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Archive for the ‘Events’ Category

Discover The Best Black Friday Shopping Deals Worth Camping Out For

November 26th, 2014 by Christen



Black Friday Shopping is single-handedly the biggest shopping day of the year!  It’s no wonder why major retailers are doing their best to wrangle shoppers in with tempting deals available as early as Thanksgiving day.  After searching through countless circulars, frequent shopper emails and my favorite destination for all things Black Friday Shopping ( I found some of the best black Friday shopping deals from Best Buy, Target and more worth every moment of camping out and waiting in line for below.

black friday best buy

Best Buy

Known as one of the premier shopping destinations for Black Friday shoppers – Best Buy is where the hardcore shoppers camp out for the exclusive deals.  Shoppers won’t have too much time to be thankful on Thanksgiving with family since the lines for the big box store will probably wrap around the corner early morning prior to store doors opening on 5pm Thanksgiving day.

Panasonic 50″ tv ($199)

Microsoft Surface ($299)

Macbook Air 11.9″ ($779.99)




[Must Read:  How To Get An Exclusive Intel Experience (Only At Best Buy)]


Read the rest of this entry »

#StealAMoment From Monday Mayhem With POPSUGAR And fruitwater

November 24th, 2014 by Christen

Mondays suck.  There I said it.  There’s no way to get around it and you’re better off accepting it, right?  WRONG.  Monday is just like any other day of the week – it’s what you make it.  So why not do what you can to make the most of it?  Recently, I’ve challenged myself to make the most of the “most hated day of the week” by creating amazing Monday-only moments to kick off the start of the workweek right!  Amazing moments aren’t simply created.  They take considerable time, efforts (sometimes, you have to find ways to steal moments for yourself) or just the guts to let a little spontaneity have its way.





Recently, I found a way to steal a moment for myself and kick of the workweek at POPSUGAR’s Seriously Distracted Launch party, presented by fruitwater!  A night of great food, great drinks and great fun was all a girl needed to kick off a Monday night right!



Seriously Distracted


With my blogger boo Danielle (TheStyleandBeautyDoctor) in tow, we were ready to get seriously distracted and steal a moment away from the Monday blues to enjoy what NYC nights in the city are all about.  Delicious treats like tuna tartar, crostini and refreshing fruitwater mixers were just what my palate needed for a fulfilling weeknight out.




photos courtesy of DivasandDorks/Getty Images


We even got a sneak peek preview of POPSUGAR’s new scripted series – Seriously Distracted starring Amy Sedaris as well as Greta Lee from HBO’s Girls. Seriously Distracted is a hilarious new show that highlights how everyday women steal moments in pop culture. fruitwater also encourages women to steal more moments with refreshing sips of its flavored beverage everyday!  

Want to check out the hilarious new show for yourself? Check out one of my favorite episodes below…


Tune in to Seriously Distracted Tuesdays on


How do you find ways to steal a moment during the week?  (A stolen moment is a sliver of time you find and take for yourself during your busy, on-the-go day. It’s the perfect occasion for a tasty, zero-calorie fruitwater.)  Follow fruitwater on Instagram at @fruitwaterbev and submit a photo showing the world how you make the most of your day by stealing a moment for yourself for your chance to win a $1,000 prize towards your next stolen moment! Make sure to include #stealamomentsweeps and #fruitwater in your Instagram submission.


Steal a moment for yourself this week and discover how taking a little time for yourself each week could lead to a happy and healthier you in the future!


DISCLOSURE:  This post was sponsored by fruitwater through their partnership with POPSUGAR Select. While I was compensated to write a post about fruitwater, all opinions are my own.

Jennifer Garner, Jessica Alba and More Celebrate TOMS for Target

November 13th, 2014 by Fashion Staff

Target and TOMS Founder and Chief Shoe Giver Blake Mycoskie hosted a private event in celebration of TOMS for Target. Throughout the evening, guests including Jennifer Garner and Jessica Alba enjoyed entertainment and family-friendly activities, including DIY gifting stations, all in a farmer’s market-inspired setting. Guests also had the opportunity to be among the first to shop the collection and share in the spirit of giving – for each item purchased, a donation will be made to a person in need.


Jessica Alba, Blake Mycoskie, Jennifer Garner, Heather Mycoskie

Jessica Alba, Blake Mycoskie, Jennifer Garner, Heather Mycoskie


Just in time for the holidays, Target has partnered with TOMS on a limited-edition collection of home goods, apparel, accessories and shoes for women, men and children. Similar to TOMS’ One for One® giving model, for each item purchased, a donation will be made, with the potential to provide more than 11 million meals, blankets and shoes to those in need.


