DivasandDorks.com founder Christen Rochon was recently featured on MadameNoire.com sharing the story behind her journey into the blogging business. Check out the article excerpt and more details inside.
“Blogging became a profitable business when companies realized that my opinion and voice carried influence to consumers. The same consumers that influence 80 percent of auto sales and $90 billion of the consumer electronic purchases since 2007. I’ve consulted businesses on marketing to the new millennia female consumer and have even worked with brands like Ford, General Motors, Samsung, Verizon to highlight and share what’s important to women like me.” – See more at: MadameNoire.com
I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser.
This past Friday, all eyes were on New York City in celebration of one of the biggest concerts of the year – The Z100 Jingle Ball. To get the party started early, Z100 hosted the Jingle Ball pre-party with Duane Reade at Hammerstein Ballroom on Friday afternoon. There guests were treated to live musical performances, games, product samples and even hair and mani services compliments of imPRESS Nails.
imPRESS Nails is a revolutionary new way to experiment with different styles, colors of your next manicure. Without regular drying time, you won’t have to worry about smudges and nicks, but you will have a long lasting shine – every time. You peel off, peel on and voila’ – instant salon results that lasts.
The imPRESS Nails team were on hand offering complimentary nail services to guests throughout the night and guests even had a chance to capture their new manicured looks with the imPRESS mani-cam.
The Engadget Expand show took over New York City and introduced thousands of fans to the latest in technology and gadgets for the holiday season. We ran the gadget show floor looking for the hottest trends in the tech space and found some of the best tech finds below.
Check it out…
About Engadget Expand:
Expand offered live panels and one-on-one sessions with some of consumer electronics’ greatest visionaries, plus put you face to face with the product people behind the most interesting and innovative devices on the market today. Engadget Expand featured an interactive show floor, Fireside Chats and an after-party.
Last week the Toyota Green Initiative Coalition took to the great city of Birmingham, AL for the largest Black College Classic in the nation, the 71st Annual Magic City Classic. This stop on the Toyota Green Initiative college tour hosted a variety of eco-conscious experiences, from planting gardens & eco-friendly fluorescent lighting at the Fairfield Community Center to an hosting a “healthy tailgate” during the big game at Legion Field. Spirits were high upon the announcement of Toyota expanding the message of sustainability by providing 22 Historical Black Colleges and Universities with a one-year lease of a Toyota Prius vehicle early next year.
The Toyota Green Initiative continues to do a great job education students and alumni of the benefits of developing and living an eco-conscious lifestyle. With tons of information including tips, videos, community events, volunteer programs and more online at ToyotaGreen.com there’s plenty of information to develop the right eco-friendly choices for your life. But just in case you’re not sure of where to start, we asked Toyota Green Initiative Coalition Member – Actress Tatyana Ali her #1 tip for anyone looking to develop a greener lifestyle. Check out the video featuring Toyota Green Initiative Coalition members Zakiya Harris, Lake Louise and Tatyana Ali below.
(TGI photos via Soul Brother)
Celebrating music and creating a lasting impact on churches and communities across the country, Verizon’s How Sweet the Sound is back for a 6th year and looking for the best church, collegiate and community choirs to participate in this year’s celebration. Verizon Wireless has welcomed enthusiastic gospel fans to experience the best gospel choirs with the How Sweet The Sound tour across America. From New Orleans, Dallas, Baltimore, Chicago, Detroit, Atlanta, New York and Los Angeles – choirs from across the nation performed for thousands spreading the message of good news and hope.
“Verizon’s How Sweet The Sound is a truly amazing celebration of gospel music! It’s not only touched my life, but the lives of each and every choir that graces the stage.” -Donald Lawrence
How Sweet the Sound, a Verizon experience, is a nationwide search for the best gospel choir in America. Recently during the New York stop at Radio City Music Hall, we got the chance to talk with How Sweet The Sound hosts Donald Lawrence, Yolanda Adams, judges Hezikiah Walker, Tamala Mann, VaShawn Mitchell and special guest Pastor Donnie McClurkin.
After months of inspiring gospel choir performances, it all comes down to November 2nd in Los Angeles, California. Join Verizon for an unforgettable night of praise, worship and gospel music at the How Sweet The Sound Finale, Saturday, November 2nd at the Nokia Theatre LA Live. For more information and a full list of regional winners visit HowSweetTheSound.com.
photos via Verizon Wireless
Last week, ESSENCE Magazine hosted it’s first ever UPFRONT preview in New York City. The full day included a
“Power of Confidence: Reflections on Black Beauty Now” panel featuring actress Gabrielle Union, fashion activist Bethann Hardison, legendary supermodel Iman, Patrice Yursik of Afrobella.com and moderated by ESSENCE Editor-at-Large Mikki Taylor.
Essence.com Fashion Editor Celia Smith and Style Superstar June Ambrose announced the first ever Essence Street Style Awards, honoring the everyday trendsetters in style. In addition to talking beauty, power and what it’s like to be a black in Hollywood, actress Viola Davis and Danai Gurira, star of “The Walking Dead” stopped by and talked about taking risks, being consistent and more.
During the UPFRONT, the ESSENCE revealed dates for its anticipated red carpet events, college tours and 20th Anniversary Essence Festival. One of the major features of the 20th anniversary of Essence Fest is “The Vault” which will look back on previous years of the festivals with photo galleries, video clips, reader submitter photos,celebrity memories and more in a special anniversary section on Essencefestival.com. It will also include original talent and line-up posters, concert photos, and interviews. The Vault will also be a feature on the revamped Essence Fest app.
Essence Magazine Upfront guests were treated to an Essence festival (super lounge inspired) performance by Grammy-nominated Marsha Ambrosius and were even gifted with their choice of beautifully personalized swag (like mine below).
