winning powerhouse brings her unique voice and talent to this year’s SXSW joining an impressive roster of past SXSW Music keynote speakers including music legends like Lou Reed, Dave Grohl and Bruce Springsteen.  As the first SXSW Music female speaker in 15 years, Lady Gaga name will be on everyone’s lips during SXSW Music festival — and we saw her first at The Mobile Movement with AT&T.

The Mobile Movement

Just in case you’re in Austin and can’t get enough of Lady Gaga, you can check out her keynote  Friday, March 14th at 11am in the Grand Ballroom of the downtown Hilton Austin (the keynote conversation will be led by John Norris of Fuse and is open to those with SXSW Platinum and Music registrations or Artist Wristbands.) You can also check out her live performance with Doritos on Thursday night at Stubb’s BBQ in Austin.

 

Samsung Confirms Surprise JAY Z And Kanye West SXSW Show

March 10th, 2014 by Christen Rochon

Jay Z And Kanye West SXSW

Samsung confirms that it will host a special concert at SXSW this Wednesday, 3/12, with JAY Z and Kanye West. Samsung will be rewarding Galaxy owners with complimentary tickets to the show. At 10 a.m. on Tuesday, Samsung will be giving away wristbands to Galaxy owners and a guest at the Galaxy Experience on 2nd & Trinity in downtown Austin across from the convention center.

See below image for details on how consumers can win JAY Z And Kanye West SXSW tickets.

 Jay Z And Kanye West SXSW

Samsung has continued to build their relationship with Roc Nation since last year when they helped launched JAY Z’S new album, Magna Carta Holy Grail. JAY Z And Kanye West SXSW performance on Wednesday is the first time the two will perform together since Kanye joined Roc Nation. It’s been since 2012 that their Watch the Throne tour ended.

Additionally, Samsung will be hosting several concerts for Galaxy owners throughout the week (Thursday-Saturday nights). These shows will showcase a variety of music genres and will again be offered on a complimentary basis to Samsung Galaxy owners with Milk Music.  Samsung plans to distribute concert wristbands only to owners of Galaxy devices with the newly launched ad-free radio service called Milk Music downloaded on their devices. They can pick up their wristbands at the Galaxy Experience pop-up location at 2nd Street and Trinity Street starting Tuesday at 10 a.m. CT.

Other musicians performing this week for Samsung will be Janelle Monae and Gary Clark Jr. on Thursday, Broken Bells on Friday, and Cut Copy and Holy Ghost! on Saturday.

JAY Z and his entertainment company Roc Nation previously partnered with Samsung in 2013 to release his 12th studio album, Magna Carta Holy Grail. They gave away 1 million copies of the album, purchased for $5 each by Samsung, to Galaxy owners, who had to download an app to snag a copy. The stunt influenced the Recording Industry Association of America to modernize its 55-year-old certification process to immediately include digital sales.

Wednesday’s concert will be the first time JAY Zand Kanye have performed together since Kanye joined Roc Nation earlier this month. They previously shared the stage during the Watch the Throne tour, which ended in 2012. Could this weekend be as epic as anticipated?  I hope so!

 

 

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