TOMS for Target Launch Event

Jennifer Garner doing a little shopping for good…


TOMS for Target Launch Event


By purchasing one blanket from the TOMS for Target collection, you will be providing warmth for those in need as TOMS will provide one blanket for every purchase made.


TOMS for Target Launch Event


The TOMS for Target collection features more than 50 items, consisting of home goods and apparel and accessories for women, men and children. With all items under $50, TOMS for Target will be available Nov. 16 at all Target stores and on To follow the buzz and join in on the conversation, use #TOMSforTarget.


TOMS for Target Launch Event

 Photos: David Crotty/

P&G Celebrates #NYTough With Comedians Marlon Wayans, Sherri Shepherd and More

October 2nd, 2014 by Christen

#NYTough Logo


Comedians Michael Che, Sherri Shepherd, Michelle Buteau and Marlon Wayans

Comedians Michael Che, Sherri Shepherd, Michelle Buteau and Marlon Wayans


Last week, Procter and Gamble family of products – Dounty, Crest, Dawn, Febreze, Head & Shoulders, Secret and Tide celebrated everyday struggles that only New Yorkers know.  With the help of comedy power players, #NYTough kicked off the consumer campaign, with a comedy showcase at the iconic Carolines on Broadway with Marlon Wayans, Sherri Shepherd, Michael Che and Michelle Buteau.


Comedian Marlon Wayans shares jokes about his experience living in New York at the #NYTough Comedy Showcase

Comedian Marlon Wayans shares jokes about his experience living in New York at the #NYTough Comedy Showcase


So what does comedy have to do with everyday New York struggles?  Have you ever had to sprint to a subway train before?  Secret Clinical strength is a smelly lifesaver!  The #NYTough campaign gives New Yorkers a break from the unique challenges they face every day, with the brands that are tough enough to help them thrive in the city that never sleeps.


Comedian Sherri Shepherd shares jokes about her experience living in New York at the #NYTough Comedy Showcase

Sherri Shepherd shares jokes about her experience living in New York at the #NYTough Comedy Showcase


The #NYTough campaign will debut a series of man-on-the-street video interviews this month, hosted by Michael Che, which capture #NYTough stories directly from the mouths of New Yorkers.



Michelle Buteau jokes about her experience living in New York at the #NYTough Comedy Showcase




#NYTough campaign launched earlier this year, highlighting those uniquely New York situations and the role brands like Bounty, Tide and Febreze play in providing everyday solutions, including:

o Apt 3A’s takeout smell is tough. Febreze is tougher. 

o Garlicky pizza breath is tough. Crest is tougher. 

o Wearing white on the L train is tough. Tide Pods is tougher. 


Check out a clip from the #NYTough series hosted by comedian Michael Che below.




For more information on how Procter and Gamble can help you through life’s tough messes, follow the conversation online using #NYTough today.

[Event Recap] Relax, Renew And Recharge NYFW Event #NYFWRRR

September 15th, 2014 by Christen

[EVENT RECAP]  Thursday, September 11th – In celebration of another successful New York Fashion Week dozens of editors, bloggers and fashion enthusiasts attended “Relax, Renew and Recharge” #NYFWRRR lounge at Inglot Chelsea Studios in NYC.  Hosted by Ty Alexander of, Christen Rochon of and Kéla Walker of – collectively known as the Digital Sorority group – invited guests experienced live beauty demonstrations and complementary makeovers from Angela’s Hair Studio and Inglot Cosmetics.




Once guests received complementary makeovers, many of them took to the #NYFWRRR selfie booth for unfiltered party moments shared on social media and beyond.



The #NYFWRRR Selfie Booth was in full swing and the life of the post fashion week party.



Hands on demonstration of the latest AT&T smartphones by knowledgeable product specialists.


In addition to beauty services and selfies, guests enjoyed hands-on interaction with AT&T products including the LG G Vista, Amazon Fire, LG G 3, G Watch and other exciting devices sure to empower any stylish editor on the go.  During the social media charged event, guests got social during the Relax, Renew and Recharge Twitter party and won amazing prizes including LG G Vista smartphones and accessories from AT&T, makeover prizes from Angela’s Hair Studio and Inglot Cosmetics, Resurgence power cases from OtterBox and more.



Guests also enjoyed a special 20% off shopping experience for the must have beauty products for Fall.


Many guests walked away with giftbags filled with full size beauty products from SheaMoisture and Beautiful Textures, prizes and great memories concluding another series of New York Fashion Week events.  For more information, photos and get in on the post fashion week conversations follow #NYFWRRR online and visit



NYFWRRR grand prize winner receives her new LG G Vista smartphone from AT&T product specialists.


