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Archive for the ‘Events’ Category

Top Social Media Moments From Last Night’s OSCARS

March 3rd, 2014 by Christen Rochon

Lupita, Lupita, Lupita!  The 86th annual Academy Awards was a big night for the rising star!  Ellen ordered a lot of pizza and then set a Twitter record with her celebrity-packed selfie. For every award that Gravity didn’t win, 12 Years a Slave did.  Here are my favorite social media moments from the 86th annual Academy Awards.



1.  Lupita Nyong’o – Most GOOGLED dress of last night, illustrations & inspiration sweep the net.


Lupita Nyong’o wins Oscar for supporting actress




Lupita Nyong’o hit the Oscar red carpet in a custom Prada light blue silk georgette gown with a deep V-neck and low cut sides.







2.  Ellen’s Samsung Selfie most shared tweet of all time (surpassing President Obama’s “Four More Years” tweet)











3.  Samsung backstage debacle.  Ellen exposed for using iPhone for backstage photos during OSCARS.







4.  Lupita Nyong’o dances with Pharrell Williams during his performance of “Happy” at the Oscars





 5.  Jared Leto takes social media sharing viral – going where no reporter has gone before… backstage…



Reporters aren’t allowed to take photos backstage at the Academy Awards, if you didn’t know. Because, you know, it’s the Oscars, and the Academy doesn’t care for reporter selfies. But, Jared Leto doesn’t care. He encouraged reporters to take photos and he himself took his fair share of selfies, photobombs and more during the show.  Plus Jared Leto was the first winner of the evening to mention Venezuela in his acceptance speech for Best Actor in a Supporting Role.  Kudos to Jared!


What were your favorite moments from last night’s Oscars?  Was Leo robbed for best actor?  Should Matthew McConaughey become a motivational speaker?  Did you cry during Lupita’s acceptance speech?  Share your favorite moments below…



Tips And Tricks To Hack Your Way Through SXSW 2014

February 25th, 2014 by Christen Rochon

Are you ready for SXSW 2014?  This year boasts to be bigger than ever before and once again, we’ve got some tested tips to hack your way through SXSW like a pro and get the best experience possible in the process.  Want to figure out the best way to build your session schedule?  What about finding free food and drinks?  Get all the tips and tricks to hack your way through SXSW 2014 below.


Hacking Through SXSW Sessions



A sad fact of SXSW is that you can’t attend all the sessions. Do your research now and find three sessions a day that you must hit in order to get your return on investment. As a friendly reminder, you’ll need to walk between hotel convention centers, restaurants, and the main convention center, which takes time. So, plan your priorities and backup options because popular sessions will reach capacity.

Here are a few can’t miss sessions that are sure to be informative as well as entertaining…

How Twitter Humorists Landed Sweet Real World Gigs (Friday)
When: 5 p.m. – 6 p.m.
Who: Jenny Johnson, Josh Hara, Matt Silverman and Megan Amram
Where: ACC 12AB
Why: Learn how funny people leveraged social media in order to land their dream jobs and high praise from Rolling StoneTIME and the Wall Street Journal. They’ll give you inside tips and ideas for how to use digital media to build a personal brand — while undoubtedly cracking you up in the process. All the speakers are terrific, making for a great end-of-day panel.

Fearlessly Funny: The Women Changing Digital Humor (Saturday)
When: 5 p.m. – 6 p.m.
Who: Issa Rae, Jane Pratt, Kristina Wong, Mandy Stadtmiller
Where: Austin Convention Center, Room 18ABC
Why: This panel, convened by’s editor-in-chief, promises to be sassy, funny and honest. Bring smart questions to the Q&A and expect to spend some time laughing.



Hacking Through The Connections



The Gadgets:  Stay charged and connected. A mobile battery is a great way to stay on top of your game. You’ll be Tweeting, checking emails, consulting the SXSW app, texting or Snap-chatting people you just met over free food and drinks. If you’re not sure which one you should buy, I’d suggest two external battery options that’ll keep you powered throughout SXSW.  Mophie’s Juice Pack Plus is a great source for power on the go.  The 2100mAh battery case with added power and protection is equipped with up to 120% extra battery to make it through the busy SXSW week. The Samsung Universal USB Extended Battery Pack isn’t just for your smartphone, but it’s also portable power for your tablet (or any devise with a USB port) when you need, it where you need it

The Networking:  Looking for a few SXSW tips from a Pro?  Here’s one!   TIP #4 – Be OUTGOING, but don’t be a DOUCHEBAG!  You’ve seen those people that just have to be the center of attention, yeah – you don’t want to be them.  Be unique, humble, memorable but most importantly – be yourself!  