I’m totally looking forward to seeing what Essence does next and experiencing an exciting 2014 of events to come.
Photos via Michael Rowe/ESSENCE/Diego Corredor/Picture Group
T-Mobile is changing up the mobile game again! The Uncarrier went to phase 3 of their Uncarrier plan today and announced 4 big changes.
T-Mobile Uncarrier 3.0 Announcements
1. 4G LTE is now nationwide (rollout). That means T-Mobile is now reaching more than 200 million people in 233 metros across the U.S.
2. Stateside International Talk & Text: T-Mobile now allows their customers to call certain countries (70 Simple Global countries) for just $10 more (to their Simple Plan). And when in those select Simple Global countries, T-Mobile customers will have unlimited text, unlimited voice calls, and pay just $.20 / minute for voice calls.
3. Starting October 31st, T-Mobile will offer unlimited text and data to 100 Simple Global countries worldwide. They will also pay just $.20 / minute for voice calls when roaming in the same countries. No activation or extra monthly fee necessary.
4. Partnership With Shakira – T-Mobile has also partnered with Latin Grammy award-winning artist Shakira to help spread key messages. The partnership between T-Mobile and Shakira goes hand in hand with their global coverage. I guess she’s somewhat of a creative director.
Those that travel often or call overseas often may breathe a sigh of relief. It’s great not having to be worried about roaming charges or international rates.
“Today is all about bringing the world closer together,. I’m excited to partner with T-Mobile and look forward to being able to share my music in new and innovative ways.” – Shakira
You can learn about T-Mobile’s plans HERE
You can learn about T-Mobile’s devices HERE
T-Mobile Unleash Event
-Mobile hosted an event at Bryant Park in New York City to announce their 4G LTE rollout, International plan add-ons and coverage. Superstar Shakira performed a set of her hits, including “Whenever, Wherever” and “She Wolf”. But that wasn’t before Swizz Beatz came out and rocked the whole park with a few mixes. By the time Shakira came out, Swizz had the crowd hype!
T-Mobile is definitely changing the carrier world. They were the first to dump contracts, and let you upgrade early. With their device roster rising, now International plans to add, AAAND they are offering a few devices at $0 down, they are definitely becoming the new competition!
Who has tried T-Mobiles’s 4G LTE service? Who is thinking of switching over?
If you’re a blogger or just intrigued by the business of blogging, I have news for you! I’m teaching a workshop titled “Second Time Around” at the Style Bloggers of Color Conference in Miami, FL. If you recall, last year I participated as a panelist on the “Making Your Mark in Social Media” panel and enjoyed a weekend of panels and events with other stylish bloggers including TheCurvyFashionista, FashionSteeleNYC and FashionBombDaily.
This year, the Style Bloggers of Color is taking its 2nd annual conference to new heights for new and seasoned bloggers. The theme for this year’s conference is “Take Two”, with focus on taking your blog to the next level! From layout reinvention, video content, maximizing the business of your blog and more topics, workshops and panels that you won’t want to miss! This year, I will be teaching my first workshop on growing multiple brands, multiple incomes with multiple blogs. I’ll be answering questions like, “Should you start a second blog? Will it be too much? How much money you could potentially make?” Check out the full Style Bloggers of Color 2012 schedule here.
For more information on the Style Bloggers of Color Conference, please visit www.stylebloggersofcolor.com. Also follow the conference on twitter, at www.twitter.com/blogcolorfully on facebook at www.facebook.com/
If you’re a New Yorker, you know that Duane Reade is a staple in Big Apple. As a Duane Reade VIP Blogger, I have had tons of experiences within many of Duane Reade’s tri-state area locations but no experience as big at Duane Reade’s #DR1MM Social Media Celebration last week in NYC. Celebrating the milestone of gaining over one million followers on Twitter is a huge feat (especially since they’ve grown from 10,000 followers within a year). During last week’s celebration, guests were treated to a complete Duane Reade experience tantalizing all five senses at the flagship 40 Wall Street location in Trump Tower. From complementary manicures, blow outs and personalized service from the brow bar within the Look Boutique to “Delish” bites of sushi, sandwiches and more – the event was just the type of celebration in order to celebrate the social media accomplishment. (See more of the Duane Reade Look Boutique experience HERE.)
I’ve shared stories of how I’ve shopped at Duane Reade for years now, finding just about everything on my ever-sporadic shopping lists from dog food to matte foundation. As a consumer, I can admit that I had only one disappointing experience with Duane Reade but with the quick response of Duane Reade on Twitter, not only was the problem remedied the next day but I was also compensated for my trouble. I think that’s just one of the reason’s why Duane Reade has grown to a social media brand powerhouse — it’s attentiveness & response to consumers online.
Many of Duane Reade’s long time brand partners attended the #DR1MM celebration as well! I caught up with TV and Broadway Maven turned Beauty Busineswoman Vera Moore and we discussed how partnering with Duane Reade has been beneficial to her and her business Vera Moore Cosmetics. Many of the beauty specialists & team members on hand echoed Vera Moore’s sentiments throughout the event. Not only was this a celebration of Duane Reade growing a social following exceeding one million followers, it also was a celebration of those brand partners, team members, social media strategists and bloggers that have helped growth along the way.
Congratulations Duane Reade for such a huge accomplishment – you are well on your way to bigger and better milestones ahead and I look forward to many more celebrations to come!
Disclosure: I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias® and Duane Reade. #DR1MM #cbias #SocialFabric To find the closest Duane Reade, check out their store locator online. The team behind @DuaneReade on Twitter and Facebook are always helpful for more information on the celebration use the hashtag #DR1MM and #cbias to see how others are celebrating the One Million Milestone.