Thanks to our amazing sponsors Angela’s Hair Studio, OtterBox, Inglot, SheaMoisture, Beautiful Textures and AT&T powering Relax, Renew and Recharge this fashion week season.  See you next year!



 Special thanks to all that attended #NYFWRRR from the hosts Christen, Kéla and Ty of Digital Sorority.

Harlem’s Fashion Row Creates Collective Style & Commerce During NYFW

September 12th, 2014 by Christen

As New York Fashion Week comes to a close, it’s only right that I share one of my favorite annual events from the epicenter of all things fly and fashionable in NYC.  Harlem’s Fashion Row events powered by Pandora kicked off fashion week fun with a Blogger’s Breakfast (sponsored by McDonald’s) as well as an editors luncheon offering a preview of the designer collections that would be gracing the runway during the 7th Annual HFR Runway Show and Style Awards.


Harlem's Fashion Row

 Designer Kianga “Kiki Kitty” Peterson (K. Milele) seen with models at HFR Editors Luncheon Sept. 4 in NYC.


After media previews throughout the week, celebrities near and far gathered to NYC for the 7th Annual Harlem’s Fashion Row Runway Show And Style Awards.  A show filled with designers from near and far, the HFR show is one of the anticipated runway events of each season.  In addition to K. Milele designs, models dominated the runway in Harlem HaberdasheryJosh and Nicol and kept fashion fans in awe during the entire show.  Discover moments from the show and surprise model appearances below.



Harlem's Fashion Row 7th Annual Fashion Show And Style Awards


TV personalities Miss Lawrence and Bevy Smith attend Harlem’s Fashion Row 7th Annual Fashion Show



Harlem's Fashion Row 7th Annual Fashion Show And Style Awards

Iconic model Beverly Johnson attends Harlem’s Fashion Row 7th Annual Fashion Show And Style Awards




Harlem's Fashion Row 7th Annual Fashion Show And Style Awards

A model wearing K. Milele during HFR Fashion Show


Harlem's Fashion Row 7th Annual Fashion Show And Style Awards

Model wearing Harlem Haberdashery Harlem’s Fashion Row 7th Annual Fashion Show


Harlem's Fashion Row 7th Annual Fashion Show And Style Awards

Model wearing Josh and Nicol during at Harlem’s Fashion Row 7th Annual Fashion Show


Harlem's Fashion Row 7th Annual Fashion Show And Style Awards

Model Bree Scullark wearing K. Milele during during HFR runway show


Harlem's Fashion Row 7th Annual Fashion Show And Style Awards

Recording artist Fat Joe walks the runway wearing Harlem Haberdashery during HFR runway show

About HFR
Brandice Henderson, CEO and Founder of Harlem’s Fashion Row, has over 12 years of experience in fashion ranging from retail, buying, costing, and production. In May 2007, Henderson created HFR and produced the first fashion show which received critical acclaim and a mention in Women’s Wear Daily.

In just 5 years, Brandice moved Harlem’s Fashion Row from a small restaurant venue to the striking Allen Room at Lincoln Center. She’s gained corporate support from companies such as Target Stores, Iman Cosmetics, Sprite Green, and BET. Harlem’s Fashion Row has also been covered by NY Daily News, New York Time Out, and Jones Magazine as well as NYC TV “That’s So New York”, The Cut, NY Racked, Black Enterprise, and Centric.

Harlem’s Fashion Row is now a movement to increase diversity in fashion by producing events to teach, inspire, and encourage as well as by providing a platform for designers of color during fashion week. Harlem’s Fashion Row is a business with a purpose.

Relax, Renew And Recharge During NYFW! #NYFWRRR

September 11th, 2014 by Christen


Is it just us or does NYFW suck away all of your energy too? The NYFW madness has just begun and we’ve been running to fashion shows, hopping in and out of cabs, waiting impatiently for the trains and just as quickly as it began, it’s now almost over.

Since we’ve survived another hectic fashion week we’ve decided to reward everyone for their hard work.  We’re bringing our Relax, Renew and Recharge event back with AT&T and this time, we’ve moved closer to the fashion week action – just steps away from Milk Studios in Chelsea NYC.

This year, we have some amazing prizes and gift bags for all our hard-working NYFW friends and we can’t wait to catch up, talk shop and Relax, Renew and Recharge from all the fashion week excitement this season!