[Discover more tips: SXSW Survival Of The Fittest Tips To Make Your Experience Unforgettable!]



Hacking Through The Parties

Samsung Galaxy Sound Stage At SXSW Presents Band Of Horses And The Roots

Food and drink. If you do it right, you shouldn’t have to pay for a single meal or beverage. Luckily, there are entrepreneurs who streamlined the unofficial and offsite SXSW parties.

There are plenty of SXSW party source sites.  Do512 is a pretty good source and you can check out the parties here. Also, you can find events on Gary’s GuideRSVPters and even Eventbrite. The same rule with sessions holds true with parties—find a few that you need to attend and make them a priority.


 Are you a SXSW pro?  If you’re a returning SXSW attendee and want to help our readers get the most out of their experience, share your survival wisdom in the comments section below.  



Austin Uncovered: I’m Heading To SXSW 2014

February 17th, 2014 by Christen Rochon



Every year, an oasis of new media thinkers, music lovers and film fans migrate to Austin, Texas for an amazing week of learning, entertainment and more – this is known as South By Southwest.  The SXSW 2014 festival hosts over a week of entertaining keynotes, sessions, film premiers and concerts and this year promises to be bigger and better than ever before.


Just what am I looking forward to at SXSW 2014?  


There are tons of sessions for entrepreneurs, techies and social media savants to choose from.  Just a few of the Interactive sessions I’m excited to learn from highlight Black Social TV talks and even tackle the subject of the Black Twitterverse jumping into the Startup life and being a real woman in a new media world.  I’m beyond excited to catch up with friends and make new connections during my SXSW Interactive experience in Austin.

sxsw film

“JIMI: All Is By My Side” starring Andre (3000) Benjamin as the iconic Jimi Hendrix.


One of the most entertaining moments of SXSW take place during many of the first look film screenings.  This year, I’m looking forward to attending the screening of the Jimi Hendrix biopic, “JIMI:  All Is By My Side” starring Andre (3000) Benjamin as the iconic Jimi Hendrix. With celebrity lead talks from the likes of Mike Myers, Tilda Swinton, Jason Bateman and more – the film sessions and screenings will be another huge highlight of the entire SXSW experience.



Prince performed at SXSW last year…Who knows who the headliner of SXSW 2014 will be?


While I’m not exactly certain what new music and musicians I’ll discover this year, I will say that the likes of Prince, Jay Z and others have graced Austin during the SXSW festival and this year is sure to be no different.  I mean, last year I literally bumped into Macklemore while in the city streets of Austin and a year later he’s one of music biggest stars to date!  With performances by NAS, SchoolBoy Q, Bridgette Kelley and Slaughterhouse already scheduled the surprise performances will only heighten the musical expectations for the year. The SXSW music festival of shows will definitely be the grand closing of my Austin experience and I can’t wait to see what musical experience it holds.



“Austin Uncovered”

Can’t make it to Austin for SXSW this year?  Don’t Worry!  Catch all the SXSW fun and get a unique Austin experience with “Austin Uncovered”. The “Austin: Uncovered” web series highlights all best that SXSW has to uncover, plus the best in food, sights and entertainment that you can find in Austin all year long — and it’s hosted by me! [Sponsorships Available]


About SXSW:  The 21st annual SXSW Interactive Festival returns to Austin from Friday, March 7 through Tuesday, March 11. An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today. The SXSW® Film Conference & Festival champions the vitality, innovation and opportunity that drive entertainment and media, and boldly tackles the evolution of all aspects of “film” today, down to its very definition. South by Southwest (SXSW) Music and Media Conference, the world’s leading music industry event, offers attendees the opportunity to explore the future of the music industry during the day at panels, talks, the Trade Show, Music Gear Expo and other conference activities at the Austin Convention Center. At night, the absolute best mix of musical performances from over 2,200 regional, national and international acts take place at the SXSW Music Festival. Altogether, SXSW presents unmatched networking opportunities, career-building conference programming and over 100 stages of music for showcasing bands and conference attendees. SXSW Music is now in its 28th year.