Relax, Renew & Recharge with INGLOT & AT&T

RELAX with an evening of free blow-outs, makeovers and beauty consultations by the world’s leading beauty brands. RENEW with a little “retail therapy” – complementary INGLOT gift cards for shopping during the event. RECHARGE from NYFW by tweeting for a chance to win AT&T smartphones, gift cards and more than $1000 in prizes!

Join Christen of, Ty of and Kela of for an evening of pampering, networking and more!

Did you miss our last #NYFWRRR event?  Relive the experience here and don’t forget to reserve your spot for an amazing celebration of Fashion Week Survival below!  See you there!

Click here to RSVP:


Talking Texture Hosts Bold And Beautiful Hair Brunch During New York Fashion Week

September 9th, 2014 by Christen

Talking Texture


Over the weekend, Beautiful Textures haircare brand and the lovely ladies behind hosted an intimate brunch for beauty editors, hair enthusiasts and more.  Held at one of NYFW’s chicest hot spots for bites, Cafeteria – guests mingled over mimosas and hot talk about beauty, hair and fashion.


Talking Texture


Led by Ty Alexander and Christina Brown of Talking Texture, the debate over natural hair, “curlism” (aka the divide of women based on their natural hair curl pattern) and inclusion in the natural hair movement ensued and many opinions were shared.  Guests shared candid thoughts on their hair and how hair versatility can make any women feel unique and beautiful from the inside out.


Talking Texture   We checked out Beautiful Textures product line including the TMS (texture manageability system) and talked about how we manage to keep it cute with our hair during fashion week and beyond.  It was a great afternoon of candid beauty talk, tips and sharing what makes us beautiful and unique – our hair.  Check out photos from the fun event below.     Talking Texture

Deena Campbell of Essence Magazine shares some beauty and hair secrets with the ladies at brunch.

  Talking Texture

Danielle Young and Joy Adaeze of Curl Sistas share a smile over brunch at Cafeteria Resturant in NYC.

    Talking Texture

Christina Brown snaps a pic of Kela Walker of and Danielle Young of

    Talking Texture

Kela Walker, Christen Rochon and Danielle Young striking a pose.

  Talking Texture

Style writer Geneva S. Thomas (of Bravo TV’s Blood, Sweat and Heels) and her mom share a moment over brunch

  Talking Texture   Talking Texture is an online community and style resource for women with textured hair. They educate women on how to maintain healthy hair, empowers them to embrace their inner and outer beauty, while we celebrate our hairstyle history and culture. would love to hear from you. Become a member of the Talking Texture community and submit your texture styling tips, questions, suggestions and comments. As a hair style resource, Talking Texture values your opinions and input. Celebrate the beautiful history and culture of our hair by connecting with Talking Texture online, Twitter, Instagram or Facebook today!

A Fascinating Day in Saratoga With America’s Best Racing

September 2nd, 2014 by Christen


If you’ve ever wandered about the glitz and glory that is the Kentucky Derby – did you know you can place your bets on finding the hottest fashions, prettiest horses and all the fun at a track a little closer to home?  Recently, a few of my blogger friends and I were guests of America’s Best Racing and visited the historical Saratoga Race Track in Saratoga Springs, NY.  Check out some of the racing fun and fashions found at our day at the races below.


America's Best Racing


On your mark, get set, GO!  In addition to the beautiful stables filled with race horses trained to win, the racing experience begins way before you step foot inside of the racing center.  You can’t just show up for a fascinating day of racing without the right fashions from head to toe.  That’s why my girls and I made our way to Dora Marra for luxurious fascinators to kick our day at the races off right.  Dora Marra offered a variety of stylish head pieces for our big day at the races.  We were like kids in a candy store looking for the perfect fascinator for Saratoga [Check out our hilarious behind the scenes video and more photos from our Dora Marra shopping day.]


America's Best Racing



America's Best Racing


America's Best Racing


The fascinating fashion:  Picking the right attire for the races isn’t an easy feat.  I wanted a dress that wouldn’t show up my amazing feather fascinator, but I also wanted to dress for the weather (which is unusually hot and humid for this time of year in upstate New York).  I opted for this coral and cream number which got it’s fair share of compliments while at the races.


America's Best Racing


Fascinator:Dora Marra

Necklace & Accessories:  J. Crew / Michael Kors

Dress:  Monteau

Shoes:  Shoedazzle


America's Best Racing



The fascinating horses:  There were plenty of thoroughbred horses on display at the Saratoga Race Course grounds, many of them were seasoned pros just waiting for their next chance to prove themselves on the track.  This beautiful runner was not only very active, he practically made posing for a selfie impossible.  Every time I got in close enough for a good selfie, he’d move in for a kiss (or headbutt) and I freaked out.  Eventually we settled on a topic of conversation that made us both calm, happy and ready for our candid photo.

America's Best Racing


America's Best Racing


Place your bets:  Did you know that you can enjoy the races with or without placing your bets?  With bets starting at $1 – I couldn’t see why you wouldn’t want to get your feet wet with a little wager.  Tickets to the races start as low as $5 (that’s cheaper than a movie ticket!)  While there, guests enjoy the sun, shopping, food and up close and personal thoroughbred moments throughout the 350-acre racetrack in Saratoga Springs, N.Y.

America's Best Racing


Although the season has come to an end, visiting the Saratoga Race Track next summer should definitely be on your to-do list.  It’s the perfect opportunity to grab your girlfriends, dress up and enjoy a fabulous day of fun!  For more information on Saratoga Racing and to plan your next trip visit  In case you’re looking to get into some racing fun before next summer, you can also check out the fall racing schedule throughout at Belmont Park in Hempstead (Long Island) NY below:

September 20
College Day
As implied by the name, this day will be geared toward younger fans and those interested in learning more about how to play the races. There will also be a huge fashion element with people being encouraged to dress up in their best dresses, hats, bow ties and everything else you might expect people to wear at the track.


September 27
Gold Cup Day – Family Fun Day
Gold Cup is one of the biggest races each year. To mark the date, Belmont is hosting a massive food truck festival, there will be music and a live dj in the backyard area and there will be a  giveaway at the door. Additionally, as a “family fun day,” there will be a lot of kid-focused activities, including an inflatable climbing wall, a bouncy house, a petting zoo and pony rides offered at the track.


October 4
This will be geared more toward adults looking to enjoy some great food and drink. There will be micro-breweries represented, lots of beer to choose from and a chili festival in the backyard.


October 18
New York Showcase Day
This day is all about celebrating the best of New York, from NY-bred horses to NY art and culture. There will be a Farmers Market at the track featuring local food, art and craft vendors. There will also be a pumpkin picking area and the family fun day experience, including all of the same kid-focused activities available at the September 27 event.


America's Best Racing

Huge thanks to Dan, Victoria and the entire NYRA team for a lovely day in Saratoga Springs, I can’t wait to do it again soon!

MTV Video Music Awards: Celebrity Best In Fashion And Show Moments

August 25th, 2014 by Christen

2014 MTV Video Music Awards - Show


The MTV Video Music Awards have come and gone, but not without an air of controversy, ratchetness and omnipotent Bey sightings.  If you’re like me and endured this year’s show in hopes of seeing Beyonce accept the coveted MTV Michael Jackson Video Vanguard Award, then you know it was all worth it.   There were a few highlights of the VMA’s last night, and I’ve sprinkled a few of Beyonce’s opening act moments for your enjoyment below.


2014 MTV Video Music Awards - Show


Ariana Grande, Jesse J and Nicki Minaj kicked off the show with a medley of hits, Ariana Grande’s (aka Big Sean’s new boo) performed followed by a scandalous and booty-filled “Anaconda” performance by Nicki Minaj and then the heavily awaited performance of Jesse J’s “Bang Bang”.


The first award of the night went to Katy Perry (ft. Juicy J) for “Dark Horse” and then a few performance, awkward comedic monologues and epic crowd reaction side-eyes (Gwen Stefani and J.Lo – I’m looking at you…)

2014 MTV Video Music Awards - Show


2014 MTV Video Music Awards - Show


Even Taylor Swift got into the action performing “Shake it off” from her new album “1989” and Iggy Azelea and Rita Ora’s rendition of “Black Widow” had the crowd on it’s feet.


2014 MTV Video Music Awards - Show



But nothing equalled to the moment we all waited for, the arrival of Beyonce’s earth-shaking and emotionally moving Video Vanguard Award performance.  Performing every single song from her self-titled album, Beyonce’ sang, danced and gave fans the best performance of the show.  Check out just a few award-winning moments from last night’s Video Music Awards below.



2014 MTV Video Music Awards - Show


Best Video With a Social Message:
Beyonce – “Pretty Hurts”

Best Cinematography:
Beyonce – “Pretty Hurts”


2014 MTV Video Music Awards - Show


Best Collaboration:
Beyonce ft. JAY Z – “Drunk In Love”


Of course the night wouldn’t be complete without Jay Z and baby Blue presenting the Video Vanguard Award to a tear-filled Beyonce following her mega performance.  It was by far, my favorite moment of the show!

2014 MTV Video Music Awards - Show


What were your favorite moments from last night’s MTV Video Music Awards?  Share your favorite and twitter worthy moments below.








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