Discover Football Fun At Super Bowl Boulevard in Times Square

January 30th, 2014 by Christen Rochon

super bowl boulevard

In celebration of Super Bowl XLVIII, the NFL has transformed over 13 blocks of Broadway into Super Bowl Boulevard Engineered by GMC – the Super Bowl’s epicenter for NFL fans in New York City. As part of the four-day fan celebration that is free and open to the public, the iconic New York City street will play host to some of the best musical talent the region has to offer Wednesday, Jan. 29 through Saturday, Feb. 1, 2014.

The Boulevard’s main performance location at 40th Street will transform daily allowing fans to meet some of their favorite NFL stars for free autographs from 12 – 5 p.m. at the Autograph Stage Engineered by GMC, before transitioning to the Concert Stage Presented by Pepsi with musical acts at 7:30 p.m. each night.  With tons of  free entertainment, prizes and more – take a closer look at all the Super Bowl Boulevard fun below.


Complete information on Super Bowl Boulevard’s schedule of events, attractions, player appearances and more can be found at Fans are encouraged to follow the NFL’s official Super Bowl Twitter account (@SuperBowl) and Super Bowl Boulevard hashtag (#SBBLVD) to get the most up-to-date news and to download the NFL Mobile from Verizon app, available now to fans across all mobile service providers.


Getting Big Game Ready Like The Pros With Pepsi #DRBigGame

January 29th, 2014 by Christen Rochon

I am a member of the Collective Bias®  Social Fabric® Community.  This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser.

It’s getting closer and closer to kickoff time and you haven’t even began preparing for your Big Game plans.  That’s where your neighborhood Duane Reade and Walgreen’s comes in.  I am an absolute last minute party planner, so when it comes to grabbing up the snacks and treats that will make any big game party a hit – my first stop is always Duane Reade or Walgreens!  



In celebration of the big game coming to NYC – Pepsi and the New York Jets own Jeremy Kerley brought the party to Union Square at Walgreens with some amazing freebies, autograph signing and fun prizes.   NYC game fans were greeted by cool referees keeping guests warm with complementary cups of gourmet coffee and hand warming-gloves.  Fans got a chance to get up close and personal with the Texas native Jeremy Kerley, who made no qualms about having a hard time getting used to the frigid New York temps.






Since Duane Reade and Walgreen’s is a great resource for all your game day needs, it’s only fitting that Pepsi had some great specials for fans to stock up on.  I scored eight 2-liter bottles of Pepsi for only $10 bucks!  Plus all the chips and dip that my party can handle.  Now if only I could enlist a sanitation committee for post-game clean up :/




Stay in the know for all the big game planning fun inside the hub at where you’ll find the latest pro athlete store appearances, NFL inspired manicure stations and more!  Connect with @DuaneReade and follow all the fun online all week long via #DRBigGame.


Get In The Game With Mohawk And The Puppy Bowl

January 28th, 2014 by Christen Rochon

Disclosure:  I am a member of the Collective Bias®  Social Fabric® Community.  This shop has been compensated as part of a social shopper amplification for #CollectiveBias and its advertiser.

Mohawk Puppy Bowl


New York City is buzzing with excitement because the big game is just days away – I’m talking about The Puppy Bowl!  The Big Game will be bringing tons of special events and entertainment into the city that never sleeps – all week long, but why not start your week off with a little FREE fun, fit for the entire family!  Mohawk flooring has partnered with the Puppy Bowl Experience at Discovery Times Square to give fans an up close and personal experience in some football fun.


Mohawk Puppy Bowl


Over 10 million people watch the Puppy Bowl every year and Mohawk flooring is the official carpet sponsor of Puppy Bowl X providing the soft, resilient SmartStrand carpet football field for the puppies to play on.


SmartStrand is the ONLY carpet with built-in stain and soil resistance that will NEVER wear or wash off. It has a lifetime stain and soil resistance that’s built in, not sprayed on and it never wears off.  I received a test sample to see how easy it is to clean with mild soap and water…and guess what?  SmartStrand really works!  Talk about carpet that’s perfect for any home with messy pets, children or adults – that’s what makes SmartStrand rated #1 in customer satisfaction.


Mohawk Puppy Bowl #ShareMoLove


Meet Mo!  Mo has traveled to NYC to raise awareness and help homeless pets find safe, loving homes, as part of Mohawk’s SmartStrand Unleashed Carpet Challenge.  Mo is taking his social media efforts one step further with his #ShareMoLove hashtag on Twitter, Facebook, and Instagram. Snap a picture of your pup, share it on social media using the #ShareMoLove hashtag to help spread the word.



Mohawk Puppy Bowl #ShareMoLove


If you want to enjoy all the fun in person, grab your family and friends and head down to Discovery Times Square for your free tickets to the Puppy Bowl Experience.  It’s open daily now until Friday, January 31st and don’t forget to watch the Puppy Bowl X, airing on Animal Planet Sunday, February 2nd 3p/EST.


Top GRAMMY Facebook and Twitter Moments Online

January 27th, 2014 by Christen Rochon


The 56th Grammy Awards featured tons of funny photobombs, fashion faux pas and electrifying performances. This year’s music fest also highlighted memorable moments that have been made immortal by memes, gifs and more for years to come.  We’ve gathered the top GRAMMY Facebook and Twitter moments last night and have them below…


beyjay GRAMMY Facebook and Twitter moments


Facebook’s Top Moments


On Facebook, 6.3 million people lit the world’s largest social network with more than 13.5 million interactions related to the Grammys. A Facebook spokesperson told Mashable Monday morning that these were the top five moments:

  1. Queen Latifah presiding over weddings while Macklemore, Ryan Lewis, Mary Lambert and Madonna perform a mashup of “Same Love” and “Open Your Heart”
  2. Kendrick Lamar and Imagine Dragons performing “Radioactive” and “M.A.A.D City”
  3. Metallica and Lang Lang performing “One”
  4. Macklemore and Ryan Lewis winning Best New Artist
  5. Beyonce and Jay Z opening the show 


GRAMMY Facebook and Twitter moments

Twitter’s Top Moments


Twitter users sent 15.2 million tweets during the East Coast broadcast, with Lorde, Beyonce and Taylor Swift being the most-mentioned artists.

Meanwhile, the mashup performance by Kendrick Lamar and Imagine Dragons was the night’s biggest moment for tweets, clocking in at 171,593 tweets per minute at its peak.  [Have you downloaded the single from iTunes yet?]

Lorde’s win for Best Pop Solo Performance and her performance of “Royals” rounded out the top three peak moments with 152,688 and 146,083 tweets per minute.

tayswiftdance GRAMMY Facebook and Twitter moments


We know who had a memorable night – no matter what, right Taylor?

tswiftfive GRAMMY Facebook and Twitter moments





Roc Nation Annual Pre-GRAMMY Brunch Presented By MAC Viva Glam

January 27th, 2014 by Lifestyle Staff

On January 25th 2014, Roc Nation hosted the 4th Annual Pre-Grammy Brunch at a private location in Beverly Hills. Presented by MAC Viva Glam, the Roc Nation brunch was the most anticipated event during Grammy weekend.

Jay Z and J. Cole Roc Nation brunch

Jay Z greets artist J. Cole during RocNation Brunch in Los Angeles.

The star studded event brought out celebrities including JAY Z, Rihanna, Willow Smith, Jaden Smith, Calvin Harris, J. Cole, Kevin Hart, Ne-Yo, Rita Ora, T.I., Ellen Pompeo, Kelly Rowland, Ezra Koenig of Vampire Weekend, Grimes, Sasha and Theo Spielberg, Chris Ivery, Adrienne Bailon, Meek Mill, Wale, Julian Morris, Diane Warren, Sylvia Rhone (President, Epic Records) and more.

Roc Nation Brunch

Two Kings: Jay Z talks shop with T.I. during RocNation Brunch in Los Angeles.


Roc Nation Brunch

Jay Z greets artist Rihanna during RocNation Brunch in Los Angeles.


At this year’s celebration M.A.C Cosmetics donated $0.25 to the M.A.C AIDS Fund for every #VIVAGLAM mention and retweet during the event. Ambiance, nourishment, sounds and beverages were provided by sbe Events, Pepsi, TARGET, D’USSE, Bacardi, Budweiser, Sonos and Comador.  Check out more photos from Saturday’s brunch below…

Essence Honors Emeli Sande at 2014 Black Women in Music Celebration

January 22nd, 2014 by Christen Rochon

Lincoln’s Shawn Thompson, Essence Magazine’s Michelle Ebanks, Vanessa K. Bush and Emeli Sande.


The ESSENCE Black Women in Music event took place last night in Los Angeles, California honoring the U.K. native and featured an exclusive performance from Sandé with special guests. The ultra-glam, star-studded event, presented by the Lincoln Motor Company, kicks off the week leading up to the 56th Annual Grammy Awards and is designed to shine a light on African American women in the music industry.


emile sande

Emeli Sande performs her hit ‘Next To Me’ at ESSENCE Black Women In Music Event.


“Emeli Sandé brings fresh, groundbreaking style as a performer and songwriter, which makes her a perfect match with the new perspective the Lincoln Motor Company is bringing to the luxury segment,” said Shawn Thompson, Lincoln manager, multicultural marketing. “Lincoln is pleased to be the presenting sponsor of the 2014 ESSENCE Black Women in Music event because it celebrates strong and creative women.”


Emeli Sande’s debut album, Our Version of Events, became the top-selling album in the U.K. for the second year in a row and to date has sold 238,000 units in the USA, according to Nielsen SoundScan.



In a statement released about the honor, Essence editor-in-chief Vanessa K. Bush shared, “Emeli Sandé’s soaring confidence as a songwriter and fearless self-expression as a singer is in the tradition of many iconic female trailblazers such as Nina Simone.”



Celebrities in attendance included: Chrisette Michelle, Sevyn Streeter, Michelle Williams, SWV, Kelly Price, Malinda Williams, Kelis, Vivica Fox, Tank, Goapele, Ledisi, Mara Brock Akil, Erica Campbell, Leonna Lewis and more…  [Discover which celebrities loved posing with the Lincoln MKC here.]



Sandé joins previous Black Women in Music honorees Mary J. Blige, Kelly Rowland, Janelle Monaé, Solange Knowles, Lianne La Havas and industry veteran Sylvia Rhone.

Trendspotting At CES 2014: What To Expect

January 1st, 2014 by Christen Rochon

We’re less than one week away from one of the biggest industry events in the technology world.  Once again, the world turns its’ attention to Sin City for CES 2014.  CES remains one of the most important events in the world of technology and it’s where the latest gadgets battle for the spotlight they think they deserve.

 CES 2014 Trends


For the fourth year in a row, will be on the ground running to show you only the biggest and brightest stars that CES 2014 has to offer.


This year, we’ve partnered with OnStar and General Motors to bring the hottest trends in tech directly to a screen near you with daily “tendspotting” videos daily on and  What trends can you expect?


CES 2014 Galaxy Gear

4.  The Evolution of Wearable Technologies

We’re talking everything from fitness trackers, smartwatches and plenty of smartglasses will be in tow.


3.  The Evolution of the “Smart Home”

Gadgets are meant to enhance the human experience right?  Check out what the notion of “smart home” really means when we redefine smart appliances and connectivity at CES.



2.  Bigger, Better, Curvaceous Screens

From TVs to tablets and even the next greatest smartphones – expect to see a variety of bigger screens, higher-resolution displays and even a few curves to tickle your fancy.


1.  The Evolution of Connected Cars

We won’t be highlighting the flash and flair of the latests cars at CES (We’ll save that for later this month at the North American International Auto Show.) but what you should expect to see is an entirely new way we connect with vehicles and more.


Starting this weekend, I’ll be in Las Vegas covering everything you want to know see at the big show!  Sunday afternoon, the fun begins with CES Unveiled at the Mandalay Bay and Monday, the official CES press day kicks off with press conferences early in the morning until late in the evening.  CES officially begins next Tuesday, January 7, 2014, and runs through Friday.

What are some of the futuristic gadgets you hope to see take off at CES?  Share your predictions below…


:: UPDATED ::  :: UPDATED ::  :: UPDATED ::  

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